Authors
An alumnus of Indian Institute of Mass Communication, New Delhi, Science graduate from Banaras Hindu University exploring the field of journalism. A Khalid Hosseini admirer.
Fernandes, Founder-Director of Bloomingdale Public Relations, shares her thoughts on the changing industry, emerging trends and why PR will be all-encompassing in the times to come
Nafisa Shaheen Jan 29, 2020 11:03 AM
Huria, Head - Corporate Marketing, Communications & Sustainability, Viacom18 Media, talks about her journey with Viacom18, role of women in the industry and more
Nafisa Shaheen Nov 11, 2019 4:13 PM
Vineet Handa, Founder & CEO of Kaizzen, talks about his journey in the PR industry, the changes he has witnessed and the advent of newer technologies
Nafisa Shaheen Nov 7, 2019 5:11 PM
An interaction with Shailesh Goyal, Founder & Chief Executive, Simulations Public Affairs Management Services Pvt Ltd. shares insights on the role of regional PR agencies in the industry today
Nafisa Shaheen Nov 4, 2019 4:22 PM
Valerie Pinto, CEO, Weber Shandwick India, talks about her advent in the industry, professional journey and future ahead
Nafisa Shaheen Nov 1, 2019 2:47 PM
On being the youngest and brightest integrated agencies, Chetan Mahajan, Founder & CEO, The Mavericks talks about his entrepreneurial venture and his journey in the PR agency
Nafisa Shaheen Nov 1, 2019 2:24 PM
An interaction with Pooja Pathak and Udit Pathak- Founders of Media Mantra on their entrepreneurial venture, women in the PR industry and their future plans
Nafisa Shaheen Oct 30, 2019 4:56 PM
Singla, Founding Managing Partner of Astrum, talks about his journey in the public relations industry and the future of the sector
Nafisa Shaheen Oct 23, 2019 2:31 PM
The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts
Nafisa Shaheen Oct 23, 2019 9:26 AM
Rajiv Chibber – Vice President External Affairs, Sahajanand Medical Technologies discusses how communication is important to the healthcare industry.
Nafisa Shaheen Oct 18, 2019 5:39 PM
Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform to publish their stories through InstaaPR
Nafisa Shaheen Oct 17, 2019 5:29 PM
Archana Jain, Managing Director and CEO of PR Pundit, shares her journey in the PR industry, entrepreneurship venture & client acquisitions
Nafisa Shaheen Oct 15, 2019 5:41 PM
Amit Misra, CEO of MSL, South Asia, talks about his journey in the PR industry, client acquisitions and future plans
Nafisa Shaheen Oct 15, 2019 3:28 PM
Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter
Nafisa Shaheen Oct 10, 2019 8:45 AM
The co-founder of the PR & communications firm says they are currently serving more than 150 clients
Nafisa Shaheen Oct 4, 2019 2:32 PM
Jaideep Shergill, Founding Partner of Pitchfork Partners, shares his journey in the PR industry, setting up Pitchfork Partners and the future of the firm
Nafisa Shaheen Oct 1, 2019 2:03 PM
Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts
Nafisa Shaheen Oct 1, 2019 8:42 AM
Burger King has been winning the internet and hearts of people for the gesture. Will this applause add value to the brand?
Nafisa Shaheen Sep 27, 2019 8:47 AM
Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy
Nafisa Shaheen Sep 24, 2019 8:15 AM
Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space
Nafisa Shaheen Sep 23, 2019 9:00 AM
The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News
Nafisa Shaheen Sep 21, 2019 8:23 AM
PN Ranjit Kumar, Joint Secretary at the Ministry of AYUSH, says out of the Rs. 42 cr allocated by the Ministry for promotion of yoga, almost 45% of it has been the marketing expenditure
Nafisa Shaheen Sep 20, 2019 8:57 AM
Jio disrupted the Indian telecom industry with its deeply discounted prices for data consumption. We speak to experts about the advent of disruptions and their necessity in any system
Nafisa Shaheen Sep 19, 2019 8:57 AM
Brands are now shifting towards a new trend wherein consumers act as ambassadors for brands they believe in. We speak to experts about the trend
Nafisa Shaheen Sep 16, 2019 8:40 AM
The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more
Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM
RED FM’s unique and first-of-its-kind festival, focuses towards bringing the music, cuisine and culture of South India to other regions
Nafisa Shaheen Sep 9, 2019 3:24 PM
Kumar, Chief Operating Officer, Allen Solly, talks about the new 'Own Your Shape' campaign, marketing strategies and the brand's advertising mix
Nafisa Shaheen Sep 9, 2019 8:56 AM
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