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Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
Joshi believes that Goafest is a celebration of good work. Winning the Creative Abbys across various categories makes him proud of the people behind it
Padmanabhan’s exit follows the JWT – Ford fiasco, which led to an image crisis for the brand
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
Advtg is not about winning awards, but solving the problem in a substantial way so that people start caring for the brand, says the CCO of DDB Worldwide
The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts
Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish
Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish
To create a healthy society, brands need to change their product portfolios. It is high time that brands wake up to the ‘issue of this generation: obesity’
Set against the backdrop of Holi, the new MP Tourism ad is cinematically unique, charming, topical, with a brilliant amalgamation of colours, say creative honchos
Sources have also confirmed the exit of Vijay Simha, VP & Sr CD at Global Team Ford, JWT. The series of exits take place after the JWT Ford fiasco
In lieu of the Ford Figo controversy, our leading ad men talk about the monitoring processes that need to be put in place to curb such scandals
“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group
With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism
The aim of the media planning and buying agency is to propagate an environment where the brand stands paramount
Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL
Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity
Producing refreshing ideas and superior quality product, making Rediffusion the top creative agency, is the vision of the creative duo
Bambawale has put in his papers as Bharti Airtel’s Global Brand Director after a stint of 1 year & 8 months. Highly placed sources confirmed the news to e4m
Bagging big ticket clients & winning intl awards, Agnello Dias and Santosh Padhi are the game-changers and news-makers that have let their work speak
Sticking to the essence of humour & wit, Mentos’ latest campaign is based on the insight that people have a natural fascination for puzzles & mysteries
KV Sridhar, Leo Burnett's Chief Creative Officer India Subcontinent talks about the importance of story-telling, shift towards the new 4Ps of marketing and more...
The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka
The process was underway in Delhi and the win comes on back of a pitch between Contract Advertising and Draftfcb Ulka
“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide
The company has invited nine creative agencies for the pitch, which is currently underway in Delhi
Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path
Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor
Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua
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