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TRAI has issued a consultation paper on interconnection issues relating to broadcasting & cable services. The Authority has invited all stakeholders to respond to the issues raised in this consultation paper by January 12, 2009. Meanwhile, exchange4media speaks to Roop Sharma, President, COAI, and Salil Kapoor COO, DishTV, to find out whether the FDI hike really matters.
exchange4media Mumbai Bureau Dec 16, 2008 6:56 AM
The Governing Council of the Champions League Twenty20 has decided to hold the inaugural edition of the Champions League Twenty20 in India in October 2009. The event scheduled for 2008 has been cancelled.
exchange4media Mumbai Bureau Dec 13, 2008 6:55 AM
Having established the image of taste, comfort and familiarity through the ‘I’m lovin’ it’ campaign, McDonald’s has now launched its latest campaign. It introduces the adventure of Africa through its new TVC, ‘Madagascar’. The film has been created by Leo Burnett’s Tushar Pal and produced by Fingerprint Productions.
exchange4media Mumbai Bureau Dec 13, 2008 6:53 AM
MTV has beefed up its 7 pm block with the introduction of seven new shows, which went on air from December 1 and are being aired five days a week from Monday to Friday. This block brings up gossip, romance, humor, celebrities, dance, music and more. The channel has also introduced four new VJs to bring in some freshness.
exchange4media Mumbai Bureau Dec 13, 2008 6:52 AM
Star Plus is all set to introduce an awards show just for kids and by the kids. The Surf Excel LI’LStar Awards Show will air on Sunday, December 14 at 1 pm. The show has been produced by Shah Rukh Khan’s Red Chillies Entertainment.
exchange4media Mumbai Bureau Dec 13, 2008 6:49 AM
Indian agencies and Indian professionals have done well at the Media Agency of the Year Awards that were held in Singapore on December 10, 2008. Ogilvy India, McCann Erickson, GroupM and JWT India were some of the agencies that received accolades.
exchange4media Mumbai Bureau Dec 12, 2008 7:02 AM
Tequila\India is high on the TBWA\India agenda in 2009. Even as TBWA\India Group’s CEO Shiv Sethuraman is clear that Tequila would remain an integrated unit of the overall TBWA\India P&L, he informed that the company would be “investing aggressively” in Tequila to grow it in Mumbai and Delhi. The agency has recently appointed John Mathew as Tequila’s MD and NCD.
exchange4media Mumbai Bureau Dec 12, 2008 7:01 AM
The Mumbai terror attacks coverage on television, while bringing all the action to homes across the country, drew some flak for journalists covering the events. An impact-IMRS news channel perception survey conducted in five metros found that while 65 per cent ad and media persons felt the TV news was factual, 57 per cent felt that the TV journalists were insensitive while asking questions.
exchange4media Mumbai Bureau Dec 9, 2008 7:03 AM
Close on the heels of bagging accounts like Schwarzkopf and Sleepwell, Rediffusion Y&R has been awarded the creative duties of Orra: The Diamond Destination following a multi-agency pitch.
exchange4media Mumbai Bureau Dec 9, 2008 6:57 AM
ESPN on December 8, 2008, agreed to comply with the TRAI directive to provide its signals to Sun Direct at half the cable rates. With this ends the stand-off between the sports broadcaster and the DTH service provider.
exchange4media Mumbai Bureau Dec 9, 2008 6:56 AM
Sun Direct is quite bullish about Mumbai. The DTH service provider has earmarked Rs 2,000 crore for its pan-India expansion plans. Sun has already spent Rs 7 crore on advertising in the Mumbai market alone and is planning to spend Rs 50 crore in the Hindi belt. Its 360-degree campaign will break in the next two days across all mediums.
exchange4media Mumbai Bureau Dec 9, 2008 6:53 AM
Mauj Mobile has associated with ‘For Him Magazine’ (FHM), an international men’s magazine for a content distribution tie-up in the form of a mobile magazine. Mauj Mobile will also create a WAP site for ‘FHM’ in the second phase of the rollout.
exchange4media Mumbai Bureau Dec 5, 2008 6:44 AM
The English news channels have seen some of the highest ratings for the coverage of last week’s Mumbai terror attacks. All English news channels have shown growth in the week, with NDTV 24x7 and Times Now leading the race.
exchange4media Mumbai Bureau Dec 5, 2008 6:42 AM
Arun Kapoor, former CEO & President of Big TV, has joined Essel Group as Director - Distribution Business. In his new role, Kapoor will head the subscription and placement business for Zee Entertainment Enterprises Ltd, Wire & Wireless India Ltd and Zee Turner Ltd.
exchange4media Mumbai Bureau Dec 4, 2008 6:38 AM
Arun Kapoor, former CEO & President of Big TV, has joined Essel Group as Director
exchange4media Mumbai Bureau Dec 3, 2008 2:34 PM
Customer Equity Solutions (Cequity), a new age data driven marketing services company, has launched Cequity ACE, a direct marketing service platform. Cequity ACE aims to help brand marketers in organising their customer data, providing access to quick analytics and insights, and deliver targeted direct marketing campaigns across channels.
