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exchange4media Group Service
The advertising agency with base in Madrid, has been procured for the global assignment
exchange4media Staff Oct 12, 2023 4:22 PM
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q1 FY24. Veterans from the industry share the cause & effect of the situation
exchange4media Staff Oct 11, 2023 7:20 PM
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
exchange4media Staff Oct 8, 2023 4:47 PM
The media companies will be taking part in the online auction for TV and digital rights
exchange4media Staff Aug 29, 2023 12:50 PM
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
exchange4media Staff Aug 26, 2023 11:48 AM
The agency will manage offline and online campaigns for Reliance Mall
exchange4media Staff Aug 26, 2023 10:54 AM
The event brought together speakers from diverse backgrounds like politics, movies, start-ups, defence, etc.
exchange4media Staff Aug 26, 2023 9:05 AM
The channel cites BARC ratings data for Week 16 2022-Week 33 2023 as the source
exchange4media Staff Aug 25, 2023 1:01 PM
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
exchange4media Staff Aug 24, 2023 3:35 PM
Some of the best moment marketing posts on India's crucial lunar mission
exchange4media Staff Aug 24, 2023 2:22 PM
Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
exchange4media Staff Aug 24, 2023 2:17 PM
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real-Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
exchange4media Staff Aug 24, 2023 2:10 PM
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
exchange4media Staff Aug 24, 2023 1:22 PM
The new identity has been announced with a digital video campaign, conceptualized by Havas Mumbai
exchange4media Staff Jun 21, 2023 12:42 PM
In its sector report card, the watchdog has looked into a total of 4,184 ads across the Education
exchange4media Staff Jan 26, 2023 1:22 PM
Abhishek Karnani, Director, Free Press Journal Group, has taken over as Vice President
exchange4media Staff Sep 30, 2022 12:53 PM
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
exchange4media Staff Jul 25, 2022 11:22 AM
The deal will include partnerships across NFTs, Gaming and Merchandising
exchange4media Staff Jul 21, 2022 3:42 PM
In its sector report card, the watchdog has looked into a total of 4,184 ads across the Education, Healthcare, Personal Care, Virtual Digital Assets, Gaming, and Food & Beverages categories
exchange4media Staff Jul 21, 2022 3:30 PM
Grand Prix winner ‘The Unfiltered History Tour’ by Dentsu Creative gets six more shortlists
exchange4media Staff Jun 21, 2022 2:50 PM
Singh will succeed Viraj Chouhan, who takes up a new role as Vice President, Global Market Communications
exchange4media Staff Jun 17, 2022 10:37 AM
The 'Boldly beautiful' campaign has been conceptualized in partnership with Ogilvy
exchange4media Staff May 30, 2022 11:12 AM
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