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T.A.G., the second agency of McCann World Group, has roped in Himanshu Saxena as Vice President and General Manager. The appointment comes in the wake of new wins like Videocon Datacom and NewsX. Saxena will be reporting to Prasoon Joshi, Executive Chairman & Regional Creative Director, APAC, McCann Erickson.
Tasneem Limbdiwala May 28, 2009 8:53 AM
While the Mumbai leg of the exchange4media Conclave 2009 that kicks off on June 3, would see industry heads speak on media agency structures and the importance of accountability, the conversations on ‘Thriving in Challenging Times’ continue in Delhi where the panels will also discuss the relationship between media and creative agencies. Attendance to the Conclave is by registration only, which closes on May 31, 2009.
Tasneem Limbdiwala May 28, 2009 8:50 AM
Come June 3, 2009, and the exchange4media Conclave is all set to bring together decision makers of the Indian media and advertising industry. As the speaker line-ups for the Mumbai and Delhi legs of the event fructify, the registration process for the event is currently underway full swing. Registrations for the Conclave close on May 31, 2009.
Tasneem Limbdiwala May 27, 2009 9:05 AM
Following its decision to appoint Ogilvy Delhi to handle the creative duties for Dabur Vatika hair oil, Dabur India is now scouting for a creative partner for its shampoo business. Contract is the incumbent agency for the shampoo business and it will continue to handle the creative mandate for the anti-dandruff shampoo. The account size is estimated to be around Rs 10-15 crore.
Tasneem Limbdiwala May 27, 2009 9:03 AM
The exchange4media Conclave 2009 has brought together some of the biggest international names to discuss the opportunities in media industry amid tough times and how all stakeholders of the domain can make the most of these prospects. The Keynoter Speakers at the event are Mark Patterson, CEO, GroupM, APAC; and Asit Mehra, Executive President, Omnicom Worldwide. The event would also see a Special Address by Andrew Rashbass, CEO, The Economist Group. The exchange4media Conclave 2009 is presented by STAR News.
Tasneem Limbdiwala May 26, 2009 8:36 AM
Mother Dairy has called for a creative pitch for its milk and dairy products. The account size is estimated to be around Rs 15 crore. Saatchi & Saatchi is the incumbent agency, while Madison Media handles the media business of the entire portfolio of Mother Dairy.
Tasneem Limbdiwala May 25, 2009 8:50 AM
exchange4media Group’s annual flagship initiative – ‘exchange4media Conclave 2009’ – is all set to bring the best minds from the advertiser, media agencies and media owners domain to discuss the road ahead for the Indian media and advertising industry. The Conclave theme this year is ‘Thriving in Challenging Times’. The event kicks off on June 3 in Mumbai and on June 5 in Delhi. The exchange4media Conclave is presented by STAR News.
Tasneem Limbdiwala May 25, 2009 8:50 AM
Following a multi-agency pitch, Kolkata-based McNroe Chemicals Ltd has decided on Meridian Delhi to handle the creative duties for two of its deo brands, Wild Stone and Secret Temptation. The two brands are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation.
Tasneem Limbdiwala May 22, 2009 8:17 AM
In a bid to contemporise and refresh the core of the brand, Nirma washing powder has unveiled a new commercial, but has done that without eroding its basic essence of simplicity, sincerity and joyful upliftment. Taproot India is the creative agency behind the campaign, while Purnima Advertising is the media agency on the Nirma account.
Tasneem Limbdiwala May 20, 2009 8:31 AM
Starting 2009, Maxus India has been making quiet a buzz in terms of acquiring new businesses. Recently, the agency announced a global re-branding exercise that involves a change in logo and other office stationery change. Neil Stewart, CEO, Maxus Asia Pacific, exclusively shares with exchange4media the thought process and rationale behind the re-branding exercise for Maxus.
Tasneem Limbdiwala May 20, 2009 8:30 AM
Publicis Ambience has bagged a Bronze at the Clio Awards 2009 for its work titled ‘Sports capture’ for Wespro Digital Cameras in the Innovative category. This win follows Contract Advertising bagging a Gold Statue in the Poster category yesterday.
Tasneem Limbdiwala May 15, 2009 9:01 AM
Winners of the Clio Awards 2009 have been announced in the six categories of Print, Direct Mail, Radio, Poster, Billboard and Strategic Communications/Public Relations, and India has managed only one win. Contract Advertising has bagged a Gold Statue in the Poster category.
Tasneem Limbdiwala May 14, 2009 9:03 AM
Allied Media, Percept Ltd’s media arm, has added business worth over Rs 460 crore in the last quarter plus. Some of its recent wins include BSNL, No Marks, Panasonic and the media AOR of Future Groups. In an exclusive conversation, Shripad Kulkarni, COO, Allied Media, shares the agency’s growth plans and beating the slowdown.
Tasneem Limbdiwala May 12, 2009 8:29 AM
In 2007, Rediffusion Y&R had introduced the dual Chief Creative Officer (CCO) structure with Ramanuj Shastry and Sagar Mahabaleshwarkar heading the creative business of the agency. After a stint of more than two years, Shastry has bid adieu to the agency. It is now understood that he is headed to Saatchi & Saatchi India.
