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Femina has launched a new title, ‘What to Wear’, targeted at the 25-plus Sec A metro style-conscious woman. Priced at Rs 30, ‘What to Wear’ is currently being given complimentary with Femina in metro markets including Mumbai, Delhi and Bangalore.
exchange4media Mumbai Bureau Nov 19, 2008 7:02 AM
Vaishnavi Corporate Communications has been assigned the media relations and corporate communications mandate for Emerging Media and Team Rajasthan Royals. Vaishnavi will commence work with immediate effect and continue till the end of the second season of Indian Premier League in June 2009.
exchange4media Mumbai Bureau Nov 19, 2008 6:32 AM
Dentsu Creative Impact, the creative agency from Dentsu Group, has been assigned the creative mandate for two brands of ICICI Securities’ retail division – ICICIdirect.com and ICICIdirect. The account moves from Pickle and is estimated to be around Rs 20 crore.
exchange4media Mumbai Bureau Nov 18, 2008 5:38 AM
In a bid to cut down on its projected losses, UTV has steeply cut down on its investments in its broadcasting arm. After taking a sharp view over the last 60 days, UTV is “rationalising costs”. It has decided to cut down investments by over Rs 200 crore and would be saving on Capex, carriage fees and overhead costs. The media major has also decided to phase out its Delhi operations of broadcasting and operate all four channels from Mumbai.
exchange4media Mumbai Bureau Nov 18, 2008 5:36 AM
Dentsu Creative Impact, the creative agency from Dentsu Group
exchange4media Mumbai Bureau Nov 17, 2008 5:42 PM
Even as the entire country got together to celebrate Children’s Day on November 14, FM stations across the country, too, came up with special shows and initiatives for the little ones. A look at the radio fare on this Children’s Day.
exchange4media Mumbai Bureau Nov 15, 2008 6:35 AM
The Nielsen Company and WPP have inked a pact to swap certain assets. Nielsen will now own 100 per cent of AGBNielsen Media Research, an international television audience media measurement business, by acquiring the 50 per cent currently held by WPP. In return, Nielsen will transfer its SRDS and PERQ/HCI; and its 11 per cent share in IBOPE PDM, IBOPE LA and IMI.Com, which are part of Latin American multinational firm IBOPE Group, to WPP.
exchange4media Mumbai Bureau Nov 15, 2008 6:02 AM
For the first time, Radio Netherlands Worldwide (RNW) and All India Radio (AIR) have joined hands for radio coverage of the Amsterdam India Festival, being held in Amsterdam from November 12 to 30. The Dutch-Indian cultural event will be aired nationwide in India and worldwide by RNW.
exchange4media Mumbai Bureau Nov 14, 2008 5:23 AM
The International Newsmedia Marketing Association (INMA) will hold its 2nd Annual South Asia Conference on November 13-14 in Mumbai. The theme this year is ‘Building Value in the Newspaper Enterprise’. impact, the weekly magazine on advertising, and marketing magazine Pitch, both from the exchange4media Group, are media partners for this event.
exchange4media Mumbai Bureau Nov 12, 2008 6:47 AM
It is that time of the year again, and the process to determine who would be the ‘impact Person of the Year 2008’ is on in full swing. ‘impact’, India’s leading media, advertising and marketing weekly from the exchange4media Group, has engaged AC Nielsen as research partner for the Award.
exchange4media Mumbai Bureau Nov 12, 2008 5:45 AM
Dharma Productions has lined up quite a fare with at least three in-movie brand placements for its forthcoming Abhishek-John-Priyanka starrer ‘Dostana’. The movie, which is set to release on November 14, has partnered with brands like Verve, Canon and DHL.
exchange4media Mumbai Bureau Nov 11, 2008 6:29 AM
Though predominantly a study of readership trends in India, the Indian Readership Survey (IRS) has also thrown significant light on the direct-to-home scenario in the country. <b>Suresh Nimbalkar</b>, Vice President, Hansa Research shares with exchange4media the DTH growth story.
exchange4media Mumbai Bureau Nov 11, 2008 6:06 AM
Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently, Posterscope would handle the OOH duties, while Isobar network would provide digital inputs for the business. Industry sources informed that the account size would be in the vicinity of Rs 15 crore.
exchange4media Mumbai Bureau Nov 11, 2008 5:45 AM
Manas Mishra has put in his papers at Mediaedge:cia. He has joined Mudra Connext as Executive Vice President. He will take charge as National Head, overseeing its operations across six cities of India and would be based in Mumbai. Mishra brings in 13 years of experience and would be working with Chandradeep Mitra, President, Mudra Max.
