Authors
A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams
From a bald filter on TikTok, to dialogue cards on Instagram, to content collaboration with Filter Copy, TheSmallBigIdea went all out for marketing Ayushman Khurrana-starrer Bala
Shreshtha Verma Nov 12, 2019 8:59 AM
Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more
Shreshtha Verma Nov 6, 2019 11:23 AM
Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali
Shreshtha Verma Nov 5, 2019 8:25 AM
Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai
Shreshtha Verma Nov 2, 2019 9:35 AM
Suvankar Sen, Executive Director, Senco Gold & Diamonds talks to exchange4media about the Kolkata-based jewellery brand’s journey from being a regional player to becoming nationally visible
Shreshtha Verma Oct 31, 2019 8:50 AM
Online players have captured the market through deep discounting and deeper penetration, feel offline retailers
Shreshtha Verma Oct 25, 2019 9:10 AM
Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office
Shreshtha Verma Oct 22, 2019 8:38 AM
With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility
Shreshtha Verma Oct 17, 2019 8:49 AM
Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts
Shreshtha Verma Oct 16, 2019 8:40 AM
Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour
Shreshtha Verma Oct 14, 2019 8:54 AM
Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more
Shreshtha Verma Oct 9, 2019 8:49 AM
From her powerful thoughts to the memes around her ‘death stare’ towards US President Donald Trump, the 16-yr-old Swedish climate activist is quite a popular face on the internet
Shreshtha Verma Oct 5, 2019 9:15 AM
The Marketing Head talks about their recent campaigns, marketing strategy and growth of the health insurance sector
Shreshtha Verma Oct 4, 2019 8:46 AM
Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories
Shreshtha Verma Oct 3, 2019 8:39 AM
Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales
Shreshtha Verma Sep 30, 2019 8:25 AM
As the 'Sanju' star celebrates his birthday on September 28th, we take a look at some of his most memorable ads
Shreshtha Verma Sep 28, 2019 10:00 AM
Nipun Marya, Head, Marketing Strategy, vivo India, talks to exchange4media about their latest product, and how the brand is upping its marketing game to woo customers this festive season
Shreshtha Verma Sep 23, 2019 8:54 AM
From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium
Shreshtha Verma Sep 18, 2019 8:49 AM
From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film
Shreshtha Verma Sep 13, 2019 12:15 PM
George, Founder and CEO, Dream Theatre, speaks to exchange4media about the growth in the licensing and merchandising industry, the company’s association with Liverpool FC and more
Shreshtha Verma Sep 12, 2019 8:44 AM
The tourism boards of Taiwan, Azerbaijan and Singapore are trying to attract Indians by promoting their countries through OOH advertising, roadshows and more
Nafisa Shaheen & Shreshtha Verma Sep 11, 2019 2:51 PM
3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment
Shreshtha Verma Sep 11, 2019 9:00 AM
Smartphone manufacturers are gearing up for the festive season with about 75 new models to be launched
Shreshtha Verma Sep 9, 2019 8:35 AM
As the Rowdy Rathore star turns 52 today, industry experts decode why Kumar is one of the most sought-after faces for brands among his contemporaries
Shreshtha Verma Sep 9, 2019 8:17 AM
Industry experts say co-branding can be a strategic marketing tool and the success of one brand can bring success to its partner too
Shreshtha Verma Sep 6, 2019 8:45 AM
Suvodeep Das, Vice-President, Marketing & Sales, Sodexo BRS India, shares insights on the company’s advance into tier markets, its marketing strategy and more
Shreshtha Verma Sep 5, 2019 8:27 AM
The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market
Shreshtha Verma Aug 22, 2019 8:46 AM
Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates
Shreshtha Verma Aug 12, 2019 8:43 AM
Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more
Shreshtha Verma Aug 9, 2019 1:51 PM
As the DDLJ actress turns 45 today, we take a look at her brand journey, and how her social media activity & loyal fan base have kept her endorsement value alive
Shreshtha Verma Aug 5, 2019 8:55 AM
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