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The films are not saying anything new. It’s a Cadbury’s déjà vu. However, the production values make the ads warm and beautiful to watch, say creative honchos
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back
The win comes on the back of a multi-agency pitch for Videocon’s light goods category, which took place in Delhi a few months back
Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts
It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos
The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22
SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts
By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity
LK Gupta, CMO of redBus talks about the online bus ticketing segment in India, redBus’ business model and reasons behind launching its first ever mktg campaign
A great piece of advertising is one that has a universal idea at its core, with a tinge of local flavours, reveal creative honchos
Young copywriters & art directors will get to share their portfolios with some of the most senior creative people in Indian advertising at Leo Burnett’s Portfolio Night
The President of DDB Mudra Group Delhi believes in dreaming big. It’s time to pause, change equations & start going for big businesses, she says
In milieu of controversy around scam ads, e4m sheds light on how creative heads can walk the fine line between being control freaks & nurturing innovative thinking
Content is the biggest challenge and hence, newspapers need to experiment more and start building communities to thrive in this highly competitive era, say experts
Noshe Group bags creative duties of JK Lakshmi Cement, Jagatjit Industries, Radisson Hotel, Logix and USA Univquest
The campaign is based on the insight that women are their own worst beauty critics & only 4% of women around the world consider themselves beautiful
With a cost requirement running into upwards of Rs 40 crore, IPL is either not affordable or doesn’t fit the needs of all brands
Digital, when treated as infrastructure, has huge potential, but when treated as a medium, is failing constantly, says the CCO of DDB Worldwide
To tap the 38 cities undergoing digitisation, Tata Sky has launched a 210-sec long TVC. It is based on the insight that professionals do not find any time to watch TV
With the changing face of the consumer, watch brands have constantly innovated & made products younger to connect with the dynamic TG
The digital medium ensures direct conversation with the brand. In few months, digital will be integrated into mainline, says Purple Focus Group
The essence of the campaign, conceptualised by JWT, is based on the thought that it’s the idea in every product that helps celebrate life
It was found that small agencies are perceived to be faster and better able to provide personalised service to their clients
When all the telecom brands were milking on friendship & youth, it was important for Idea to connect with the youth & create buzz around the brand
The agency has elevated Anupma Mehrotra to the post of CEO; Arvind Bugga comes on board as Chief Strategy Officer; Shivjeet Kullar elevated to NCD
In a world where consumers are exposed to thousands of ads per day, it is imperative for a brand to create an idea that is simple & resonates with consumers
Clients seem to be happy with our work but we want them to move from being happy to being cheerleaders of our work, says the new Prez – Head of Advertising, O&M
In a bid to target the youth and push the 500 ml bottle, Bisleri has refreshed the ‘Kiss to Drink' campaign and used digital innovation for the first time
Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say
Senthil Kumar, Tista Sen & Swati Bhattacharya of JWT spoke to e4m after winning. We believe in doing great work on every single category, they say
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