Date-wise News

BIGFlix, which is into the home video rental and broadband business, is now eying to expand its footprint across India. The company plans to double the number of its stores to 200 from the existing 100, with presence across 10 cities in India by March 2009.

exchange4media Staff Aug 13, 2008 8:38 AM

Wal-Mart is all set to roll out its first ‘cash and carry’ outlet in India in the first quarter of 2009.

exchange4media Staff Aug 13, 2008 8:37 AM

World Movies is launching a new line-up of contemporary and award winning movies from around the world as part of its year-long property, ‘50 Movies to See before You Die’ from August 22 at 11 pm with host Koel Purie.

exchange4media Staff Aug 13, 2008 8:36 AM

Star One is all set to launch a new weekend show, ‘Paani Puri’, on August 30. The hour-long show would be aired at 9 pm on Saturdays. ‘The Great Indian Laughter Challenge 4’, currently airing in that time slot, will become a weekly show from August 29 onwards and air only on Fridays.

exchange4media Staff Aug 13, 2008 8:35 AM

PerceptH has appointed Dilip Marathe as its Creative Head for Mumbai. Marathe will be reporting to Iqbal Raj, National Creative Director, PerceptH. He moves from Rediffusion DYR, where he had spent over 13 years.

exchange4media Mumbai Bureau Aug 13, 2008 8:34 AM

Pune, Jaipur and now Bangalore, to be followed by Chennai and Hyderabad – DNA is on an expansion spree. Industry sources have been talking about the Rs 100 crore investments that DNA had planned for its Bangalore edition. DNA officials informed that Rs 10-12 crore had been set aside for the marketing of this edition, the target launch date of which is end-2008.

exchange4media Mumbai Bureau Aug 13, 2008 8:33 AM

Bangalore is seeing some print action these days. After Deccan Chronicle, it is now DNA’s turn to announce its presence in Bangalore through the outdoor media. And both papers are targeting the youth in their communications. An outdoor ad for The New Indian Express too features a youngster. So why is a traditional medium like newspaper targeting the youth?

Tuhina Anand Aug 13, 2008 8:32 AM

Ultra Motor Company, the UK-based electric vehicle company, is on the lookout for a media agency for its electric two-wheeler account in India and has called for a pitch. Sources close to the development have pegged the account size in the region of over Rs 25 crore.

exchange4media Staff Aug 13, 2008 8:31 AM

Everest Brand Solutions will be handling the brand building exercise for Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd. Canara Bank, HSBC Insurance and Oriental Bank of Commerce had signed a non-binding MoU to jointly establish the life insurance company on March 5, 2007. The account size is pegged at upwards of Rs 25 crore.

exchange4media Staff Aug 13, 2008 8:31 AM

Lintas Media Group (LMG) in Bangalore has added the Stovekraft business to its kitty. Stovekraft is a Bangalore-based leading manufacturer of household appliances, solar water heaters and modular kitchens under the brand name of Pigeon and Gilma. The size of the account is close to Rs 20 crore.

exchange4media Bangalore Bureau Aug 13, 2008 8:30 AM

Hindustan Sanityware & Industries Ltd (Hindware) has appointed Hakuhodo Percept Pvt Ltd to handle its creative duties. The account size is estimated in the region of Rs 15-20 crore. The win comes following a multi-agency pitch that also saw the participation of McCann Erickson, Everest, Confluence and incumbent agency Modus.

exchange4media Staff Aug 13, 2008 8:28 AM