exchange4media Mumbai Bureau Nov 29, 2008 6:48 AM
While there have been numerous movies with sports as the main theme, there is a growing trend being seen where sports channels are entering into strategic partnerships with Bollywood movies. P9 integrated claims to be the only movie marketing company to launch such initiatives.
exchange4media Mumbai Bureau Nov 28, 2008 6:46 AM
Rediffusion Y&R has been introducing initiatives that have defied market scenarios and created a buzz – be it the news of an in-house design and digital team or the appointment of best talent across the board. The latest development is that of Lokesh Tiwary taking over as CEO, Showdiff Worldwide, and Conrad Saldanha, the current CEO of Showdiff Worldwide, moving to a newly-instituted corporate role.
exchange4media Mumbai Bureau Nov 27, 2008 6:33 AM
Post the launch, Mediaedge:cia is now looking at more for key engine growth in its digital plans. As the first step towards this direction, MEC Interaction, the digital arm of Mediaedge:cia, has beefed up its team by roping in Vamsi Vanka as National Director.
exchange4media Mumbai Bureau Nov 26, 2008 6:44 AM
Hormuzd Masani, Secretary General of Audit Bureau of Circulations (ABC), has been unanimously elected as President of Asia Pacific Audit Bureaux of Circulations (APABC) and Honorary Treasurer of International Federation of Audit Bureaux of Circulations (IFABC) at its meeting held last week.
exchange4media Mumbai Bureau Nov 26, 2008 6:28 AM
The India Chapter of International Advertising Association (IAA) has announced the IAA Creative Lantern Awards, which will see the who’s who of marketing, advertising and media gather in Mumbai on November 28. The invitees will witness the presentation of IAA’s first Creative Lantern Award at the hands of Nobel Laureate Dr Rajendra Pachauri.
exchange4media Mumbai Bureau Nov 26, 2008 6:27 AM
Neo Sports on November 25 hiked its ad rates from Rs 2.75 lakh to Rs 3 lakh for their 10-second spots. The hike announced is for the India-England series. Neo Sports, which has eight sponsors for the series, also claims to have 90 per cent of the inventory utilisation.
exchange4media Mumbai Bureau Nov 26, 2008 6:26 AM
Games2Win has announced the launch of Gamecurry, a global search engine for Flash games. Over 400 million consumers on the World Wide Web play online Flash games as per comScore data (September 2008). Within a month, Gamecurry.com will showcase global search trends live on the site.
exchange4media Mumbai Bureau Nov 25, 2008 6:17 AM
Ten Sports has acquired the rights for Pakistan Cricket Board up to 2013, which includes production and telecast rights for all international cricket tours of Pakistan. The rights would include all Test, One Day International and T20 matches.
exchange4media Mumbai Bureau Nov 25, 2008 6:15 AM
Criesse Communications, a year old PR agency headed by Gitika Taraporewala, has been appointed as PR counsel to Franklin Covey South Asia and Vishesh Films for their next three movies – ‘Raaz - The Mystery Continues’, ‘Jashn’ and a third yet to be named film based on the floods of 26/11.
exchange4media Mumbai Bureau Nov 22, 2008 6:44 AM
Bhaskar Group announced the Kritikar Bhaskar Creative Awards 2008 to recognise and celebrate creative talent at regional and local levels. The last date for receiving entries for the Awards is November 30, 2008. This year, the Awards have added the category of Radio Communication in addition to Print, Outdoor and Direct Marketing.
exchange4media Mumbai Bureau Nov 22, 2008 6:39 AM
Social networking site MySpace has appointed Hari V Krishnan as Country Manager for MySpace India. Krishnan will be responsible for overseeing strategy and operations for the MySpace India business, which has grown 36 per cent since its launch in April 2007.
exchange4media Mumbai Bureau Nov 22, 2008 6:38 AM
Mudra Group has on November 20 announced the launch of its sports marketing unit, called ‘10 integrated’. Mohit Bhagchandani will spearhead the 10 integrated venture. This unit will offer its clients services such as sports related activation, sports research, licensing and merchandising, celebrity management consultancy, etc.
exchange4media Mumbai Bureau Nov 22, 2008 6:35 AM
AROI has officially launched a campaign to evangelise radio, enhancing awareness about the effectiveness of radio as a public broadcasting medium. Initially print and radio will be used of which a print campaign has already been initiated. Euro RSCG is the creative agency for this campaign, while MPG is the media agency.
exchange4media Mumbai Bureau Nov 21, 2008 6:56 AM
Leo Burnett Mumbai has made it to the Ad Age’s annual creativity list for the year 2008. With a tally of 180 metals collected over the year at the top 10 awards shows across the world, Leo Burnett Mumbai has been ranked 19th in the elite list, which represents the ‘Top 20 award-winningest companies’.
exchange4media Mumbai Bureau Nov 20, 2008 6:45 AM
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