Date-wise News

India TV on April 10, 2009 withdrew from the News Broadcasters Association (NBA) in protest against the self-regulatory body’s decision to slap a fine of Rs 100,000 on the channel for allegedly airing a fake interview with a US-based analyst, Farhana Ali, who is of Pakistani origin.

exchange4media Staff Apr 11, 2009 9:05 AM

Candid Marketing recently executed a BTL campaign for Snickers, the world’s largest selling chocolate bar brand. The activity was undertaken in two phases and supported the campaign for the chocolate brand revolving around the theme of football.

exchange4media Staff Apr 11, 2009 8:53 AM

The Sports Bar has come up with a new campaign promoting the brand amongst corporates in the catchment areas of Bangalore and Gurgaon. The campaign has been conceptualised by Jignesh Maniar’s Onads Communications and is themed around the current phase of recession and titled ‘The Corporate Bailout of Fun’.

Tasneem Limbdiwala Apr 11, 2009 8:53 AM

The Lokmat Group, one of the key media houses in the Maharashtra market, has announced the State’s first ever IPL-style cricket event – LMCC – which will be held in November. The event is being organised under the auspices of the Board of Control for Cricket in India (BCCI). All the matches would be day and night affairs and would be played over 12 days.

exchange4media Mumbai Bureau Apr 11, 2009 8:50 AM

“In India, the slowdown has worked for us because we came at a time when the slowdown was just beginning to happen and what it has done is make the clients ask for more accountability and we are the only ones to have the tools that deliver accountability, thus we are actually ahead of our targets,” says Annie Rickard, President, Posterscope Worldwide.

exchange4media Staff Apr 11, 2009 8:49 AM

The BBC has commissioned an ‘India Election Train’ to deliver to international audiences a diverse range of news from across India during the run-up to the General Elections in April-May. Reporters from the BBC’s Global News division will travel through India by train for this initiative.

exchange4media Mumbai Bureau Apr 11, 2009 8:47 AM

Sanjay Sharma is being re-designated as Director Operations at Network18 and COO, IBN Lokmat. In his new role, Sharma will be responsible for all technical and operations related matters of the broadcast, web and print businesses in the Group. And in his role as COO of IBN Lokmat, which informally Sharma was performing since the launch of the channel, he will look after the business aspects of the channel. Sharma began his career with New Video Ltd as a customer support engineer in 1990. Meanwhile, Piyush Gupta has been re-designated as CTO - Broadcast and Operations Director. In his new role as CTO – Broadcast, Gupta will continue to look after the technical matters for the broadcast businesses in the Group, while as Operations Director, he will be responsible for all operations related matters in the Noida office. He will also be responsible for all new projects along with Sharma.

exchange4media Staff Apr 11, 2009 7:49 AM

Starcom IP, the full service digital marketing practice of Starcom MediaVest Group, has relocated Suyesh Shankar from Singapore to India as National Strategy Director. Shankar, who took charge from April 6, is now based in Mumbai. He will be working with Starcom client management teams and lead the digital strategy for all clients, besides continuing to work on key regional digital clients. Speaking to exchange4media on Shankar’s role, Pushkar Sane, Chief Digital Officer North and South Asia for Starcom MediaVest Group, said, “From the consumers’ standpoint it is what role would it play in the consumer’s life. Suyesh is going to drive the entire strategy work, knowing what the clients’ objectives and needs are, and then developing the fiscal strategy around the key digital platforms like social media, mobile, search, video and so on. The whole idea behind this move is that India is a very strong and important market, everyone is talking about India being a growth market.” At Starcom IP

exchange4media Staff Apr 11, 2009 7:49 AM