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After dividing its media biz between OMD and MEC, Reliance Communications has now moved its wireless business to Grey Worldwide. The account comprises all offerings of Reliance Communications, including the 3G launch.
exchange4media Mumbai Bureau Aug 9, 2010 8:52 AM
Monica Nayyar Patnaik has been elevated to the position of Joint Managing Director at Eastern Media Ltd, which owns Radio Choklate. The media house has also promoted Malaya Mishra as CEO of its non-print division, which includes radio.
exchange4media Mumbai Bureau Aug 7, 2010 8:34 AM
Maxus has brought in V Narayanan as General Manager to share the responsibilities along with Mausumi Kar at the agency’s Delhi office. He will report to Ajit Varghese, MD, Maxus India. Narayanan comes with over 15 years’ experience and with a strategic bent of mind.
exchange4media Mumbai Bureau Aug 6, 2010 8:47 AM
Katha Group has won the ad rights for Punjab Roadways, which includes a fleet of 1,044 buses. The Group has won the ad rights for three years following a closely fought tender in which leading companies like Jagson Publicity, Prithvi Ads and Big Street had also taken part.
exchange4media Mumbai Bureau Jul 31, 2010 11:52 AM
Starcom Worldwide has been assigned the media mandate for Radio One. The agency network will manage Radio One’s media strategy and investment across all locations that the radio channel is present in. In addition, it will provide strategic advice as well as business solutions to the relevant businesses.
exchange4media Mumbai Bureau Jul 28, 2010 8:45 AM
LiveMedia has announced a strategic alliance with Barista Coffee Company Ltd, wherein, 200 Barista Lavazza outlets across India will have LiveMedia screens on their premises.
exchange4media Mumbai Bureau Jul 27, 2010 8:44 AM
The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) upheld consumer complaints against three TV commercials and barred one of them from being aired on TV, while instructing modifications in the other two. The three TVCs in question are of Aswini Homeo Arnica Hair Oil, Bajaj Allianz Shield Plus and Good Knight aerosol.
exchange4media Mumbai Bureau Jul 24, 2010 9:01 AM
Radio One is going public in Delhi from July. Radio One has launched its ‘Play Your Music Day’ initiative, wherein a total of 1,000 listeners would be chosen across seven cities month on month, starting with Delhi, to come to the stations and play their favourite songs. This is the first time that an FM station has opened its doors to the music loving public to take control of the airwaves.
exchange4media Mumbai Bureau Jul 23, 2010 9:35 AM
Primesite, the out-of-home solutions unit of Mudra Max, has recently roped in Monisha Mitra as General Manager. Prior to this appointment, she was with GroupM’s Kinetic as Head of Strategy & Planning.
exchange4media Mumbai Bureau Jul 22, 2010 9:43 AM
Xpanse Asia, the small town and rural marketing unit of Starcom MediaVest Group, has announced the appointment of Sheetal Dasgupta as Business Director. She will be based in Mumbai and report to Sandip Bansal, Country Head, Xpanse Asia.
exchange4media Mumbai Bureau Jul 22, 2010 9:41 AM
My FM has come up with an initiative to make its listeners fulfil their obsession for money by giving them an opportunity to literally get richer every hour. To break the monotonous routine, the FM station has brought a quick money making activity, called ‘Paiso ki Baarish’. The week-long activation began on July 19 and will cover seven cities – Indore, Bhopal, Raipur, Jaipur, Ahmedabad, Chandigarh and Nagpur.
exchange4media Mumbai Bureau Jul 22, 2010 9:38 AM
Dish TV India Limited has appointed R.C. Venkateish as the CEO of the company. As earlier reported by exchange4media in July, Venkateish had quit ESPN as Managing Director, India and South Asia for ESPN Star Sports and was responsible for business operations in these regions.
exchange4media Mumbai Bureau Jul 20, 2010 9:00 AM
RK Swamy BBDO has been assigned the creative duties of Valvoline Engine Oils. RK Swamy BBDO competed against agencies such as Draft FCB Ulka and Capital Advertising to win this medium-sized business. The agency will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company.
exchange4media Mumbai Bureau Jul 20, 2010 8:55 AM
Law & Kenneth Chennai has been assigned the creative mandate for Renault India. The win comes on the back of a multi-agency pitch that saw Saatchi & Saatchi and Publicis Ambience also in the fray in the final round. According to industry sources, the business is pegged at Rs 50 crore. Meanwhile, the media business is currently under review and a decision on a media agency is expected soon.
exchange4media Mumbai Bureau Jul 19, 2010 9:57 AM
Fever FM has strengthened its core leadership team under the direction of Business Head S Keerthivasan. Neeraj Chaturvedi, Gaurav Sharma, Puja Sharma, Anas Wajid, Trupti Vasudev, Vinay Manek and Darius Sunnawala take on new roles. The new additions to the team are Kiran Murthi and Karthi Narayanan.
