Out Of Home News
“Print and TV are much more expensive mediums than outdoors. Another advantage that OOH enjoys is the higher brand recall. It is also a more cost-effective media in today’s scenario.”
“Outdoor advertising is growing and will continue to grow over the next few years. But given a more concerted effort from everybody in the industry, the medium can really come into its own.”
Day Two of the OAC 2005 saw industry experts giving their views on various facets of outdoor such as creativity, consolidation, regulation, client expectations and insight for planning. It also gave an opportunity to take a leaf out of UK’s success story explaining its status of the ‘Best Out of home’ market in the world.
At the first-ever award function to recognise outstanding work in Outdoor at the OAC 2005, rmg david stole the show. Ogilvy Activation also bagged quite a few awards with its fine creatives. rmg david bagged four golds, three silvers and two merit awards. Ogilvy Activation bagged four silvers and four merit awards.
The Outdoor Advertising Convention (OAC) 2005 kicked off in Mumbai yesterday. It proved to be a good platform to discuss issues pertaining to outdoor as an advertising medium. Harish Bijoor, CEO, Harish Bijoor Consults, said that the advertising industry has evolved, progressing from mainly using indoor advertising to shifting its attention to outdoor as a medium.
It matches the Times Square kind of fascination for outdoor advertisers just because it falls within the vision of teeming millions that venture that way. Patel Bridge on busy Marine Drive is the most expensive outdoor location in the country, mopping up Rs 21 lakh a month. This site is so much in demand that it is usually not let out for more than ten days at a stretch.
SpiceJet, the latest entrant in the no-frills aviation space is banking heavily on outdoor campaigns to promote its brand. The airline is looking at all the strategic locations where it will initially operate for the publicity.
The West Bengal State AIDS Prevention and Control Society has unveiled an outdoor campaign with ‘Buladi’ as the central character developed by O&M Kolkata to reach out extensively to the people of the state, and make them aware of this deadly disease.
Vasant Jante, Publisher, Outdoor Today, says a lot of brands today are going that extra mile to break through the clutter by adopting non-conventional options. A significant trend has been the introduction of electronic media like LED or Magink.
Laqshya Media, a Mumbai-based independent outdoor media player, has embarked on a restructuring exercise. The eight-year-old outdoor media agency with billings of over Rs.45 crore in 2004-'05 plans to create specialised divisions for Media Planning and Buying, its media ownership business, events and promotions, and retail solutions.
“Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. And it is continuously evolving. Today it is laser shows; tomorrow it will be something else. In the last 4-5 years, we have witnessed a steady growth in outdoor spends by clients across categories.”
With the aim to increase awareness and preference for cotton products, Cotton Gold Alliance has launched its summer advertising campaign, 'New Face of Cotton,' across India with a series of striking outdoor ads.
Outdoor advertising is a constantly evolving medium of communication. In fact, the entire concept has changed in recent times to Out-Of-Home advertising. According to Anuj Kanakia, Spokesperson, StarSight, there has been a wave of growth for the medium, with categories such as telecom, FMCG, retail, channels, print entities all joining the party. Soumitra Bhattacharya, President, MOMS, said, "The industry is growing at around 10 per cent so there is progress."
According to a new legislation propelled by the Maharashtra Electricity Commission, there will be no power for billboards between 6-10 pm in Mumbai.
It's time to recognise excellence in outdoor media. This is the objective behind Outdoor Advertising Awards 2005 to be held in Mumbai on June 11. The awards will recognise the best creative executions across multiple product/service categories. The organisers have called for entries in 14 categories.
The outdoor market in India is currently looking positive. But has the sophistication of road signage reached the same level as in the western frontiers? According to Anuj Kanakia, spokesperson, StarSight, since outdoor is always linked to approvals from government authorities on bringing in a new dimension to it, the age is yet to arrive. Ratnakar Rai of Prime Outdoors, says, "You need huge investment models for the kind of sophistication that's seen in the western markets.
Deccan Chronicle, the Hyderabad-based English daily, has chosen OAP India (Outdoor Advertising Professionals) to handle its outdoor advertising duties in Chennai. While OAP India handled the IPO campaign for the publication, Madison Outdoor Media (MOMS) handled the Chennai launch campaign that followed. The publication launched its Chennai edition on March 28, and Madison continues to handle its creative duties.
The outdoor media in Delhi is back. Between 1997, when hoardings were banned in the city, and now, the billboard prices have shot up by about 500 per cent. And as advertisers vie for space on bus shelters, hoardings, unipoles, and public conveniences, Delhi’s Rs 80-crore outdoor advertising market is set to cross the Rs 150 crore mark by the end of 2005.
Outdoor Today, India's only magazine on outdoor advertising, has announced the launch of an annual convention exclusively for the Outdoor Advertising community in the country. The two-day event will be held in Mumbai on June 10 and 11.
Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
