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The Renault-Nissan alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. The win comes off the back of a long and multi-stage pitch where the combined media business of both the companies was up for grabs.
exchange4media Mumbai Bureau Oct 12, 2010 8:36 AM
Excitement over being declared winners of the first ever exchange4media Radio Advertising Awards (ERAA) on October 7, 2010 in Mumbai spills over to this week as well, as the winners relive the experience and share their views with exchange4media…
exchange4media Mumbai Bureau Oct 12, 2010 8:20 AM
After a stint of two years, Priti Nair has quit BBH India as Managing Partner. She had joined BBH India in July 2008 as National Creative Director, along with Subhash Kamath and Partha Sinha, when the multinational agency had set up its India operations.
exchange4media Mumbai Bureau Oct 9, 2010 7:44 AM
The eagerly awaited names of winners of the first ever exchange4media Radio Advertising Awards (ERAA) were announced at a grand ceremony in Mumbai on October 7, 2010. Big Bazaar and Vodafone have jointly won the coveted Radio Advertiser of the Year award. The Radio Advertising Agency of the Year award went to Leo Burnett, while Percept Media was declared Radio Media Agency of the Year.
exchange4media Mumbai Bureau Oct 8, 2010 4:43 PM
Jeffrey Yu is stepping down from his position as Chairman of Bates 141 and will be leaving the agency following disagreements over the future direction of the agency. Meanwhile, Tim Issac, Chairman, Bates Ogilvy Group Asia Pacific, will become actively involved with the regional management group while the agency chooses a new regional lead.
exchange4media Mumbai Bureau Oct 8, 2010 1:11 PM
There was much loud cheering, whistle blowing and drum beating as the winners of the inaugural exchange4media Radio Advertising Awards (ERAA) were announced on October 7, 2010 in Mumbai. The big night saw participants in full attendance and in high spirits.
exchange4media Mumbai Bureau Oct 8, 2010 8:09 AM
The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the months of May and June 2010. A total of seven ads had been brought under its scanner, of which five ads have been withdrawn, while two have been modified.
exchange4media Mumbai Bureau Oct 6, 2010 8:15 AM
Mitashi Consumer Electronics has awarded the creative duties of its entire portfolio to Origin Beanstalk Creative Consultants following a multi-agency pitch.
exchange4media Mumbai Bureau Oct 2, 2010 7:37 AM
Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.
exchange4media Mumbai Bureau Oct 1, 2010 8:25 AM
VMG Global has formed a unique alliance with TIM Delhi Airport Advertising Pvt Ltd for installing 20 digital screens across all terminals at the IGI Airport in Delhi.
exchange4media Mumbai Bureau Sep 30, 2010 8:20 AM
Sistema Shyam TeleServices Ltd (SSTL) has roped in Ashoo Sethi as Chief Operating Officer for the Mumbai and Maharashtra circle. Sethi will be reporting to Vsevolod Rozanov, President and CEO of the company. He will be responsible for further stimulating business growth for the company.
exchange4media Mumbai Bureau Sep 29, 2010 7:40 AM
Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 television channel dedicated to food. The channel is expected to go on-air before the end of the year.
exchange4media Mumbai Bureau Sep 28, 2010 8:31 AM
Dentsu Communications has set up its second office in Bangalore. The agency will now operate through two separate set-ups in Bangalore – Bangalore One and Bangalore Two. While Bangalore One will operate from the current premises located at 8, Vittal Mallya Road, Bangalore Two starts off at a swanky new office on Ulsoor Road.
exchange4media Mumbai Bureau Sep 22, 2010 6:56 AM
Puig, one of the leading global fragrance and cosmetics groups with brands such as Nina Ricci, Paco Rabanne, Carolina Herrera, and Prada, has consolidated and expanded its global partnership with MPG for communication strategy, planning and buying into the Asia-Pacific region.
exchange4media Mumbai Bureau Sep 21, 2010 8:46 AM
‘Fear factor - Khatron ke Khiladi Season 3’ has opened to much better numbers than the last two seasons. The pre-launch buzz for the show was most visible in the outdoor medium and Milestone Brandcom dominated the OOH space for the launch of ‘KKK 3’.
exchange4media Mumbai Bureau Sep 18, 2010 7:38 AM
In its second year, The One Club ADCOLOR Creative Award will be given at a special ceremony on November 7, 2010. The event will be part of the 12th Annual Association of National Advertisers Multicultural Marketing & Diversity Conference.
