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Lintas Media Group (LMG) has announced senior management changes.
exchange4media Mumbai Bureau Jan 19, 2009 3:33 PM
The I-Cube 2008 report, jointly undertaken by IAMAI and IMRB International, has pegged rural India’s active Internet users at 3.3 million. This is for the first time that the I-Cube report has covered rural India. The results seem to be encouraging, especially since 5.5 million people actually claimed that they used Internet at some point in time.
exchange4media Mumbai Bureau Jan 17, 2009 7:21 AM
Komli Media has announced the appointment of Prashant Mehta as COO. Mehta will be responsible for the strategic and operational leadership of Komli Media’s overall business operations, including sales, product development, engineering, marketing and business development.
exchange4media Mumbai Bureau Jan 15, 2009 7:39 AM
Paul Johnson, Television Division Director at Reed Midem that organises media events such as the MipCom and MipTV, is leaving the company mid-March 2009 for a new career opportunity. Laurine Garaude, Reed Midem’s Director of Customer Relationship Marketing and Product Development, and former Director of MILIA would head the Television Division until a new Director is named.
exchange4media Mumbai Bureau Jan 14, 2009 7:25 AM
Strengthening its digital offering, Rediffusion Y&R has roped in Ramswaroop Gopalan as Business Head - Digital Services. He will partner with Karl Gomes, National Creative Director – Digital. Based out of New Delhi, Gopalan will report to Wasim Basir, Executive Vice President, Rediffusion Y&R.
exchange4media Mumbai Bureau Jan 13, 2009 6:55 AM
Vyas Giannetti Creative has added two new businesses to its client portfolio. The agency has won the mandate for developing 360-degree brand development for AudioVision India and has also been appointed the brand custodian by the Khyber Group.
exchange4media Mumbai Bureau Jan 12, 2009 6:28 AM
Minto Fresh, the mouth freshener brand from the ITC Group, has launches a zany new expression of the brand’s freshness platform with ‘Jiggi-jikka’ fresh. The new TVC of the brand created by DraftFCB Ulka takes the tongue-in-cheek positioning of the brand a step further, with funky characters and pop-art styling and a story.
exchange4media Mumbai Bureau Jan 10, 2009 7:05 AM
Jetix is all set to host the Jetix Action League 2.0 in association with Boost in January 2009. The initiative will reward the five best school teams across five cities with a grant of Rs 1 lakh to each team and a Jetix Action League Games Trophy.
exchange4media Mumbai Bureau Jan 10, 2009 7:05 AM
Interactive Avenues and Efficient Frontier have entered into an exclusive partnership, which will enable Interactive Avenues to exclusively utilise Efficient Frontier’s technology to help clients maximise return on their search marketing spend, whereas Efficient Frontier would get access to Interactive Avenues’ strong client base in India.
exchange4media Mumbai Bureau Jan 10, 2009 7:03 AM
Hindi general entertainment channels are geared to spruce up their programme line-up with new shows in January 2009. These channels include Star Plus, Zee TV and NDTV Imagine. More action is expected in the genre going ahead.
exchange4media Mumbai Bureau Jan 10, 2009 7:02 AM
TV9 Mumbai, a 24x7 Hindi news and current affairs urban channel from ABCL group of companies, is hitting airwaves on January 9. Chandramohan Puppala has been roped in as Channel Head. TV9 Mumbai will target the big cities of Maharashtra with a primary focus on Mumbai. According to sources, Rs 22 crore had been spent on the channel.
exchange4media Mumbai Bureau Jan 9, 2009 7:28 AM
In this era of wired and wireless connectivity, outdoor advertising is going hi-tech to stay ahead. JCDecaux concluded its innovative campaign on January 2, 2009, wherein it made use of the Bluetooth technology to greet people Merry Christmas and Happy New Year.
exchange4media Mumbai Bureau Jan 3, 2009 7:18 AM
Vdopia on January 2, 2009 announced an online video advertising deal with Web18 under which, Web18 will use the Vdopia Video Ad Platform for delivering ads on its video content, while Vdopia Ad Network will procure and serve advertisements for all video content across all Web18 sites.
exchange4media Mumbai Bureau Jan 3, 2009 7:17 AM
Radio Mirchi has joined hands with Honda Motorcycle and Scooter India Pvt Ltd to hunt for the ‘CBF Stunner 10’. The nationwide campaign is expected to culminate in February 2009. With the objective of promoting safe and fun driving, the ‘CBF Stunner 10’ is looking for biker boys with the ‘X’ factor.
exchange4media Mumbai Bureau Jan 3, 2009 7:16 AM
‘City Plus’ from Jagran Prakashan Ltd has launched its edition in Pune (Aundh/ Baner) on January 2, 2009. The initial print run of the Pune edition is 35,000 copies. City Plus is targeted at the upper middle class and is being distributed at select commercial and residential areas.
exchange4media Mumbai Bureau Jan 3, 2009 7:15 AM
TRAI on December 31, 2008, announced its decision to extend the deadline to January, 10, 2009, for receiving comments from stakeholders on the consultation paper related to the quality of service (QoS) issues for cable television in non-CAS areas and for DTH services.
