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Dhanalakshmi Bank, an old generation bank headquartered in Thrissur, Kerala, has called for a creative pitch. In all, it is believed that four agencies have made their presentations – Ogilvy & Mather India, Rediffusion Y&R, Lowe Lintas and McCann Erickson. Though the account size couldn’t be ascertained, it is said to be substantial.
Tasneem Limbdiwala Jul 17, 2009 8:06 AM
‘Hero Honda Bindass Dadagiri’, dubbed as TV’s meanest reality show, is back for its second season on Bindass. Taking dares to a whole new level, the show premiered on July 11, 2009 and will air on Saturdays at 7 pm. Bindass has lined-up a 360-degree brand campaign to promote the show and is spending Rs 4 crore on its marketing.
Tasneem Limbdiwala Jul 15, 2009 9:10 AM
Norwegian telecom group Telenor, which is planning to launch in India later this year, is on the lookout for a creative agency to create strong communication in the country. The telecom company is said to be in talks with some agencies for a long time and is expected to take a decision on its creative partner soon.
Tasneem Limbdiwala Jul 10, 2009 8:16 AM
Mudra group on July 7, 2009 launched a new agency, christened Ignite Mudra, which will focus on the needs of entrepreneurs. Chandan Nath is the President & Head of this new agency, which is based in Ahmedabad. With the launch of Ignite Mudra, Mudra Ahmedabad ceases to exist.
Tasneem Limbdiwala Jul 8, 2009 7:40 AM
Samsonite India has assigned the creative duties for its two luggage brands – Samsonite and American Tourister – to Contract Advertising. The win comes following a multi-agency pitch that also involved Percept, Leo Burnett, Everest Brand Solutions and JWT. TBWA India is the incumbent agency.
Tasneem Limbdiwala Jul 7, 2009 8:52 AM
After launching a spate of specialised units like Water, Terra, and Celcius last year, Mudra is now ready to launch yet another such unit on July 7, 2009. This unit will be headquartered in Ahmedabad, but would spread its expertise pan-India.
Tasneem Limbdiwala Jul 7, 2009 8:47 AM
R K Swamy Media Group/Media Direction has roped in Les Margulis as President. The position was left vacant following the exit of S Yesudas from the company. Prior to this, Margulis was running a media consultancy group in New York.
Tasneem Limbdiwala Jul 6, 2009 4:29 PM
Global communications consultancy Hill & Knowlton has expanded its operations into India by taking over the management responsibility of IPAN from JWT India effective July 1 2009. The new entity, to be re-branded IPAN Hill & Knowlton, will become a part of Hill & Knowlton’s Asia Pacific region with IPAN President Radhika Shapoorjee reporting to Hill & Knowlton Asia Pacific President & COO Vivian Lines.
Tasneem Limbdiwala Jul 3, 2009 8:26 AM
Omnicom Group has announced the appointment of Tim Love as its new CEO, in charge of its Asia Pacific India Middle East Africa (APIMA) operations, effective July 1, 2009. Love succeeds Michael Birkin, who has quit Omnicom Group as Vice Chairman and Asia Pacific Chairman and CEO. Birkin has taken up a majority interest in RPMC, a US-based event company with offices in London and Los Angeles.
Tasneem Limbdiwala Jul 3, 2009 8:24 AM
Global communications consultancy Hill & Knowlton has expanded its operations into India by taking over the management responsibility of IPAN from JWT India effective July 1 2009. The new entity, to be re branded IPAN Hill & Knowlton, will become a part of Hill & Knowlton’s Asia Pacific region with IPAN President Radhika Shapoorjee reporting to Hill & Knowlton Asia Pacific President & Chief Operating Officer Vivian Lines.
Tasneem Limbdiwala Jul 2, 2009 4:41 PM
Presenting a quickie solution to hungry kids’ ‘Mummy bhook lagi hai’ demand, Nestle’s Maggi has come a long way since its introduction in Indian kitchens 25 years ago. Along the way, the brand has come up with quite a few variants and has gone from its ‘Bas do minute’ promise to the ‘Taste bhi, health bhi’ peg. exchange4media traces the brand’s journey as it celebrates its Silver Jubilee.
Tasneem Limbdiwala Jul 2, 2009 9:10 AM
The Advertising Standards Council of India (ASCI) has released its report for the period January-March 2009 on ads that were either withdrawn or modified. A total of 38 ads had been brought under the scanner, of which two ads have been withdrawn, while eight have been modified.
Tasneem Limbdiwala Jul 2, 2009 8:22 AM
Following a multi-agency pitch, Maxus India’s Mumbai office has bagged the media mandate for Red Bull. This win comes close on the heels of the agency bagging Colors and Rediff.com media duties. Industry sources peg the Red Bull media business in the region of Rs 15-20 crore.
Tasneem Limbdiwala Jul 2, 2009 8:18 AM
Following a multi-agency pitch, JWT India’s Mumbai office has been appointed the creative agency for the closely competed Thomas Cook India Ltd business. There were 10 agencies in the fray for the business. Dentsu Marcom is the incumbent agency. Industry sources estimate the business to be in the vicinity of Rs 12-15 crore.
Tasneem Limbdiwala Jun 30, 2009 9:52 AM
Everyone would like to have the perfect mantra for thriving in challenging times, and different companies have been devising various ways to cope with the slowdown. However, the challenge remains in keeping short term growth in line with long term growth. In conversation with exchange4media, Sameer Satpathy, Head of Marketing, Marico Ltd, explains how.