exchange4media Mumbai Bureau Sep 16, 2010 7:45 AM
Big Street, the OOH vertical from Reliance Broadcast Network Ltd, has bagged the premium Line V of Delhi Metro for a period of five years. With a traffic footfall of 1.5 lakh commuters each day, DMRC Line V reaches out to the premium areas of South Delhi.
exchange4media Mumbai Bureau Sep 16, 2010 7:40 AM
Rajiv Dube of Aditya Birla Management Corp has been unanimously elected Chairman of the Board of ASCI. G Krishnan of TV Today Network has been elected Vice-Chairman, while GroupM Media’s Vikram Sakhuja has been re-appointed Honorary Treasurer.
exchange4media Mumbai Bureau Sep 11, 2010 7:35 AM
Following a multi-agency pitch, Loop Mobile has appointed TBWA\India as its new creative agency on record. The agency will handle the creative communication for the Mumbai circle. McCann Erickson was the incumbent agency.
exchange4media Mumbai Bureau Sep 9, 2010 8:04 AM
Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the domain of below-the-line brand communication activities, encompassing promotional activation and event based activation. Percept Activ will be headed by Sanjay Shukla.
exchange4media Mumbai Bureau Sep 8, 2010 7:58 AM
The Department of Information Technology has invited proposals in two covers from agencies for empanelment for the National e-Governance Plan (NeGP) ‘umbrella’ campaign, including outdoor activities.
exchange4media Mumbai Bureau Sep 4, 2010 7:53 AM
BIG Street, the out-of-home initiative of Reliance Broadcast Network Ltd, has elevated Ashwin Padmanabhan as National Head. He will be reporting to Rabe Iyer, Business Head, BIG Live and BIG Street. Padmanabhan has been with the group since its inception.
exchange4media Mumbai Bureau Sep 2, 2010 8:26 AM
Shoppers Stop, with its outdoor agency OMI (part of Laqshya Media Group), has gone all out to promote their end of season sale, which rolled out on August 14 and will run till September 3. The campaign’s aim is to build on the consumer excitement associated with sale and uses quite a few eye-catching innovations.
exchange4media Mumbai Bureau Aug 25, 2010 8:20 AM
Close on the heels of putting Ashish Singru in charge of the Bharti business in Delhi, Madison Media has appointed Rajat Girdhar to spearhead its digital business, thus beefing its Digital team.
exchange4media Mumbai Bureau Aug 24, 2010 8:56 AM
Advertising Standards Council of India (ASCI), the self-regulatory body for the advertising content of the Indian advertising industry, will introduce a new set of advertising guidelines for the educational sector. The new advertising content guidelines will apply to ads of all educational institutions, coaching classes and educational programs. The draft of the guidelines has been put up for review, feedback and suggestions on ASCI’s official website - www.ascionline.org.
exchange4media Mumbai Bureau Aug 24, 2010 8:53 AM
RP Techvision India Pvt Ltd has appointed Percept Out-of-Home once again to execute an outdoor campaign for their computer brand, Chirag. The campaign, which had commenced in Kolkata in May 2010, was successfully rolled out till August.
exchange4media Mumbai Bureau Aug 21, 2010 7:45 AM
Mediaedge:cia (MEC) has developed a next generation blueprint media practice for businesses, called ‘Are you in control enough to let go?’. This downloadable, step-by-step guide helps brands rethink communications solutions by providing thoughtful analysis and case studies from around the world.
exchange4media Mumbai Bureau Aug 20, 2010 8:40 AM
For the third consecutive year, Red FM is attempting to highlight the plight of citizens and spread awareness about ways to curb the mosquito menace in Mumbai. The FM player has launched its initiative, titled ‘Machhar Ab Tu Darr’, which is sponsored by Hit and supported by ISS Hi Care.
exchange4media Mumbai Bureau Aug 14, 2010 9:30 AM
Following a multi-agency pitch, Grey Mumbai has won the advertising duties of Adani Township and Real Estate Co, a part of the Adani Group. Its business canvass includes edible oil, logistics, power generation, coal, oil and gas exploration, gas distribution, real estate, ports, special economic zones and IT-enabled services.
exchange4media Mumbai Bureau Aug 14, 2010 9:28 AM
Close on heels of announcing its national music awards property with the Indian Music Academy – The Big IMA Awards, and its local music awards through the Big Bengali Music Awards and Big Kannada Music Awards, Reliance Broadcast Network’s radio arm 92.7 BIG FM announces the ‘Big Marathi Music Awards 2010’.
exchange4media Mumbai Bureau Aug 13, 2010 8:35 AM
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