exchange4media Mumbai Bureau Jul 17, 2010 8:40 AM
In the wake of a multi-agency pitch, TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India, promoted by Kishore Chhabria. Company sources have informed that the business is pegged in the vicinity of Rs 35 crore.
exchange4media Mumbai Bureau Jul 16, 2010 8:43 AM
German luxury car manufacturer Audi has appointed Creativeland Asia as its creative agency for India. The win comes on the back of a multi-agency pitch, wherein Creativeland Asia has won the mandate for Audi India, including the Audi A8 launch. In addition to this, Creativeland Asia has also been awarded the digital business for Audi. The account size is pegged at Rs 20 crore.
exchange4media Mumbai Bureau Jul 16, 2010 8:41 AM
In the wake of a multi-agency pitch, TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India, promoted by Kishore Chhabria. Sources informed that the business is pegged in the vicinity of Rs 15 crore.
exchange4media Mumbai Bureau Jul 15, 2010 11:15 AM
Times OOH’s Hemanth Shah is joining Lintas Media Group (LMG) as President, Out-of-Home Initiatives. His mandate would include the agency’s expansion into various out-of-home consumer spaces, including retail, events, transport, sports and outdoor. Shah will work closely with Aaren Initiative, LMG and Karishma Initiative leadership, and would report to Lintas Media Group Chairman & CEO Lynn de Souza. Shah is expected to assume office this week.
exchange4media Mumbai Bureau Jul 14, 2010 8:10 AM
On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.
exchange4media Mumbai Bureau Jul 13, 2010 8:35 AM
What began as an initiative for the Dainik Bhaskar Group’s internal reference has converted into a data source that the Group is sharing with media planners and buyers. The intention is to make this data source – ‘DB Assist’ – a reference source for information on market, media and economic variables. Based on an all-India database, DB Assist provides indicative level information from across markets and publications, based on sources such as IRS, Indiastat.com, Indicus Analytics, Hansa Research and others.
exchange4media Mumbai Bureau Jul 8, 2010 8:40 AM
BIG Street, the OOH arm of Reliance Broadcast Network Ltd has recently announced two acquisitions. The first acquisition is that of the high potential Delhi Tourism and Transportation Development Corporation (DTTDC), and second is the Street Furniture Makeover project for a period of 22 years.
exchange4media Mumbai Bureau Jul 3, 2010 9:04 AM
Good Relations India has bagged the communications duties for Baskin Robbins. Good Relations will be responsible for the ice cream brand’s media visibility and communication initiatives across India.
exchange4media Mumbai Bureau Jul 3, 2010 9:02 AM
Primesite, Mudra MAX’s out-of-home solutions unit, has come up with an engaging creative in the outdoor space for its client Garnier. The task in hand was to execute an impactful creative idea that simultaneously brought alive the launch of the Garnier Mineral Deodorant range for men. ‘Now life… no sweat’ is the main idea conveyed through the OOH campaign.
exchange4media Mumbai Bureau Jul 2, 2010 9:49 AM
Gayatri Yadav, Marketing Director, General Mills, has put in her papers. According to industry sources, Yadav had quit the organisation a month ago. Her next destination is not known.
exchange4media Mumbai Bureau Jul 2, 2010 9:47 AM
Triton Communications (Ahmedabad) has won the creative duties of AB Jewels. The incumbent agency was Ochre Revival. Sources estimate the size of the business to be Rs 5 crore.
exchange4media Mumbai Bureau Jun 29, 2010 9:23 AM
Percept/H has been roped in to handle the creative duties of the Shingar Group. The company has been in the cosmetics business for the last 50 years. The Shingar product portfolio contains the popular kumkum, sindoor and kajal brand Shingar, and cosmetics brand Tips & Toes. Percept/H had presented the strategy to re-establish the brand in the market.
exchange4media Mumbai Bureau Jun 29, 2010 9:22 AM
Solutions | Digitas, the marketing services company in India and South-East Asia, has promoted Swati R to Vice President, CRM (Customer Relationship Management). In this new role, Swati will lead all initiatives in the field of CRM and Analytics and will be the driving force behind the success of the ROCK (Return On Customer Knowledge) team.
exchange4media Mumbai Bureau Jun 26, 2010 1:09 PM
Big Street, the OOH arm of Reliance Broadcast Network, has announced its latest win – the 483-strong bus network of the Chandigarh Transport Undertaking. This includes 60 low floor intra-city JNNURM (Jawaharlal Nehru National Urban Renewal Mission) buses and 40 AC buses.
exchange4media Mumbai Bureau Jun 25, 2010 9:07 AM
MPG/Media Contacts organised a Round Table in Mumbai on Friday that saw marketers, media owners and publishers joining the agency’s top management for a lively discussion on a wide range of subjects ranging from paid and earned media to the fallacy of last click and low investments in digital.
exchange4media Mumbai Bureau Jun 21, 2010 8:57 AM
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