Date-wise News
To woo new customers, Indian auto majors are now stepping on the gas with renewed marketing plans. In an effort to rejuvenate its brands in the sports utility vehicle (SUV) segment in India, auto majors Tata Motors, Mahindra & Mahindra and Ford India are drawing up fresh plans.
exchange4media Staff Nov 29, 2004 8:04 AM
Ruling in favour of Subhash Chandra-promoted ASC Enterprises, the Delhi high court has dismissed a petition filed by Twentieth Century Fox Film Corporation over use of the mark ‘FX’. ASC had launched its first direct-to-home (DTH) broadcasting platform last year. Its bouquet includes channels from the Zee stable, Smile TV, Trendz, and ‘FX’, among others.
exchange4media Staff Nov 29, 2004 8:03 AM
E-City Entertainment (India) – promoters of the multiplex chain ‘Fun Republic’ have forayed into the distribution of International films in India through its extended arm, ‘Xenon Films’. It will be officially launched in December 2004. The first movie to be brought to India is Oliver Stone’s $160-million dollar magnum opus ‘Alexander’.
exchange4media Staff Nov 29, 2004 8:03 AM
A new advertising campaign featuring cricketer Virender Sehwag is soon to hit the tube endorsing Dabur Laldantmanjan. Little children will accompany him in the campaign, communicating message – ‘pride in natural masbooti’.
exchange4media Staff Nov 29, 2004 8:02 AM
STAR News has launched its new show <i>‘Insaaf Ka Tarazu’</i> at 10:30 am on November 28. This is not another <i>‘Aap Ki Adalat’</i>, and it examines some of India’s landmark legal cases from both the plaintiff and defendant’s perspective, claims STAR News.
exchange4media Staff Nov 29, 2004 8:01 AM
![STAR India to launch Samsung [V] Super Singer on five channels?blur=25](https://exchange4media.gumlet.com/news-photo/fs_14209.jpg)
The much talked about Samsung [V] Super Singer is all set to make its foray into television on December 2. The one-hour show is placed in the Thursday, 9.00 pm slot. STAR India sure is going all the way to ensure that the programme is showcased well and in the course has decided to launch it on five of the network’s channels –One, Gold, Utsav, Plus and Channel [V].
exchange4media Staff Nov 29, 2004 7:59 AM
TAM Media Research has launched the first-ever Radio Advertising Monitoring Service – Radio AdEx. The first study takes a look into key revenue sources for the radio vis-à-vis television and print. The study claims the potency of radio as a strong medium, where local advertisers account for nearly 75 per cent of total advertising on radio.
exchange4media Staff Nov 29, 2004 7:58 AM
“With the availability of data, media has grown to the level where the games are all about accountable media investments. Data analytics have grown and specialists have emerged,” stated Ashutosh Srivastava, CEO, GroupM (India & South Asia) when he introduced the discussion on Data Analytics at the ATG Conclave.
exchange4media Staff Nov 29, 2004 7:57 AM
Sony Entertainment Television’s ‘Indian Idol’ is not only giving the channel a consistent four-plus to five-plus TVR, it has also managed an impressive audience response in terms of voting for the show. While in the first round (episode November 18), the show managed 4.20 lac votes, the second round (November 24) has given the channel over 11 lac votes.
exchange4media Staff Nov 29, 2004 7:56 AM
Kerala-based television channel Asianet will now be available in South Africa, Botswana, Zambia, Zimbabwe, Mozambique and Malawi. The South Africa operations are through a franchise operation and the channel, which is free-to-air now, will turn into a paid channel by mid-December.
exchange4media Staff Nov 29, 2004 7:55 AM
Competition in the Gujarat market implies that Audit Bureau of Circulation figures will not be available for regional bigwigs like Gujarat Samachar, Sandesh and Divya Bhaskar for a while; courtesy – schemes executed by each player that defies the trade terms and conditions of ABC. However, realising the need for audited figures, Divya Bhaskar commissioned Ernst &Young to conduct a survey and the results give the publication a circulation of 11.31 lac copies in the Gujarat market.
exchange4media Staff Nov 29, 2004 7:54 AM
Rediffusion is counted amongst the top five agencies in the country today, but it needs to be counted amongst the big three, says Preet Bedi, President, Rediffusion DY&R. the agency is ranked as the fourth leading ad agency in India today. Set on a consolidation mode, Rediff is looking at a radical experimentation that would yield the desired results.
exchange4media Staff Nov 29, 2004 7:53 AM
Actually, most often the agenda of the client requires us to be ‘spin doctors’! PR professionals are communicators and they can be called by various names. The point is to meet the client’s requirements, to ensure that the client gets his objectives. If that requires us to be ‘spin doctors’, then so be it.
exchange4media Staff Nov 29, 2004 12:00 AM
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