Marketing News
Sony Pictures Networks India has been selected as exclusive TV and digital rights holder for India and the subcontinent
As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns
This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai
Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies
According to some media reports, WPP likely to retain India business
Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow
According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend
The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya
Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month
Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness
Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference
At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand
It’s that time when we look back at names who made an impact on the marketing, advertising & media industry this year. Here are the nominees, as we get set to find out who wins the honour on Dec 5
The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai
Consumers can opt for channels like Zee TV, Zee Marathi, Zee Bangla, Zee Kannada, Zee Telugu & Zee Sarthak at attractive value during the festive season
With Bedi on board, the brand aims to break barriers and scale new heights by showcasing the range of the all-natural and preservative-free products
The Co-Founder & CEO of Dineout says it’s time restaurants keep up with how people order
Experts will share interesting insights during their respective spotlight sessions and keynote addresses
The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more
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