Date-wise News

Attraction is in the air, and if it has upcoming Bollywood star Ranbir Kapoor, then one can be sure of a ‘flirt factor’ in it too. Panasonic’s new TVC for its Viera range of TVs seeks to infuse youthful dimension to the brand to reach the youth audience. The TVC has been conceptualised by IBD, the creative arm of Percept Ltd.

Tasneem Limbdiwala Apr 18, 2009 9:06 AM

Launched in May 2008, Noida-based news and entertainment channel CNEB is set to complete a year of operations. In an exclusive conversation with exchange4media, Rahul Dev, Editor-in-Chief and CEO, CNEB, speaks about how the channel has been facing the economic slowdown and the recent EC diktat on opinion and exit polls.

exchange4media Staff Apr 18, 2009 8:58 AM

Managing and motivating staff during times of economic slowdown is a challenge. The FMCC Human Capital Forum, being held in the Capital on April 18, 2009, seeks to address this pertinent issue. The Forum is being organised by the Futuristix Media Communication Center (FMCC). Star News is the presenting sponsor, while exchange4media is the media partner.

exchange4media Staff Apr 18, 2009 8:57 AM

Following a multi-agency pitch, State Bank of India has empanelled 10 agencies on board for its creative duties. The 10 agencies are: Prachar Communications, Interpub, Adfactor, Mode Communication, RK Swamy, Span Communications, JWT India, Disha, Fortune and Concept. The account size is estimated at above Rs 200 crore.

Tasneem Limbdiwala Apr 18, 2009 8:14 AM

“India is one of our focus markets and we are completely focused on growing the dedication to digital. India has immense opportunity to capitalise on mobile growth. If we can devise a way to effectively communicate to the masses through mobile, then mobile can also be a very effective advertising vehicle in India,” says Sean Finnegan, President & CDO, Starcom MediaVest Group.

exchange4media Staff Apr 18, 2009 8:13 AM

The Festival of Media, touted as the world’s first global festival of media creativity and innovation, will kick off on April 19, 2009 at the Palacio de Congresos at Valencia, Spain. The Festival theme this year is ‘An industry in transition’. In its third year, the Festival is seen as a strong platform that showcases the best creative media thinking.

Noor Fathima Warsia Apr 18, 2009 8:12 AM

Rediffusion Y&R has appointed Murali Muktapuram as Business Head. He will be based in Delhi and report to Sandeep Madan. Muktapuram’s key area of responsibility would be to lead the Third Business Vertical and drive new business initiatives for the branch. Muktapuram has over 14 years’ experience in the marketing and media industry. He has worked with Euro RSCG as well as Ogilvy&Mather on leading brands like Reckitt Benckiser, makemytrip.com, HT Media, Dabur, Electrolux, Godfrey Philips India, etc. He has also worked with RadioOne FM as Station Head in Delhi.

exchange4media Staff Apr 18, 2009 8:09 AM

TBWA\India has appointed Nandini Nair as Group Creative Director, responsible for the creative function across Bangalore and Chennai. She will be reporting directly to Rahul Sengupta, National Creative Director, in her new role. Nair has over 17 years’ experience in advertising. She began her career with Ogilvy in Bangalore. Later, she moved to Lowe, where she produced some extremely successful work for brands such as Fair & Lovely and HSBC. She has also produced some memorable work on an array of brands such as Titan, TVS Victor, Tata Coffee and Tantex. One Nair’s appointment, Sengupta said, “Nandini is our southern spiked ‘rasam’. In her work, she combines a mix of all sensible ingredients with a great buzz.”

exchange4media Staff Apr 18, 2009 8:08 AM