Authors
As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.
Expected to close on a growth rate in the single digit, the country’s biggest festival came as a saviour for the industry struggling due to a slowdown in the economy
Naziya Alvi Rahman Nov 7, 2019 9:07 AM
For Manjula Tiwari, CEO, Future Style Lab, marketing is all about spending on the right store location, understanding your customer and targeting them the right way
Naziya Alvi Rahman Oct 10, 2019 8:18 AM
Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity
Naziya Alvi Rahman Oct 7, 2019 8:29 AM
Sources claim Arora had put in his papers more than a month ago. October 1 is believed to have been his last day with the organisation
Naziya Alvi Rahman Oct 3, 2019 8:53 AM
As Publicis transitions from a traditional holding company to a platform designed for the marketer of a connected age, Groupe COO & Publicis Media CEO Steve King speaks on India's role in this journey
Naziya Alvi Rahman Aug 12, 2019 9:00 AM
The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India
Naziya Alvi Rahman Aug 6, 2019 8:34 AM
The account is currently with Lodestar UM of IPG Mediabrands
Naziya Alvi Rahman Jul 24, 2019 8:19 AM
The pitch is expected to see participation from all leading agencies, including IPG and Dentsu, claimed sources. The incumbent agency is Wavemaker
Naziya Alvi Rahman Jul 23, 2019 2:50 PM
Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV
Naziya Alvi Rahman May 16, 2019 3:32 PM
Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach
Naziya Alvi Rahman Feb 12, 2019 9:15 AM
GroupM has been handling Britannia for over 5 years now. Prior to GroupM, the account was handled by Madison Media
Naziya Alvi Rahman Feb 1, 2019 4:15 PM
Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore
Naziya Alvi Rahman Jan 25, 2019 8:14 AM
Kerala floods, Kumbh Mela, delay in funding, increased sample size and a more elaborate process believed to be some of the reasons behind the delay
Naziya Alvi Rahman Jan 14, 2019 8:08 AM
Lodestar UM is the incumbent agency. They got the mandate in October 2017
Naziya Alvi Rahman Jan 11, 2019 6:15 PM
The integrated account is estimated to be around Rs 500 crore and involves media as well as digital duties
Naziya Alvi Rahman Jan 9, 2019 9:08 AM
AAAI has sent a written communication to all its members to abstain from the practice of offering discounts to clients without prior “written” permission from channels
Naziya Alvi Rahman Jan 9, 2019 8:42 AM
During the pitch process leading agencies, including IPG Mediabrands, contested fiercely
Naziya Alvi Rahman Dec 14, 2018 1:33 PM
It comes just two months after a similar pitch, also worth Rs 200 crore, called by its subsidiary company OPPO
Naziya Alvi Rahman Dec 13, 2018 8:33 AM
Bhandari, who had been associated with TV Today Group for close to two years, is believed to have put in his papers early this week.
Naziya Alvi Rahman Nov 29, 2018 3:29 PM
Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely
Naziya Alvi Rahman Nov 26, 2018 10:57 AM
Wavemaker South Asia CEO talks about the strategy that led to bagging big accounts including Bisleri, Mondelez, Mother Dairy to name a few as the agency completes one year.
Naziya Alvi Rahman Nov 12, 2018 8:37 AM
As WPP holds its first data summit- Date with Data- on October 16, we speak to CVL Srinivas, Country Manager India, WPP, about the industry’s love and need for data and the changing role of CMOs.
Naziya Alvi Rahman Oct 15, 2018 8:58 AM
Integration is key, because you cannot make content & data work together unless you create a structure. Fortunately, at Havas our scale, size and less silos, make it a lot easier, the duo shared in a candid conversation
Naziya Alvi Rahman Oct 4, 2018 8:58 AM
10 SPN channels, which have 97% viewership, are still available on Tata Sky, claim sources in Tata Sky. Sources in SPN say they are open to negotiations if Tata Sky is willing to renegotiate.
Naziya Alvi Rahman Oct 4, 2018 8:57 AM
Starcom Mediavest is the incumbent agency, which has been handling the account since 2015
Naziya Alvi Rahman Sep 26, 2018 8:57 AM
The mandate was awarded following a multi-agency pitch that saw participation of big players such as Lowe Lintas and Happy mcgarrybowen
Naziya Alvi Rahman Sep 15, 2018 9:22 AM
In just seven months of 2018, pitches estimated to be around Rs 4,000 crore have been called. These include big brands such as Vivo, Samsung, GSK, Mondelez, Lenovo+ Motorola.
Naziya Alvi Rahman Aug 29, 2018 9:00 AM
The size of the account is said to be Rs 150- 200 crore.
Naziya Alvi Rahman & Sonam Saini Aug 24, 2018 8:55 AM
TOP STORIES
