Authors
Anjali reports on the advertising, digital and marketing domain. A graduate from Miranda House, Delhi University, she aspire to travel the world with her little salary. A big time Nutella and Netflix addict.
Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash
Anjali Thakur Nov 13, 2019 8:29 AM
At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition
Anjali Thakur Nov 8, 2019 8:32 AM
BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts
Anjali Thakur Nov 4, 2019 8:09 AM
SHARP, an AI empowered tool from Laqshya Media Group will help measure the effectiveness and media value of outdoor ad campaigns with supportive numeric data
Anjali Thakur Nov 1, 2019 7:30 AM
While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well
Anjali Thakur Oct 29, 2019 8:49 AM
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Anjali Thakur Oct 24, 2019 9:15 AM
Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season
Anjali Thakur Oct 21, 2019 8:46 AM
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
Anjali Thakur Oct 15, 2019 9:12 AM
The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more
Anjali Thakur Oct 9, 2019 8:42 AM
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India
Anjali Thakur Oct 3, 2019 8:33 AM
In a classic example of subtle ad placement, the Aam Aadmi Party is using transit OOH to get maximum visibility ahead of the Delhi Assembly elections
Anjali Thakur Sep 30, 2019 8:42 AM
Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience
Anjali Thakur Sep 24, 2019 8:17 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
OTT platforms such as AltBalaji, Zee5, Shemaroo are not just investing in OOH but also concentrating on creativity with newer formats like DOOH to reach target audience
Anjali Thakur Sep 13, 2019 8:23 AM
Brands such as Uber, Paytm, EaseMyTrip, Senco are leveraging targeted OOH to reach out to a specific audience, and industry experts say the results have been positive
Anjali Thakur Sep 12, 2019 8:42 AM
As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more
Anjali Thakur Sep 9, 2019 8:05 AM
Shemaroo has contextualised its marketing efforts with Society Tea by asking viewers to enjoy masala tea while watching ‘masaledar’ movies on its OTT app
Anjali Thakur Sep 4, 2019 8:10 AM
The size of the unipoles will be 36 sqm, the largest that South Delhi Municipal Corporation has ever allowed for unipoles
Anjali Thakur Sep 3, 2019 8:25 AM
Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2
Anjali Thakur Aug 29, 2019 7:50 AM
Experts feel with the advent of technology, data and lower display cost, Digital Out-Of-Home will also gain prominence in coming years
Anjali Thakur Aug 28, 2019 9:17 AM
Senior Vice President, Haier India, shares that their marketing budget for 2019 is Rs 100 crore
Anjali Thakur Aug 28, 2019 8:36 AM
Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years
Anjali Thakur Aug 27, 2019 8:29 AM
Singh, Head, E-commerce and Sales-Business, SPPL, spoke to us about how being high-end yet affordable smart TV sellers in India has worked well for the brand
Anjali Thakur Aug 22, 2019 7:57 AM
As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri
Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM
Nanda, Chief Strategy officer, Times OOH, says data, technology and infrastructure are three factors that can make or break any OOH campaign
Anjali Thakur Aug 9, 2019 8:21 AM
The Managing Partner of Signpost India says authorities are now realising that OOH players should not be seen as only revenue generators, but as partners in the development of city infrastructure
Anjali Thakur Aug 7, 2019 8:41 AM
Chandramouli Reddy, UrbanIQ, talks about disruptions in the OOH market, how OTT platforms are becoming major investors in the advertising space and more
Anjali Thakur Aug 2, 2019 8:24 AM
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