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Marketing News

Live streaming- next big thing for marketers

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Sacred Games

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

nocelebs

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

KamalGianchandani

Gianchandani speaks on the need to go local, their continuing focus on independent foreign language films and how they don’t see OTT as a threat to their business

Shikha Paliwal Jul 15, 2019 8:20 AM

Amazon Google

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

Duckworth

Radio Mango has teamed up with Maruti Suzuki Vitara Brezza for 'Duckworth Lewis' campaign

exchange4media Staff Jul 13, 2019 6:00 PM

Modi

Govt officials & industry experts share insights on what makes Brand Modi emerge on top in the health domain as per GOQii’s India Fit Report

exchange4media Staff Jul 12, 2019 3:37 PM

Saffola

McCann Mumbai, the incumbent agency, has been working on the account for more than a decade

Neeta Nair Jul 12, 2019 2:04 PM

wpp

The proposed transaction will value the whole of Kantar at a headline enterprise value of $4bn

exchange4media Staff Jul 12, 2019 12:00 PM

Akshay Kumar Forbes List

Being in the industry for more than 30 years, Akshay Kumar's brand value continues to increase by the day

exchange4media Staff Jul 12, 2019 9:06 AM

tamara

Thulium CEO on leveraging AI for marketing, and digital media trends that will drive the industry in future

Priyaankaa Mathur Jul 12, 2019 8:41 AM

Hrithik Roshan HRX

Industry experts evaluate if ‘Super 30’ will enhance Hrithik Roshan’s brand value and his career 

Anjali Thakur Jul 12, 2019 8:38 AM

zomato

The food tech company also partnered with TikTok to spread the message against hunger and malnutrition

exchange4media Staff Jul 11, 2019 4:23 PM

shilpa

The app will use Brightcove to stream online fitness videos to encourage and inspire a healthy lifestyle for Indian consumers

exchange4media Staff Jul 11, 2019 1:40 PM

Nikhil Arora GoDaddy India

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora Jul 11, 2019 8:57 AM

MSDhoni

Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'

Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

MarTech 2019

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Dentsu

Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space

exchange4media Staff Jul 10, 2019 3:12 PM

ZEE

As part of ‘Full-on Entertainment’ campaign, ZEE5 will conduct a number of customer engagement activities in Dubai and other locations

exchange4media Staff Jul 10, 2019 2:10 PM

DAN

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM

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