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After the global pitch of Intel Corp, which went in the favour of OMD, and the agency in India has bagged the business too. Now, OMD is scouting for office space in Bangalore to service the client as Intel India’s main facility is based in Bangalore. The size of the business in India is estimated at upwards of Rs 50 crore.
Tuhina Anand Jun 20, 2008 8:29 AM
Amrutanjan, the well-known brand for pain relief, had called for a pitch a few months ago, and has now decided to award the creative duties to Mudra South. The account size is estimated to be in the region of Rs 6-8 crore. The incumbent agency is blueprint 360.
Tuhina Anand Jun 17, 2008 8:22 AM
HR Direction, the specialist HR communication arm of RK Swamy BBDO, is all set to extend its presence to the online platform in two weeks’ time. The development was confirmed by Srinivasan K Swamy, Chairman and Managing Director, RK Swamy BBDO.
Tuhina Anand Jun 16, 2008 8:23 AM
Male clothing brand Arrow, which had called for a pitch some time back in Bangalore, has decided to continue with its existing agency Alok Nanda & Co (ANC). The pitch was called soon after Arrow’s campaign ‘When you know’ broke in print few months back. Amid much speculation, it is now known from sources close to the development that ANC will very much continue to handle the business of Arrow.
Tuhina Anand Jun 13, 2008 7:56 AM
Following a fiercely fought pitch, which saw nine agencies from Bangalore taking part indicating that almost all the top names were present, Grey Bangalore has won the creative mandate for Captain GR Gopinath’s new cargo venture. Considering that this is a new territory the size of the business for cargo business would be substantial.
Tuhina Anand Jun 9, 2008 7:58 AM
In a brand partnership that could lay the precedent for bigger things to come, Fastrack and Radio FM embarked on an innovative exercise on June 3 that saw the former ‘owning’ Radio One and its six FM stations in various metros for a day. The exercise was conceived by Maxus, based on both the brands’ similar identities.
Tuhina Anand Jun 4, 2008 8:15 AM
In this season of elections, this is a battle for votes of a different kind. Saif Ali Khan and MS Dhoni get down to some ‘netagiri’, seeking votes for their preferred flavour of Frito Lay chips. The voting forms part of Frito Lay’s campaign titled ‘Fight for your Flavour’, wherein consumers get to vote for the flavour of their choice, with the flavour garnering the maximum votes getting to continue in the market.
Tuhina Anand May 27, 2008 8:11 AM
Away from developing brand and advertising communications, ad executives and honchos alike would strategise on a different ballgame. And instead of a conference room, the venue would be a football field. The occasion: The annual football tournament of the Ad Club Bangalore for its members.
Tuhina Anand May 24, 2008 8:35 AM
In keeping with its plans to expand in West India, DNA is launching its Jaipur edition in the first week of June. This is the second edition launched in 2008, the first being the Pune edition in January. Confirming the news, KU Rao, CEO, Diligent Media, which publishes DNA, said that the print run would be upwards of 40,000 copies.
Tuhina Anand May 21, 2008 8:37 AM
In keeping with its plans to expand in West India, DNA is launching its Jaipur edition in the first week of June.
Tuhina Anand May 20, 2008 4:27 PM
Position2 held its Search Marketing Roundtable at Bangalore, where the speakers discussed and shared key tips and techniques on Search Engine Optimisation, Pay Per Click Advertising (PPC) and Social Media Marketing (SMM). The session covered a gamut of issues on search engine marketing (SEM), including how to gain maximum from search marketing, misconceptions and myths of SEM and SMM, among others.
Tuhina Anand May 1, 2008 8:17 AM
Ganjam, the premium jewellery store with a heritage of over a century, has put in a conscious effort to build the brand to its repute today. While many in this category may just be happy with a few press ads in the glossies, Ganjam got into an association with Julian Walford, Managing Director of Walford Wilkie Ltd, London, to give a definite direction to the brand.
Tuhina Anand Apr 28, 2008 8:23 AM
Male clothing brand Arrow, , with a pedigree that is almost 150 years old, has come out with its new campaign with the theme ‘When you know’. The campaign reinforces its positioning of the discerning expert for today’s young customers who are also people who ‘know’ what they want in life.
Tuhina Anand Apr 24, 2008 8:11 AM
Given the media clutter in any given category, there is a constant need for out-of-the-box thinking to reach the consumers. And this is what OOH player 141 Wall Street (a division of Bates 141) has succeeded in doing for its client Reebok for the launch of new technology shoes, Hexride.
Tuhina Anand Apr 18, 2008 8:24 AM
There is enough talk on saving our environment, global warming or the greenhouse effect, but Wrangler has decided to walk the talk. The denim brand recently launched its latest collection, which is eco-friendly and aptly called ‘Naturally’. To promote this collection, Wrangler has come up with some innovative communication.
