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![Channel [V] launches its second fiction show?blur=25](https://exchange4media.gumlet.com/news-photo/fs_40784.jpg)
Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!
exchange4media Mumbai Bureau Jan 21, 2011 5:32 PM
Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.
exchange4media Mumbai Bureau Jan 21, 2011 4:20 PM
STAR CJ Alive India’s premium home shopping destination shakes up the home shopping domain once again as it brings alive its mantra of transforming lifestyles with the launch of an all-new lifestyle transforming program ‘Good Shopping India’ catering exclusively to family-based audiences.
exchange4media Mumbai Bureau Jan 19, 2011 6:00 PM
airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.
exchange4media Mumbai Bureau Jan 19, 2011 7:54 AM
Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…
exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM
PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.
exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM
Reliance Broadcast Network Ltd has confirmed their proposed acquisition of Imagine Showbiz, Turner’s Hindi music channel, through a buy-out from Cinestar Advertising.
exchange4media Mumbai Bureau Jan 13, 2011 9:13 AM
Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.
exchange4media Mumbai Bureau Jan 12, 2011 8:16 AM
Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.
exchange4media Mumbai Bureau Jan 11, 2011 7:54 AM
Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.
exchange4media Mumbai Bureau Jan 10, 2011 3:00 PM
Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.
exchange4media Mumbai Bureau Jan 7, 2011 7:50 AM
Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.
exchange4media Mumbai Bureau Dec 31, 2010 7:56 AM
Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.
exchange4media Mumbai Bureau Dec 27, 2010 6:38 AM
Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.
exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM
Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.
exchange4media Mumbai Bureau Dec 21, 2010 7:32 AM
The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the month of September 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which five ads were withdrawn while five ads were not upheld by the CCC.
exchange4media Mumbai Bureau Dec 21, 2010 7:31 AM
With its promise to move beyond music and television, the magazine is yet another extension to brand MTV and is the first ever print publication launched by MTV India. Launched in November 2010, Noise Factory is priced at Rs. 75 and is available via subscriptions across 23 cities in India or at select locations and bookstores like Odyssey and Landmark, as well as across local distribution networks in Mumbai, Delhi, Bangalore and Kolkata amongst others.
exchange4media Mumbai Bureau Dec 18, 2010 7:41 AM
Following a multi-agency pitch, Baskin Robbins, the ice cream brand has appointed Euro RSCG India to handle its creative business. The business will be serviced out of Euro RSCG Mumbai branch office. The other agencies that had participated in the pitch included the incumbent agency- Thought Blurb and Rediffusion Y&R.
exchange4media Mumbai Bureau Dec 16, 2010 7:29 AM
In keeping with its strategy of integration, Creativeland Asia has brought on board Satya Shetty to lead and fortify its digital capabilities. Shetty comes from Lowe LIntas (Linteractive). He has over 10 years of experience in brand communication, software management and digital media.
exchange4media Mumbai Bureau Dec 16, 2010 7:27 AM
Tata Motors has roped in Percept Out of Home to carry out its three-month long visibility campaign for brands Tata Indigo and Tata Indica. The campaign, which kickstarted on September 8, 2010 across the four metros of Hyderabad, Kolkata, Delhi and Ahmedabad, will culminate on December 23, 2010.
exchange4media Mumbai Bureau Dec 11, 2010 7:00 AM
Following a multi-agency pitch, Publicis Capital has bagged the creative mandate for online travel portal - Cleartrip.com. OMD India is the media agency on the business. According to industry sources, the ad spend on the business is estimated to be in the region of Rs 20 crore.
exchange4media Mumbai Bureau Dec 11, 2010 6:56 AM
In its 15th year, Effies has increased the number of categories from seven last year to 15 this year. An interesting category added from this year onwards is David v/s Goliath. DraftFCBUlka has won the Gold in this category, while Bates 141 has won the Silver and the Bronze went to Lowe Lintas.
exchange4media Mumbai Bureau Dec 8, 2010 7:57 AM
Ogilvy India, Lowe Lintas, DraftFCB Ulka and Mudra are among the top winners at the Effie Awards 2010, held in Mumbai on December 7. Piyush Pandey, Joseph George, MG Parameswaran, and Madhukar Kamath share with exchange4media their reactions to the wins…
exchange4media Mumbai Bureau Dec 8, 2010 7:55 AM
It was celebration of excellence in effective advertising at the Effie Awards 2010, held in Mumbai on December 7. Ogilvy India emerged the clear winner, bagging 14 metals, totaling a tally of 145 points. Lowe Lintas and Mudra followed with total tallies of 90 and 75 points, respectively. DraftFCB Ulka took home the Grand Effie for its work on Tata Docomo.
exchange4media Mumbai Bureau Dec 8, 2010 7:47 AM
HDFC Standard Life, on its 10th anniversary year, has unveiled a new brand identity to create more relevance and connect with today’s youth. The private life insurance company has rebranded itself as HDFC Life. The new identity shares higher synergies with the parent company HDFC Ltd.
exchange4media Mumbai Bureau Nov 24, 2010 7:05 AM
The recent introduction of ASCI’s guidelines for the education sector seems to have made an impact among the masses as the number of complaints against education institutions’ ads have gone up. Of the total 12 complaints upheld by ASCI in July and August, six were against ads of educational institutes and the rest were from FMCG, travel, realty and appliances companies.
exchange4media Mumbai Bureau Nov 24, 2010 7:00 AM
Media Contacts, the digital arm of Havas Media, has reorganised and beefed up its operations in South Asia. Arnab Mitra, currently Director of Media Contacts India, has been promoted to Regional Director for South Asia, while Ravi Kabra has been made Director of New Business for South and South-East Asia.
exchange4media Mumbai Bureau Nov 20, 2010 7:26 AM
Greenpeace, the global organisation that aims to protect and conserve the environment, has appointed Maxus India as its media AOR on its business in India. The business will be handled out of Delhi. Greenpeace has already initiated the 10-10-10 project with Maxus as its agency.
exchange4media Mumbai Bureau Nov 13, 2010 7:32 AM
At an event held in Mumbai on November 11, 2010, Lynn de Souza, Chairman, Women’s Leadership Network (WLN) India, and Chairman and CEO, Lintas Media Group, announced the launch of ‘Equal & Opposite’, a WLN India initiative that aims to improve gender balance at leadership levels in IPG companies.
exchange4media Mumbai Bureau Nov 13, 2010 7:26 AM
Primesite, a strategic business unit of Mudra Max, recently came up with some innovative promotion for ‘Reezig’ shoes from Reebok. The outdoor executions involved projecting the iconic ‘geometric zig zag shape’ of Reezig in an eye-catching manner.
exchange4media Mumbai Bureau Nov 11, 2010 7:40 AM
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