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Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship
This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry
Industry experts share their insights on what led to the jump in spends by the government in the OOH medium
While Feeding India will continue to be a non-profit organisation, Zomato will fund initiatives and salaries of the team
The omnichannel solution will help brands create uniform customer experience across online & offline stores
The products include Gluten Free Flour, Ragi Flour and Multi Millet Mix Flour
The move is part of a strategic collation to deliver solutions that solve for next-gen audiences
The report prepared by Boston Consulting Group (BCG) and Google India says nearly 2 out of 3 digitally influenced consumers rate online reviews as a significant influencer in their purchase decisions
Bradford License India has been appointed as the brand’s official licensing agent
The platform will exclusively stream Choudhary's music, live shows and more
Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better
With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily
As brands become more convinced of social media's power, its scope and influence are being tested by marketers in new ways
The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice
The partnership will enable ABWPL to strengthen product offering by providing access to a network of gyms and fitness studios
The two-wheeler brand is said to be looking for an agency partner for driving innovative solutions
As part of the larger campaign for Lay’s Wavez, the brand has also released a TVC
Waseem Amrohi, Founder and CEO of Inking Ideas, will be taking over as new CEO (India) & Director of Operations at Imagine Movies for MENA
Vector X already has Bhaichung Bhutia as the face of the brand
The brand has created ‘Power Play’, an online game, and the highest scorer will get a chance to win a full year’s supply of Tasty Treat products
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