Authors
Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador
exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM
Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, delved into the world of purposeful advertising and how it can actually help deliver business results
exchange4media Mumbai Bureau Sep 25, 2019 8:40 AM
Stephen Allan, Worldwide Chairman & CEO of MediaCom, and Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media and BW Businessworld, discussed the road ahead for media agencies
exchange4media Mumbai Bureau Sep 25, 2019 8:12 AM
The conference will take place at Taj Santacruz, Mumbai. Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, MD, Volvo Car India, to be keynote speakers
exchange4media Mumbai Bureau Sep 23, 2019 8:44 AM
Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal
exchange4media Mumbai Bureau Sep 13, 2019 8:08 AM
YouTube with 10 per cent share was followed by pagalguy.com with 2 per cent share
exchange4media Mumbai Bureau Sep 7, 2019 11:56 AM
Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'
exchange4media Mumbai Bureau Sep 7, 2019 9:23 AM
Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award
exchange4media Mumbai Bureau Sep 7, 2019 8:35 AM
Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India spoke to Nawal Ahuja, Co-Founder & Director, exchange4media Group in a Fireside Chat
exchange4media Mumbai Bureau Sep 5, 2019 8:30 AM
Maheshwari joined the group in April 2016, and has been associated with Network18 for more than two years now
exchange4media Mumbai Bureau Jan 8, 2019 5:45 PM
New wins include Anchor by Panasonic, Bajaj International, Google India, Bridgestone and Pediasure
exchange4media Mumbai Bureau Aug 2, 2018 8:54 AM
.jpg)
‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018
exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM
The campaigns will highlight how SMBs and students use the Internet to grow business and upskill themselves.
exchange4media Mumbai Bureau May 30, 2018 8:58 AM
Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre
exchange4media Mumbai Bureau Mar 6, 2018 4:13 PM
Reliance Big TV brings free of cost entertainment to Indian households as a Digital India Initiative
It supports the digital India Initiative by bringing urban and rural India on the same platform for entertainment and education with a unified consumer offer.
exchange4media Mumbai Bureau Feb 28, 2018 6:10 PM
Twitter was agog with industry colleagues and well-wishers expressing their deepest condolences and remembering Kapur as a great adman and an even more beautiful human being.
exchange4media Mumbai Bureau Jan 30, 2018 8:54 AM
Nirmal Kumar Sharma pays a tribute to Kapur who was his company's angel investor.
exchange4media Mumbai Bureau Jan 30, 2018 8:53 AM
.jpg)
‘Fearless Kota’- Horlick’s latest campaign to fight the exam stress
exchange4media Mumbai Bureau Jan 29, 2018 1:36 PM
Vikram Sakhuja, Group CEO Madison Media & OOH remembers Ranjan Kapur as a family man, someone who thought ahead of his times and the best Business Leader of the Ad World
exchange4media Mumbai Bureau Jan 29, 2018 8:56 AM
Heartfelt Republic Day campaigns by brands like LG, Bisleri and others beautifully capture the essence of patriotism, pride and historic significance
exchange4media Mumbai Bureau Jan 25, 2018 8:56 AM
The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry is free
exchange4media Mumbai Bureau Jan 24, 2018 8:57 AM
IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.
exchange4media Mumbai Bureau Jan 19, 2018 8:54 AM
Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's product Innovations –
exchange4media Mumbai Bureau Jan 19, 2018 8:29 AM
Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.
exchange4media Mumbai Bureau Nov 29, 2017 12:50 PM
Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.
exchange4media Mumbai Bureau Nov 21, 2017 12:00 AM
This will be Prasad's fourth consecutive term in office as President of the industry body for Indian radio broadcasters
exchange4media Mumbai Bureau Nov 14, 2017 9:34 AM
The purchase cycle has completely turned on its head and there is no longer just a single moment which influences the consumer's buying decision, says Facebook
exchange4media Mumbai Bureau Nov 2, 2017 8:47 AM
Play2transform will concentrate on design thinking and business transformation
exchange4media Mumbai Bureau Nov 2, 2017 12:00 AM
Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a huge disruption for marketing and media sector
exchange4media Mumbai Bureau Oct 30, 2017 8:45 AM
Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.
exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM
TOP STORIES
