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According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year
Shikha Paliwal Nov 13, 2019 8:16 AM
Vserv Co-founder & CEO, Dippak Khurana, explains how the BFSI sector can leverage the Vserv - Experian partnership and how it will help improve efficiency in the FinTech space
Shikha Paliwal Nov 12, 2019 8:48 AM
We take a look at the tasks and challenges awaiting Gupta as Google’s new Country Manager and Vice President of Sales & Operations
Shikha Paliwal Nov 11, 2019 9:40 AM
We take a look at campaigns that have had a successful run on ZEE5
Shikha Paliwal Nov 7, 2019 8:22 AM
The medium’s growth expectation from Diwali was around 20-25% this festive season but industry experts say it remained in the 10% range only
Shikha Paliwal Nov 6, 2019 8:43 AM
Matthew Gyves, Director, Creative Cloud Video, Adobe Systems shares how India has always been strong towards their products, but they are not resting on their laurels just yet
Shikha Paliwal Nov 4, 2019 7:31 AM
With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands
Shikha Paliwal Oct 31, 2019 8:21 AM
Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience
Shikha Paliwal Oct 29, 2019 8:37 AM
What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them
Shikha Paliwal Oct 25, 2019 9:14 AM
Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities
Shikha Paliwal Oct 24, 2019 8:48 AM
We speak to industry experts to find out if the players in the space are ready for content regulation
Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM
Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it
Shikha Paliwal Oct 23, 2019 8:55 AM
In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more
Shikha Paliwal Oct 22, 2019 8:40 AM
Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative
Shikha Paliwal Oct 21, 2019 9:03 AM
Singh, CEO, iProspect, talks about the launch of 'iProspect Voice Assist' for clients under its Solutions Lab and plans to help brands prepare for Voice technology
Shikha Paliwal Oct 18, 2019 8:55 AM
Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content
Shikha Paliwal Oct 17, 2019 8:57 AM
As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers
Shikha Paliwal Oct 17, 2019 8:21 AM
Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow
Shikha Paliwal Oct 15, 2019 8:39 AM
After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends
Shikha Paliwal Oct 14, 2019 8:38 AM
‘Mobilizing the consumer ecosystem’ was the topic of choice for Apte, VP Marketing-India, Castrol
Shikha Paliwal Oct 12, 2019 8:21 AM
We take a look at some of the TikTok campaigns that have been instant hits on the video sharing platform
Shikha Paliwal Oct 11, 2019 7:49 AM
Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai
Shikha Paliwal Oct 7, 2019 7:45 AM
Industry experts believe that given the focused reach & cost efficiency of digital, even big ad spenders on traditional formats may be seen shifting a part of their ad spends to the medium
Shikha Paliwal Oct 3, 2019 8:47 AM
Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers
Shikha Paliwal Oct 1, 2019 8:15 AM
Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends
Shikha Paliwal Sep 24, 2019 8:44 AM
Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India
Shikha Paliwal Sep 24, 2019 8:40 AM
Experts say any promise of value-added services on apps is a good marketing strategy
Shikha Paliwal Sep 20, 2019 8:26 AM
The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach
Shikha Paliwal Sep 19, 2019 9:01 AM
Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI
Shikha Paliwal Sep 17, 2019 8:19 AM
Twitter India's Business Head Kanika Mittal and Brand Strategy Head Rishabh Sharma speak on associations with brands, OTT players and more
Shikha Paliwal Sep 13, 2019 8:10 AM
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