exchange4media Mumbai Bureau Jan 2, 2009 7:11 AM
With the increasing demand for Internet and VAS applications, Spice Mobiles decided to launch social networking and instant messaging services on its product portfolio and WAP portal through its tie-up with ibibo and Nimbuzz for VAS offerings on its products
exchange4media Mumbai Bureau Dec 27, 2008 7:15 AM
Geetanjali Group, which has for long continued with Aishwayra Rai for its Nakshatra range of diamond jewellery, now gets some fresh appeal with Katrina Kaif. Creativeland Asia and Crocodile Films have conceptualised a new campaign featuring Kaif that also sees the setting up of one of the largest Chroma sets for a campaign in India.
exchange4media Mumbai Bureau Dec 27, 2008 7:14 AM
TDSAT has directed Zee Turner, the distribution arm of Zee group of channels, to share the signals of two South-based channels – Zee Telugu and Zee Kannada – with DTH service provider Tata Sky. The interim order was passed after the broadcast Tribunal admitted a petition by Tata Sky dated December 19, 2008, in this regard.
exchange4media Mumbai Bureau Dec 27, 2008 7:13 AM
Star Plus and Zee TV are heralding the New Year with some new shows. While Star is launching a comedy show ‘Arre Deewano Mujhe Pehchano’, and Zee will be beefing up its line-up with a regular soap ‘Maa’, a thriller ‘Monica Mogre’ and a reality show ‘Dance India Dance’.
exchange4media Mumbai Bureau Dec 27, 2008 7:11 AM
Global Village in Dubai came alive on December 20, 2008, with the who’s who of Indian television descending for the Gold Awards 2008. The event was organised by Vikas Kalantri and Pooja Ghai of White Leaf Entertainment. ‘Sapna Babul Ka Bidaai’ led the awards tally, bagging four Gold Awards, including ‘Best Show’.
exchange4media Mumbai Bureau Dec 27, 2008 7:10 AM
The Hindi general entertainment genre has returned to normalcy; 9X’s continuation with repeat programming notwithstanding. The gaps between the top players have been fluctuating and unlike last week, when Star Plus and Colors were very close to each other, in week 52, Star Plus has shot up to 292 GRPs. Colors is at 233 GRPs and Zee TV is at 230 GRPs
exchange4media Mumbai Bureau Dec 26, 2008 6:42 AM
The RK Swamy Media Group is gearing up for a rough 2009. From restructuring exercises in some of its offices to the establishment of new processes in the company to the consolidation of the new verticals that the group had launched in the year, the RK Swamy Media Group has its hands full.
exchange4media Mumbai Bureau Dec 22, 2008 6:35 AM
My FM recently launched an interesting activity commissioned especially for ad agency executives and media planners in Delhi and Mumbai. The FM station aimed to bring the flavour of My FM for agency executives to experience. The activity, titled ‘Satte Pe Satrah – The Power of 17’, involved live shows from the premises of ad agencies in Delhi and Mumbai.
exchange4media Mumbai Bureau Dec 20, 2008 6:59 AM
Tata Capital, a wholly-owned subsidiary of Tata Sons Ltd, has announced its new brand identity, which focuses on positioning its core brand attributes and creating a deeper customer connect. The identity positions the financial company along the brand promise of ‘We only do what’s right for you’.
exchange4media Mumbai Bureau Dec 20, 2008 6:58 AM
The Indian Premier League (IPL) on December 17 confirmed the plans for the trading window, which will commence from December 22, 2008 and continue till January 22, 2008, allowing the eight franchises to trade players.
exchange4media Mumbai Bureau Dec 18, 2008 6:34 AM
Hindi movie channels in India, largely, cope with the format of airing repeat titles. The premier of the big titles especially is done on the general entertainment channels. The year 2008 has also seen the launch of channels like UTV Movies that operate on a model where big titles are premiered on the Hindi movie channel itself. However, for most Hindi movie channels heads the ‘repeat model’ works.
exchange4media Mumbai Bureau Dec 18, 2008 6:33 AM
Bartle Bogle Hegarty (BBH) continues to benefit from its globally affiliated businesses. The latest is the campaign that BBH London has conceptualised and created for World Gold Council (WGC) and D’damas. It may be noted that O&M India is the creative agency on board for WGC in India. The campaign breaks on air from December 20.
exchange4media Mumbai Bureau Dec 17, 2008 7:14 AM
Radio One on December 15 announced its launch in Kolkata, marking its footprint in the seven metros. The Kolkata station will be headed by Rajeev Bhandari, Station Head - North and East. Radio One Kolkata will air Bengali talk and Hindi music. Radio One has also announced a sales alliance with Radio Misty for Siliguri and Gangtok as part of its East package, which will be sold jointly.
exchange4media Mumbai Bureau Dec 16, 2008 7:10 AM
Nirvik Singh has been appointed as Chairman and CEO of Grey Group Asia Pacific, responsible for Grey and G2 in the region, effective January 1, 2009. This was announced by Jim Heekin, Chairman and CEO of Grey Group, on December 15. Singh succeeds Mike Amour, who has held the top post in Asia Pacific since 2005.
exchange4media Mumbai Bureau Dec 16, 2008 6:57 AM
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