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Date-wise News

I believe magazines as brands will continue to engage and excite: Aroon Purie

I believe magazines as brands will continue to engage and excite: Aroon Purie?blur=25

Aroon Purie, Editor-in-Chief and Chairman, India Today Group, takes up the mantle of FIPP Chairman at a not so happy time for magazines – faced with the effects of the global slowdown and declining readership. Yet he remains upbeat about the medium and in an exclusive conversation with exchange4media explains why.

exchange4media Staff May 22, 2009 8:27 AM

NRSC partners with Hansa Research for NRS; NRS expected in May 2010

NRSC partners with Hansa Research for NRS; NRS expected in May 2010?blur=25

The National Readership Studies Council (NRSC) has fructified the details of the National Readership Survey (NRS). The NRS is expected to be rejuvenated and launched in a new avatar in May 2010. The agency for the project is understood to be Hansa Research that has been partnering with the MRUC for the last six years to bring out the Indian Readership Survey (IRS). NRS 2010 is planned as a quarterly survey.

Noor Fathima Warsia May 22, 2009 8:18 AM

Mother Dairy calls for creative pitch for Brand Safal; account size pegged at Rs 8 cr

Mother Dairy calls for creative pitch for Brand Safal; account size pegged at Rs 8 cr?blur=25

Mother Dairy is on the lookout for a creative partner for its frozen fruits and vegetables brand Safal. The account size is pegged at Rs 8 crore. Senior sources close to the development have confirmed the news. Mudra is the incumbent agency for Safal, while the rest of the Mother Dairy portfolio is being handled by Saatchi & Saatchi.

Pallavi Goorha Kashyup May 22, 2009 8:17 AM

Meridian Delhi adds Wild Stone and Secret Temptation biz to its kitty

Meridian Delhi adds Wild Stone and Secret Temptation biz to its kitty?blur=25

Following a multi-agency pitch, Kolkata-based McNroe Chemicals Ltd has decided on Meridian Delhi to handle the creative duties for two of its deo brands, Wild Stone and Secret Temptation. The two brands are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation.

Tasneem Limbdiwala May 22, 2009 8:17 AM

Stage set for grand finale of Media Quiz 2009 in Mumbai today

Stage set for grand finale of Media Quiz 2009 in Mumbai today?blur=25

‘Media Quotient – what’s your MQ?’, the Media Quiz 2009, a first of its kind initiative from exchange4media, had generated quite a buzz in Delhi and Kolkata. Mumbai will now be hosting the grand finale of the Media Quiz 2009 today. Star News is the main sponsor for the event, while Mumbai Mirror is the associate sponsor. Encompass is the event partner.

exchange4media Staff May 22, 2009 8:16 AM

Forbes is about nurturing entrepreneurial capitalism; Network18 is itself a good example of entrepreneurship: Steve Forbes

Forbes is about nurturing entrepreneurial capitalism; Network18 is itself a good example of entrepreneurship: Steve Forbes?blur=25

The wait for the launch of Forbes India is over. After forging an alliance in December 2007, Network18 and Forbes Media LLC launched the Indian edition of Forbes on May 21, 2009. Steve Forbes, Chairman & CEO, Forbes Media LLC & Editor-in-Chief, Forbes, was present at the launch. Forbes India will be published on a bi-weekly schedule and is priced at Rs 50.

exchange4media Staff May 22, 2009 8:14 AM

<b>Aniruddha Banerjee</b>, President & COO, Publicis Ambience

<b>Aniruddha Banerjee</b>, President & COO, Publicis Ambience?blur=25

The Indian advertising industry needs to acknowledge the role of execution and, therefore, needs to put in a lot of effort in that regard. I have noticed that as an industry in India we put in lesser effort on execution as compared to international agencies. Hence, this could be one of the reasons that India scores lower than normal in the international awards front.

exchange4media Staff May 22, 2009 12:00 AM