exchange4media Mumbai Bureau Nov 11, 2008 5:44 AM
Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently,
exchange4media Mumbai Bureau Nov 10, 2008 3:34 PM
Manas Mishra has put in his papers at Mediaedge:cia. He has joined Mudra Connext as Executive Vice President.
exchange4media Mumbai Bureau Nov 10, 2008 3:31 PM
Arun Kapoor has put in his papers at Big TV as CEO and President after a short stint. He had joined the company in July 2008 as COO after which he was made CEO of the company. In the mean time, according to an industry source, Mahesh Prasad has been made acting President, Big TV.
exchange4media Mumbai Bureau Nov 10, 2008 5:30 AM
The Indian Readership Survey (IRS) has shown a decline trend across most publications and a severe drop for magazines. The data available with exchange4media show figures of as many as 161 magazine titles. Of these, only 19 titles have shown growth. And of these, 13 publications have shown single digit growth.
exchange4media Mumbai Bureau Nov 10, 2008 5:29 AM
UK’s Haymarket is all set to launch the Indian edition of its gadget magazine, ‘Stuff’. The launch was announced in Mumbai recently. The first issue will hit newsstands in December and will be priced at Rs 100. The distribution of ‘Stuff’ will be through their regular arrangement with IBH.
exchange4media Mumbai Bureau Nov 8, 2008 6:03 AM
Victorinox India, the Indian arm of Swiss company Victorinox, has assigned its integrated marketing duties to PerceptH following a pitch process. Sources close to the development have pegged the account size at around Rs 3 crore. The company represents high quality products inspired by the ingenuity of the original Swiss Army Knife.
exchange4media Mumbai Bureau Nov 5, 2008 5:53 AM
Karl Gomes has been appointed as National Creative Director for the new addition to Rediffusion Y&R’s creative strength – Digital. Gomes comes on board from Arc Worldwide/ Leo Burnett, where he was Executive Creative Director - Digital for over a year.
exchange4media Mumbai Bureau Nov 4, 2008 5:13 AM
Karl Gomes has been appointed as National Creative Director for the new addition to Rediffusion Y&R’s creative strength – Digital.
exchange4media Mumbai Bureau Nov 3, 2008 5:58 PM
After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.
exchange4media Mumbai Bureau Nov 1, 2008 8:11 AM
Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.
exchange4media Mumbai Bureau Nov 1, 2008 7:57 AM
Keeping in mind the festive season, mobile service provider BPL Mobile has launched ‘Mantras@Cafe’, which offers over 80 mantras in eight broad categories for all occasions and needs.
exchange4media Mumbai Bureau Nov 1, 2008 7:55 AM
Star Pravah, the new Marathi general entertainment channel from Star India, is all set to go on air on November 24. Along with its driver show ‘Raja Shivchatrapati’, Star Pravah has lined up eight original shows in its prime time band throughout the week.
exchange4media Mumbai Bureau Nov 1, 2008 7:40 AM
India is among six other countries that are likely to face an outage in the next three years, says a transmission trouble report by CASBAA. The report also showcases the threat to television services posed by the deployment of broadband wireless access services in the radio frequency band used for the wholesale distribution of satellite TV signals in Asia.
exchange4media Mumbai Bureau Oct 31, 2008 7:59 AM
Small to Medium Enterprises (SMEs) in India are confident that their businesses will grow over the coming year, even though they are beginning to feel the impact of a slowing economy. This is based on a study undertaken by B2B insight specialist, Kadence Research India, to identify how the recent economic slowdown has impacted this business sector.
exchange4media Mumbai Bureau Oct 30, 2008 8:00 AM
Star Plus has undertaken various new initiatives to distance itself from the threat that newcomer Colors has been posing. Some of the initiatives have paid off and the channel has maintained a 95-point difference in the overall GRPs between itself and the No. 2 player in the latest TAM week. Sources inform that Star Plus is eyeing to grow its GRPs to 350 plus.
exchange4media Mumbai Bureau Oct 30, 2008 7:55 AM
Digital agency Webchutney has appointed Vibha Gosher as Vice President for Mumbai operations. Gosher was previously with Yahoo! India, where she was National Sales Producer.
exchange4media Mumbai Bureau Oct 29, 2008 8:05 AM
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