Date-wise News

Battling cost cuts, salary cuts, hiring freeze – and all that accompanies a slowdown – Mudra is finding its own way out of the rut to keep its creative juices flowing. While there is no fixed mantra to ‘unshackle creativity’, for Mudra it is passionately supporting good creative work and the ‘Friday Sessions’ that commenced three months ago.

Tasneem Limbdiwala Mar 3, 2009 8:00 AM

Intex Technologies India Ltd, which had called for a creative pitch last week, is now on the lookout for a PR agency. The current size of the account is pegged at Rs 15 crore. Mutual PR is the incumbent agency, which will continue working on the account till March 31, 2009.

exchange4media Staff Mar 3, 2009 7:51 AM

Come summer and South India, with its soaring temperatures, becomes the hotspot for cold drink majors pitching for the larger share of the market. With the growing thirst come the time for mega promotions, skyrocketing ad budgets and, of course, the high value brand ambassadors. exchange4media finds out more.

exchange4media Staff Mar 3, 2009 7:51 AM

Solutions | Digitas, formerly Solutions Integrated Marketing Services, has chalked some significant plans for 2009, especially keeping in mind the economic slowdown. The marketing services company is concentrating on its digital business, besides running relationship loyalty programmes for it customers and trade.

exchange4media Staff Mar 3, 2009 7:50 AM

Chennai Super Kings in IPL Season 2 plans to focus more on their on-ground activities. Though the team is yet to decide on its radio partner, Chennai Super Kings has retained its earlier partners like Aircel, which is its title sponsor, and Salt Creatives, which is its creative agency. exchange4media finds out more about its marketing activities.

Robin Thomas Mar 3, 2009 7:49 AM

Mahuaa Media has further expanded its base in the regional space with the launch of Bhojpuri news channel Mahuaa News on March 1, 2009. Next in line are a movie channel and a music channel. Mahuaa TV is now eyeing the Madhya Pradesh market. To drive these expansions, Alok Rakshit has been roped in as President, Marketing & Sales.

exchange4media Staff Mar 3, 2009 7:48 AM

Sony is reviewing the creative duties of its four brands – Vaio, Bravia, Handycam and Cybershot – which is part of its annual review of creative account. The account size is pegged at Rs 60 crore. For Bravia, the agencies in the fray are O&M, JWT and Percept Hakuhodo. JWT and Percept Hakuhodo have also pitched for the other three brands.

exchange4media Staff Mar 3, 2009 7:47 AM