Authors
Special Correspondent, Delhi
Mehta will be based in Nairobi and shall be working with Bharat Thakrar, CEO, WPP Scangroup Africa, and Paul O'Donnell, CEO, Ogilvy EMEA
Neeta Nair Nov 6, 2019 12:08 PM
In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization
Neeta Nair Oct 30, 2019 8:09 AM
Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago
Neeta Nair Oct 22, 2019 8:52 AM
Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far
Neeta Nair Oct 22, 2019 8:52 AM
Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth
Neeta Nair Oct 18, 2019 8:31 AM
Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment
Neeta Nair Oct 15, 2019 8:23 AM
The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more
Neeta Nair Oct 11, 2019 8:46 AM
Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms
Neeta Nair Oct 9, 2019 8:41 AM
AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries
Neeta Nair Aug 26, 2019 8:19 AM
Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising industry, her expectations from AD STARS this year and more
Neeta Nair Aug 24, 2019 8:15 AM
Ted Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equaliser and how Dentsu is going beyond advertising
Neeta Nair Aug 23, 2019 8:22 AM
Vivo India’s Director, Brand Strategy, tells us how they hope to warm up to customers in India through launch of the S series that has Sara Ali Khan as brand ambassador
Neeta Nair Aug 5, 2019 8:15 AM
McCann Mumbai, the incumbent agency, has been working on the account for more than a decade
Neeta Nair Jul 12, 2019 2:04 PM
In an exclusive chat with exchange4media, Sehgal speaks about the new venture and how she plans to revolutionize the digital space through it
Neeta Nair Jul 11, 2019 12:44 PM
In an exclusive chat with exchange4media, former HT Digital Streams leaders Nilanjana Bhaduri Jha & Rajiv Bansal talk about the aim to build the world's most trusted platform for information
Neeta Nair Jul 8, 2019 8:31 AM
Mohanty was based out of J Walter Thompson's Gurgaon office and had been with the company for close to two and a half years
Neeta Nair Jul 8, 2019 8:08 AM
Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI
Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM
Barta, author & Former Partner, McKinsey, spoke about the traits of marketing leadership in his keynote speech at TechManch 2019
Neeta Nair Jun 28, 2019 1:31 PM
Gupta, MD & CEO of Marico Ltd, explains the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success
Neeta Nair Jun 27, 2019 2:39 PM
Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready
Neeta Nair Jun 22, 2019 9:36 AM
Munn, Global CEO, BBH, spoke to exchange4media about what’s different at the Cannes Lions International Festival of Creativity this year and Publicis’ self-imposed exile
Neeta Nair Jun 21, 2019 7:59 AM
Justin Emingsley, Paulie Dery, Teresa Herd, Vicky Maguire, and Philips Thomas debate
Neeta Nair Jun 21, 2019 7:53 AM
In their first-ever address at Cannes Lions, Navin Talreja and Kawal Shoor, Founding Partners of The Womb, spoke about why product innovation is better than advertising
Neeta Nair Jun 20, 2019 8:39 AM
In a chat with exchange4media, Mel Edwards, Global Chief Executive Officer, Wunderman Thompson, talks about the blending of the two big brands and more
Neeta Nair Jun 20, 2019 8:34 AM
Maya Hari, VP & MD, Asia Pacific, Twitter talks to us about what the brand is doing to reach out to consumers, their first ever marketing campaign in India and much more
Neeta Nair Jun 19, 2019 9:43 AM
Brian Whipple, CEO of Accenture Interactive, & David Droga, Founder and Creative Chairman of Droga5, came together at the festival to talk on ‘When Worlds Collide: The Evolution of Creativity’
Neeta Nair Jun 19, 2019 9:41 AM
Maithreyi Jagannathan, Associate Marketing Director, Healthcare P&G & Ajay Vikram CCO, Publicis Singapore, discuss 'Brands as a Force for Good' in the Behind The Work Stage session at Cannes 2019
Neeta Nair Jun 18, 2019 8:54 AM
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