Date-wise News

HPCL plans to increase the number of ‘Club HP’ brand outlets to around 2,000 from the present 1,600 by the end of the current financial year. The company also plans to increase the number of new look visual outlets in the country from 200 to around 500 in the next five months.

exchange4media Staff Jan 11, 2005 7:12 AM

Last year, after the three-year association with Tata ended, there was a possibility of Chennai losing out on hosting South-Asia's only ATP tournament as there wasn't a title sponsor. That didn't happen. The State government stepped in and, along with a consortium of sponsors, ensured that the event stayed with the city in its new avatar as the Chennai Open.

exchange4media Staff Jan 11, 2005 7:10 AM

The Foods Division of Godrej Industries has launched pure ghee under the brand name Kitchen’s Pride. The launch of Kitchen’s Pride marks GIL Foods Division’s foray into the ghee segment and extends its vast brand portfolio in the cooking medium category.

exchange4media Staff Jan 11, 2005 7:09 AM

Shiv Reddy, CEO, Corporate Voice | Weber Shandwick, says PR and advertising have always been complementary. What PR can deliver, advertising cannot, and vice versa. PR is a good precursor to advertising because it fills the environment, creates a mind space and therefore facilitates the penetration of advertising, he holds.

exchange4media Staff Jan 11, 2005 7:08 AM

Mr M. Vasant Kumar who spearheaded the marketing and sales of Madura Garments has quit. He is moving to Dubai-based Landmark Group, which owns the Indian retail chain, LifeStyle.

exchange4media Staff Jan 11, 2005 7:06 AM

Zoom has lined up lots of goodies for viewers. Channel officials share that after a close look on what has worked for them and what failed, the channel is ready with more on the content and marketing front to ensure a better performance.

exchange4media Staff Jan 11, 2005 7:04 AM

Every news channel has at least one, if not more, crime show, daily or weekly. The channels claim that these shows garner good viewership numbers. But with so many of them, is there an overdose of crime?

exchange4media Staff Jan 11, 2005 7:03 AM

The new DAVP panel for the rate structure will be addressing the concerns of all medium and small newspapers, informed Director General, DAVP, Swagat Ghosh at the INS seminar. Ghosh refused to accept that the Government body was unfair to small and medium newspapers in distributing social message advertisements.

exchange4media Staff Jan 11, 2005 7:02 AM

Pradeep Saxena, who was DGM, Marketing, Hero Honda, has quit and joined Hyundai as General Manager, Marketing. He will head overall marketing operations at the Korean automobile major. Saxena was with Hero Honda for the last 10 years.

exchange4media Staff Jan 11, 2005 7:01 AM

Emami’s new ayurvedic kitty (which includes laxatives, digestive drops, memory pills etc) has been bagged by rmg david. The move was confirmed by Aditya V Agarwal, Director, Emami. As for the size of the business acquired by rmg david, Agarwal pegs it at an approximate figure of Rs. 10 crore. The commercials for the ayurvedic range would break towards March 2005.

exchange4media Staff Jan 11, 2005 6:59 AM

The print media is alive and kicking. And the electronic and web media seems hardly a threat to the print media – this was the overall consensus at a seminar on small and medium newspapers organised by the Indian Newspaper Society (INS) on Monday. The daylong deliberations highlighted the survival concerns of small and medium-size newspapers, and experts pointed out that newsroom and production technology could come to their aid.

exchange4media Staff Jan 11, 2005 6:58 AM

We’ve achieved a position where we can safely claim that ABP sets the agenda for Bengal. And, in the entire mission, our stronghold has been the editorial wing. Leave apart the bulk of the Bengali-speaking community for whom the daily is a part and parcel of everyday life, even the ones who are strongly against us cannot afford to put down the paper for a single day.

exchange4media Staff Jan 11, 2005 12:00 AM