Marketing News

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity
Nafisa Shaheen Jul 15, 2019 9:01 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences
Dolly Mahayan Jul 15, 2019 8:30 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing
Shweta Raaj Singh Jul 15, 2019 8:24 AM

Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business
Shikha Paliwal Jul 15, 2019 8:20 AM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands
Shreshtha Verma Jul 15, 2019 8:12 AM

Radio Mango has teamed up with Maruti Suzuki Vitara Brezza for 'Duckworth Lewis' campaign
exchange4media Staff Jul 13, 2019 6:00 PM

Govt officials & industry experts share insights on what makes Brand Modi emerge on top in the health domain as per GOQii’s India Fit Report
exchange4media Staff Jul 12, 2019 3:37 PM

McCann Mumbai, the incumbent agency, has been working on the account for more than a decade
Neeta Nair Jul 12, 2019 2:04 PM

The proposed transaction will value the whole of Kantar at a headline enterprise value of $4bn
exchange4media Staff Jul 12, 2019 12:00 PM

Being in the industry for more than 30 years, Akshay Kumar's brand value continues to increase by the day
exchange4media Staff Jul 12, 2019 9:06 AM

Thulium CEO on leveraging AI for marketing, and digital media trends that will drive the industry in future
Priyaankaa Mathur Jul 12, 2019 8:41 AM

Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career
Anjali Thakur Jul 12, 2019 8:38 AM

The food tech company also partnered with TikTok to spread the message against hunger and malnutrition
exchange4media Staff Jul 11, 2019 4:23 PM

The app will use Brightcove to stream online fitness videos to encourage and inspire a healthy lifestyle for Indian consumers
exchange4media Staff Jul 11, 2019 1:40 PM

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand
Nikhil Arora Jul 11, 2019 8:57 AM

Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'
Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR
exchange4media Staff Jul 11, 2019 8:37 AM

Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space
exchange4media Staff Jul 10, 2019 3:12 PM

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations
exchange4media Staff Jul 10, 2019 2:10 PM

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office
exchange4media Staff Jul 10, 2019 2:09 PM
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