Date-wise News

Being the largest selling glucose biscuit brand has not made Parle complacent. The Mumbai-based low-profile biscuits major believes there is still scope in the category, and that it's time it built more `social' equity for its largest selling brand, Parle G.

exchange4media Staff Oct 21, 2004 8:24 AM

Keeping up the leadership position in the desktop market, Hewlett-Packard today launched the wide-screen digital entertainment series notebooks – the Compaq Presario V 2000 range. After grabbing a share of 36 per cent in the laptop market, the firm is now targeting a share of 70 per cent in this segment.

exchange4media Staff Oct 21, 2004 8:22 AM

RBS Home Appliances has launched six products from the Siemens stable in the category of refrigerators and freezers. The new 270-Litre Direct Cool marks Siemens’ entry to the mass market.

exchange4media Staff Oct 21, 2004 8:21 AM

World’s largest independent public relations firm Edelman has inked an equal-partnership joint venture with the India-based corporate reputation management group R&P Management Communications. Roger CB Pereira, Founder & CEO of R&PMC, would be leading the JV.

exchange4media Staff Oct 21, 2004 8:20 AM

The Information and Broadcasting Ministry is planning to appoint an investment banker or a financial advisor to oversee the second phase of FM radio privatisation.

exchange4media Staff Oct 21, 2004 8:19 AM

The Effie Awards is the symbol of effective advertising and a tribute to the client–agency partnership that it strives to create. By associating itself with the Effie Awards for the third time in a row, Yahoo! India completes a hat trick of sorts.

exchange4media Staff Oct 21, 2004 8:18 AM

Fountainhead Bangalore has added another account to its kitty. This time, it is from the real estate sector – that of the Kolkata-based Shrachi Developers. Ashok Nath, Branch Head, Fountainhead, Bangalore, confirms the developm

exchange4media Staff Oct 21, 2004 8:17 AM

STAR kick-started StarOne with a preview of its programmme promos in Delhi today. STAR will launch StarOne as a new Hindi Entertainment Channel on November 1. The new channel is targeted at the urban and the upwardly mobile audience or the ‘Dil Chahta Hai’ generation. The goal is to hook the 25-35-year age group who would rather go to a pub or a cinema hall than watch television at home.

exchange4media Staff Oct 21, 2004 8:16 AM

Zee Cinema did it quite some time back but the festive season seems to mean more channels donning the new look. First, Sahara Manoranjan did it and now, come October 24 and Sony Entertainment Television and Max too are attempting to present viewers with a new look.

exchange4media Staff Oct 21, 2004 8:15 AM

The creative side of the Rs 50-crore UB Group’s Spirits Division account is up for grabs. While all three of the incumbent agencies – Mudra, JWT and Rediffusion DY&R -- will be a part of the pitching process, a number of other agencies have also been invited.

exchange4media Staff Oct 21, 2004 8:14 AM