Tasneem Limbdiwala Jun 30, 2009 9:45 AM
Following a multiagency pitch, JWT India’s Mumbai office has been appointed the creative agency for the closely competed
Tasneem Limbdiwala Jun 29, 2009 1:14 PM
Having pocketed the Eveready media mandate a while ago, TME is on a roll in the Kolkata market. The latest addition to their growing list of wins is Tata Steel & Lafarge Cements. According to industry sources, the cumulative size of both the wins is upwards of Rs 30 crore. Mindshare is the incumbent agency on both these businesses.
Tasneem Limbdiwala Jun 29, 2009 9:58 AM
One of the front-runners among the public sector banks, Union Bank of India (UBI) has finalised six agencies to handle its creative business. The agencies include Mudra, RK Swamy BBDO, Aakar, Interpub, Crayons and Sobhagya Advertising. The account size is said to the tune of Rs 50 crore and above.
Tasneem Limbdiwala Jun 25, 2009 8:06 AM
Hindustan National Glass & Industries Ltd (HNGIL), that had recently invited nine agencies to compete for the creative business of its forthcoming Float Glass project in Gujarat, has finalised three agencies for the final round. These include Ogilvy India, RK Swamy BBDO and Leo Burnett India. The estimated account size of the business is Rs 20 crore.
Tasneem Limbdiwala Jun 17, 2009 7:27 AM
In the wake of a multi agency pitch, Ogilvy India has bagged the creative duties of the milk and dairy products of Mother Dairy. Company sources have confirmed the development to exchange4media. The incumbent on the business is Saatchi & Saatchi. Industry sources peg the business in the vicinity of Rs 15 crore. Madison Media continues to be the media agency for the complete Mother Dairy business.
Tasneem Limbdiwala Jun 16, 2009 7:41 AM
Hindustan National Glass & Industries Ltd (HNGIL), manufacturer of glass bottles and vials, is shopping for a creative agency. The company has invited nine agencies to pitch for its new project ‘HNG Float Glass Limited’. The estimated account size for the business is Rs 20 crore.
Tasneem Limbdiwala Jun 16, 2009 7:37 AM
In the wake of a multi agency pitch, Ogilvy India has bagged the creative duties of the milk and dairy products of Mother Dairy. Company sources have confirmed the development to exchange4media. The incumbent on the business is Saatchi & Saatchi. Industry sources peg the business in the vicinity of Rs 15 crore. Madison Media continues to be the media agency for the complete Mother Dairy business.
Tasneem Limbdiwala Jun 15, 2009 10:04 AM
Richard Pinder, the recently appointed Chief Operating Officer of Publicis Worldwide, is on a visit to India. In a gathering of the Indian media and advertising fraternity on June 10, 2009, Pinder presented a perspective of marketing and communications in the new world. He spoke on the difference that ‘conversations’ can make to the advertising communication of a brand.
Tasneem Limbdiwala Jun 11, 2009 7:37 AM
Samsonite India has put its creative duties up for a review. At present, TBWA India is the incumbent on the business. Sudip Ghose, Director-Marketing, Samsonite South Asia confirmed the development to exchange4media but offered no details on the ad-spends. Industry sources however pegged the business to be in the vicinity of Rs 30-35 crore. It is understood that Lintas Media Group would continue to be the media agency for Samsonite.
Tasneem Limbdiwala Jun 11, 2009 7:36 AM
Ashutosh Legend Multimedia Pvt. Ltd. (ALMPL) has bagged OneStopShop Retails’ (OSS) advertising business. ALMPL will take care of all the creative, media, PR and outdoor activities of OSS for the year 2009 -10. Industry sources peg the business in the vicinity of Rs 15 crore.
Tasneem Limbdiwala Jun 9, 2009 7:39 AM
Raghu Venkatraman has joined TME as National Strategy Head, replacing the position that was left vacant post the exit of Sushma Jhaveri. The development was confirmed by Divya Radhakrishnan, President, TME.
Tasneem Limbdiwala Jun 3, 2009 8:44 AM
The fourth edition of the exchange4media Conclave 2009 that kicks off on June 3, 2009 at the ITC Grand Central Sheraton in Mumbai would bring under the scanner some of the steps that various media companies have undertaken to survive in the slowdown – both right and wrong ways. The Conclave is presented by STAR News and powered by Hindustan Times.
Tasneem Limbdiwala Jun 2, 2009 8:02 AM
With just two days to go, stage is set for some of the most renowned global media and advertising Chiefs to share their vast knowledge and experiences at the exchange4media Conclave 2009. The topics will range from opportunities arising from the current economic scenario to where advertising is headed. exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
Tasneem Limbdiwala Jun 1, 2009 8:03 AM
Every situation brings its opportunities, and the current economic slowdown is no different. Some industry leaders have identified these opportunities and have taken steps that would lead their organisations to grow, even in a slowdown. The exchange4media Conclave 2009 would discuss these opportunities for various domains. The exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
Tasneem Limbdiwala May 30, 2009 9:06 AM
Every situation brings its opportunities, and the current economic slowdown is no different. Some industry leaders have identified these opportunities and have taken steps that would lead their organisations to grow, even in a slowdown. The exchange4media Conclave 2009 would discuss these opportunities for various domains. The exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
Tasneem Limbdiwala May 29, 2009 9:18 AM
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