Tasneem Limbdiwala May 11, 2009 7:55 AM
The 2009 One Show Design Awards, the international design competition honouring the year’s best in print design, environmental design, corporate identity, publication design, and package design have been announced. Six agencies from India have bagged the One Show Pencil – O&M (1 Gold, 1 Silver); Dizzy Design (1 Gold, 1 Silver); Leo Burnett (1 Silver), and Kritik/Chennai (1 bronze).
Tasneem Limbdiwala May 6, 2009 8:23 AM
A creative pitch has been called for Wild Stone and Secret Temptations, the two deodorant brands from Kolkata-based McNroe Chemicals Ltd which are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation.
Tasneem Limbdiwala May 5, 2009 8:43 AM
‘Designed by Curiosity’ is the new positioning that Godrej has taken. And to take forward this element of curiosity, long time advertising partner, JWT India has come up with a new campaign. The campaign revolves around the thought process of asking questions, curiosity and the need to know.
Tasneem Limbdiwala May 2, 2009 8:52 AM
India has been seeing several top international honchos visiting in quick succession. The latest visitors include Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide and Jarek Ziebinski, President, APAC, Leo Burnett. The two top honchos are upbeat about India and share with exchange4media Leo Burnett’s plans and focus areas.
Tasneem Limbdiwala Apr 29, 2009 8:14 AM
It’s been five months since BBH was launched in India, and the agency has already created some buzz in terms of business wins. exchange4media.com catches up with Simon Sherwood, CEO, BBH Worldwide, who is in India currently. Sherwood says that though he is pleased with the agency’s progress in India, he is looking forward to converting their international businesses on BBH India’s roaster as well.
Tasneem Limbdiwala Apr 23, 2009 8:37 AM
Brandscapes Worldwide Consultancy has entered into a strategic collaboration with Design Bridge, an international branding agency, to deliver brand strategy in India. Brandscapes was set up by Pranesh Misra in June 2008, who had quit Lowe Worldwide to set up the consultancy.
Tasneem Limbdiwala Apr 23, 2009 8:27 AM
Sourabh Mishra has put in his papers as Chief Strategy Officer at TBWA\India. April 29 is believed to be his last day with the agency. Shiv Sethuraman, CEO, TBWA\India, has confirmed the move. Industry sources have informed that Mishra is joining Saatchi & Saatchi as National Planning Head.
Tasneem Limbdiwala Apr 22, 2009 8:14 AM
Attraction is in the air, and if it has upcoming Bollywood star Ranbir Kapoor, then one can be sure of a ‘flirt factor’ in it too. Panasonic’s new TVC for its Viera range of TVs seeks to infuse youthful dimension to the brand to reach the youth audience. The TVC has been conceptualised by IBD, the creative arm of Percept Ltd.
Tasneem Limbdiwala Apr 18, 2009 9:06 AM
Following a multi-agency pitch, State Bank of India has empanelled 10 agencies on board for its creative duties. The 10 agencies are: Prachar Communications, Interpub, Adfactor, Mode Communication, RK Swamy, Span Communications, JWT India, Disha, Fortune and Concept. The account size is estimated at above Rs 200 crore.
Tasneem Limbdiwala Apr 18, 2009 8:14 AM
VLCC has called for a pitch for its creative business. Equus Red Cell is the incumbent agency that is handling the healthcare and personal care products business of VLCC. The combined worth of the entire portfolio is estimated to be upwards of Rs 10 crore.
Tasneem Limbdiwala Apr 16, 2009 8:17 AM
Close on the heels of bagging Red Chief, Schablona and Genesis Global from the Chadha Group, Noshe Oceanic has added the IACM account to its kitty. IACM is a chain of computer hardware and networking training institutes in India. The estimated account size for the business is pegged at Rs 5 crore.
Tasneem Limbdiwala Apr 15, 2009 8:00 AM
Following the multi-agency agency, Toyota Motors has appointed PerceptH as its creative partner. The incumbent on the business is Dentsu Communications. Though there was no official confirmation forthcoming at the time of filing the report, a highly placed industry official close to the situation has confirmed the development.
Tasneem Limbdiwala Apr 14, 2009 8:10 AM
Finalists and shortlists in the Interactive and Design categories for the One Show 2009 have been announced. In all, 13 Indian agencies have made it to the Design finalist and shortlist, while only two Indian agencies have made it to the Interactive finalist list. One Show 2009 will be held during the One Show Festival to be held on May 4-8, 2009.
Tasneem Limbdiwala Apr 13, 2009 8:30 AM
Sanjib Dey, Executive Vice-President, Saatchi & Saatchi Delhi, has elevated to President of the agency. In his new role, Dey will have a pan-India responsibility. He will be based out of Delhi and will continue to work closely with Kamal Basu, CEO, Saatchi & Saatchi India.
Tasneem Limbdiwala Apr 13, 2009 7:58 AM
The Sports Bar has come up with a new campaign promoting the brand amongst corporates in the catchment areas of Bangalore and Gurgaon. The campaign has been conceptualised by Jignesh Maniar’s Onads Communications and is themed around the current phase of recession and titled ‘The Corporate Bailout of Fun’.
Tasneem Limbdiwala Apr 11, 2009 8:53 AM
4P’s Business, Marketing and Advertising magazine announced the Power 2009 Awards at a ceremony held in Mumbai on April 8. The Power Awards acknowledge corporate leaders who have made a product into a brand. The winners were awarded across 23 categories for their achievements.
Tasneem Limbdiwala Apr 9, 2009 8:20 AM
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