GoaFest 2009: Media Abbys shortlist announced
Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.

Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.
This year, there are 34 judges to evaluate the media entries across 13 categories, which include Best Use of Television, Best Use of Cinema, Best Use of Newspapers and Magazines, Best Use of Outdoor and Ambient Media, Best Use of Special Events and Stunt\Live Advertising, Best Use of Radio, Best Use of Internet and New Media, Best Use of Sponsorship, Best Use of Branded Content, Best Use of Mixed Media, Youth Marketing, Vertical Marketing, and Pro-Bono Marketing.
Some of the major clients that have been shorlisted across the categories include Vodafone, Axe, Colgate, Sunsilk, and Virgin Mobile, among others.
The 77 entries shortlisted are as follows:
"GOAFEST
- MEDIA ABBYS 2009" |
|
LIST
OF SHORTLISTED CASE STUDIES |
|
SR.NO. | CATEGORY AND CASE STUDY TITLE |
1 | BEST USE OF TELEVISION |
I | Godrej Eon x Lcd |
ii | Lets just Play |
iii | India votes : To shave… or Not ? |
iv | How to release a campaign before releasing it |
v | 20 milion Experiences, in 10 seconds |
2 | BEST USE OF CINEMA |
I | TATA ACE - Amhi Satpute |
ii | Asian Paints - Chalk Board & Glow Wall - Bhoothnath |
iii | VERVE - Dostana |
iv | Ghajini Power Styling by van heusen |
3 | BEST USE OF NEWSPAPERS AND MAGAZINES |
I | TROPICANA 100 % - TOI |
ii | Colgate "oral Health Month" |
iii | All the A's are with us |
iv | Launch In india Gets Competition to see red ! |
v | IBM Action - (Verb) Highlighter |
vi | Tanishq Aleya |
vii | Hero Honda tagline becomes front page headline |
viii | Breaking Barriers |
4 | BEST USE OF OUTDOOR AND AMBIENT MEDIA |
I | The Iron Man |
ii | Ganpatti Bappa - (2.0) |
iii | Opinion Poll |
iv | Slim: VLCC |
v | Khujli Mitaye - Itch Guard ( Tube) |
vi | Free Calls between friends |
vii | A serious book store for the city of book covers |
viii | Yeh hai 'Dilli 6' , Mere Yaar !!! |
5 | BEST USE OF SPECIALEVENTS & STUNT\LIVE ADVERTISING |
I | The Iron Man |
ii | The Scooty Institute : TVS |
iii | Ganpatti Bappa - (2.0) |
iv | Opinion Poll |
v | Playground is a classroom without walls, giving children freedom…. |
vi | Live Stunt Advertising with a bollywood pot boiler flick |
6 | BEST USE OF RADIO |
I | Jaggu Ki Safai |
ii | RmkV Wedding Silks - We pay your bills |
iii | Dheena's Guinness world record |
iv | Vodafone Owns Call conference platform by taking it LIVE on Radio !! |
v | Listeners are the new radio programmers |
vi | Listen to Your Heart Beats |
7 | BEST USE OF INTERNET AND NEW MEDIA |
I | Ganpatti Bappa -(2.0) |
ii | Matt The Mind Reader |
iii | Matt The Mind Reader |
iv | Wimbledon Fever in your Inbox |
v | Say "CONDOM" aloud |
vi | Celebrate with Cadbury Dairymilk |
vii | 1 Billion Votes |
8 | BEST USE OF SPONSORSHIP |
I | " Kya aap panchvi pass se tez hai " |
ii | Success begets Success |
iii | Serena Williams & HP…. |
iv | "Value Investing" - The Warren Buffet Way |
v | Was it a DLF or Nokia IPL ? |
vi | Airtel:Who is the Big Boss ? |
9 | BEST USE OF BRANDED CONTENT |
I | The Great Indian Shopping Festival |
ii | Sunsilk styles bollywood |
iii | Salam- E - Ishq |
iv | Live Stunt Advertising with a bollywood pot boiler flick |
v | Mad in singapore |
vi | Meera Mom & 1 |
vii | Limca Book Of Records |
viii | Diwali Rishton ki |
10 | BEST USE OF MIXED MEDIA |
I | Bringing Intel Back - Onam Integration & Promotion |
ii | India votes : To shave… or Not ? |
iii | OHM - Creating Surround |
iv | Viacom 18 -KKK Launch |
v | K.I.L.B. |
vi | Lets just Play |
vii | Taaza Udaan |
viii | Playground is a classroom without walls giving children freedom |
ix | Hair & Care Style Icon |
11 | YOUTH MARKETING |
I | The Scooty Institute : TVS |
ii | Axe Gets Irresstible |
iii | Hatke : climax with virgin |
iv | India votes : To shave… or Not ? |
v | Vodafone captures the youth with the war for love |
vi | Independence day National Anthem Recreated |
12 | VERTICAL MARKETING |
I | Colgate in Pursuit of the most elusive |
ii | Pedigree dog lover |
13 | PRO BONO MARKETING |
I | Vote for india's new national animal |
ii | Artist Reach Out |
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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