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Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’
As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are making the most of such social media phenomenon
Sunay Bhasin, Chief Marketing Officer, MTR Foods, on their recently-launched products, seed funding initiatives and strategies to focus on local market demands
As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts
Created by Leo Burnett Orchard and Indigo Consulting, the promotional contest got over 11,000 applications in a week
The service, in association with Dominiche Productions, will have specially curated content across genres for senior citizens
The final round of battle was fought between #AkshayCPL and #SalmanCPL teams and both were trending on Vigo Video app’s top two positions
Martin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to focus on Tier markets
The brand recently brought in Katrina Kaif as the brand ambassador
Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself
SOCXO will help Clarion Technologies develop on employer branding and enable social selling
The account was won post a multi-agency pitch. Blink will now look after Nayara’s social media, ORM and media-led campaigns
The men's multi-vitamin and mineral brand also unveiled an integrated ad campaign featuring Virat Kohli
Industry experts believe that the blanket ban by the Entertainment Journalists' Guild will have little effect on the star's brand value
The Saregama MD on the new podcast feature in Carvaan 2.0 and how the company intends to partner with brands for curated content
For MG and Liverpool fans in India, the partnership will enable VIP access to the Club’s training sessions, autographed merchandise, match viewing experiences, and more
After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon
The in-app campaign #Skills4All, which has garnered over 217.7 million views on TikTok, supports NSDC’s vision to promote skill development among Indian youth
The FCB Ulka campaign, featuring Nargis Fakhri, will be soon seen across all digital platforms
The plunge is because consumers are reeling under high cost of living and feeling strapped for funds for daily spends and investments, also due to the dismal performance of the economy
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