Tuhina Anand Apr 16, 2008 8:36 AM
Zee Kannada’s innovative programming concept has helped the channel garner impressive ratings in a short span of time. Its GRPs have moved from a mere 83 to a phenomenal 201 (Week 12) in just 10 weeks (source TAM, CS 4+).
Tuhina Anand Mar 31, 2008 8:11 AM
Bangalore, the IT hub of India, played host to the third edition of the four-city exchange4media Conclave 2008. In keeping with the theme of ‘Digital 2.0’, a distinguished panel comprising Alok Kejriwal, Ratish Nair, Rohinton Maloo, Pushkar Sane, and Sudha Natrajan discussed on issues ranging from Web 2.0 to Internet advertising, ROI, etc. Abhijit Saxena, CEO, Netcore was the moderator.
Tuhina Anand Mar 17, 2008 8:19 AM
Rediffusion DY&R has bagged the creative duties of Vijay Mallya’s Indian Premier League (IPL) team, Bangalore Royal Challengers. The win comes following a multi-agency pitch. The size of the business is estimated in the region of Rs 8-10 crore. The media duties of the Bangalore Royal Challengers would be handled by Mindshare.
Tuhina Anand Mar 13, 2008 7:54 AM
JWT Bangalore has been assigned the creative duties of ING Vysya Bank following a multi-agency pitch. The business is estimated to be upwards of Rs 20 crore. Rediffusion DY&R is the incumbent agency. The client is still in the process of deciding on the media agency.
Tuhina Anand Mar 6, 2008 7:00 AM
Britannia’s popular biscuit brand Tiger Biscuit now claims to pack in ‘1 kilo banana ka iron ka zor’, thus making it a healthy snack option. And to get this point across and announce the new variant, Britannia has unveiled a new campaign featuring its brand mascot, Mister Tiger, in an animated avatar to appeal to its primarily kids TG.
Tuhina Anand Feb 26, 2008 6:59 AM
‘Kahan hai mummy?’ Well, she is trapped in the kitchen behind a huge pile of dirty dishes. And freeing her from her shackles is not some fairy godmother but a Scotch-Brite scrubber. The new TVC takes a familiar family situation and gives it an interesting touch.
Tuhina Anand Feb 25, 2008 6:51 AM
Jupiterimages, a part of Jupitermedia Corporation which is a leading provider of original images and information for creative, business and IT professionals, is all set to commence its India operations by April 2008. Jupiterimages has roped in Ramji Ravindran as Sales Director, South Asia and Dubai.
Tuhina Anand Feb 18, 2008 6:46 AM
After being with the WPP Group for 14 years, Balasubramanium V, Global CEO of Meritus, has put in his papers. The development was confirmed by Balasubramanium himself. He, however, refrained from revealing his next destination as he is still evaluating his options and is open to staying with a media agency or moving to the client side.
Tuhina Anand Dec 4, 2007 6:37 AM
After being with the WPP Group for 14 years, Balasubramanium V, Global CEO of Meritus, has put in his papers.
Tuhina Anand Dec 3, 2007 12:54 PM
It has been less than six months since Happy, an ideas shop, made its debut in the Bangalore market. And the agency has been quite a show stealer with its innovative ideas. The brainchild of two former O&M Bangalore hands – Parveen Das and Kartik Iyer – Happy’s first Indian TVC for apparel brand Lee takes the romantic route to connect with its youth TG.
Tuhina Anand Nov 29, 2007 6:33 AM
John Abraham is known to be passionate about bikes and Fastrack uses this association of its brand ambassador to launch its ‘Bikers’ range of sunglasses. Using the punchline ‘Bikers Don’t Cry’, the TVC communicates the message that wearing Fastrack Eyegear keeps discomfort such as tears caused by dust and wind at bay.
Tuhina Anand Nov 23, 2007 6:46 AM
Following a multi-agency pitch, Hamdard (Wakf) Laboratories, has brought on board JWT Kolkata, besides its existing agency Triton Delhi. The company also has an eye on roping in a third agency as it increases its product offering by mid-2008.
Tuhina Anand Nov 2, 2007 7:58 AM
As Delhi gets ready for the 3rd Vodafone Delhi Half Marathon, where nearly 28,000 participants are expected to take part, title sponsor Vodafone Essar has been on an overdrive to promote the mega event since its re-branding from the earlier Hutch.
Tuhina Anand Oct 26, 2007 8:54 AM
The computer today is much more than a machine enabling its user to simplify work. Hewlett-Packard, a leading player in the IT space, is aggressively playing this card where it is looking at forming an emotional connect with its consumers rather than just focusing on selling hardware.
Tuhina Anand Oct 25, 2007 8:17 AM
Khushi is one such initiative in Ahmedabad, which has seen majority volunteers from the advertising fraternity join hands to work towards the betterment of underprivileged children.
Tuhina Anand Oct 24, 2007 8:42 AM
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