Marketing News
Focusing on consumer experience, Ajey Mehta, VP & Region head (APAC), HMD Global (the house of Nokia phones) talks to exchange4media about the phone updates that keep getting better over time
Over the years, several brands have leveraged microblogging sites such as Twitter to maximise visibility and engagement with their target audience especially during the festive season
The association will drive engagement with ISL audiences across the Indian subcontinent over the next five months
TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo
Ayushmann to be part of the brand’s upcoming campaign and will be seen in a series of ad films
Online players have captured the market through deep discounting and deeper penetration, feel offline retailers
Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe
‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey
Sushil Matey, Director – Marketing, Livpure & CEO, Livpure Smart Homes, talks about the brand’s new campaign, having Sachin Tendulkar as brand ambassador, media mix, marketing strategy and more
Karan Kumar, Chief of Marketing, Fabindia, talks about their growth trajectory, how the brand stands out in a cluttered digital space, their marketing strategies and more
A solution to your gifting dilemma this festive season, to celebrate the good times in the company of family, friends and retro music.
The online brand specialising in premium quality products has entered the Indian offline retail space
Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more
Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment
Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact
Fabelle Trinity - Truffles Extraordinaire is the world's most expensive chocolate listed under Guinness World Records®
Kajal Aggarwal, an avid rummy player, whose thoughts and objectives resonate with KhelPlay Rummy’s ideology makes her an ideal choice to showcase brand's foresight in the arena of online gaming.
Indigood™ products will be featured in the ICONS collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability
The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store
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