Date-wise News

Winners of the 23rd annual OAG Airline of the Year Awards were recently announced in a ceremony in London and the Emirates Airline campaign made it the best in the business.

exchange4media Staff May 24, 2005 8:06 AM

The lower tariffs and value added services offered by the cellular companies are luring. But there is a catch. The hidden charges and conditions are written in such a way that subscribers hardly notice. To increase the subscribers base, every cellular service providers are trying to lure people by slashing rental rates for postpaid users.

exchange4media Staff May 24, 2005 8:05 AM

Global automobile majors General Motors, Toyota and Ford are now eyeing the big-volume compact segment for volumes in the one-million-unit plus Indian passenger car market.

exchange4media Staff May 24, 2005 8:04 AM

Ananda Vikatan, the leading Tamil weekly, has scored a stunner. In its recent issue, the publication has embarked on a series on the trail of Tamil film actor Rajinikant on his much-hyped pilgrimage to the Himalayas.

exchange4media Staff May 24, 2005 8:03 AM

Adding spice to TV news, NDTV India is going to have a bulletin with Abhishek Bachchan and Rani Mukherji reading the 8 pm bulletin on May 26 as part of the promotions for their newly released film Bunti aur Babli.

exchange4media Staff May 24, 2005 8:02 AM

Hyundai Motors has launched a new advertisement announcing the Santro Xing with 'active intelligence' technology engine. Asked if the company is going to have a reaction campaign, with just a day to go for the Swift launch from Maruti Udyog's stable, Pradeep Saxena, DGM-Marketing, Hyundai denied this stating, "We don't believe we need to react to the Swift launch."

exchange4media Staff May 24, 2005 8:01 AM

SpiceJet, the latest entrant in the no-frills aviation space is banking heavily on outdoor campaigns to promote its brand. The airline is looking at all the strategic locations where it will initially operate for the publicity.

exchange4media Staff May 24, 2005 8:00 AM

Tathagata Chatterjee, Senior Marketing Manager at Lafarge, has quit to join Rediffusion Kolkata as Client Services Director. Last year the agency took on Shivaji Dasgupta, a longstanding JWT hand with experience of working on the ITC business, and Ruma Dasgupta, a former McCann and Thompson hand.

exchange4media Staff May 24, 2005 7:59 AM

The selected 17 agencies made presentations to a panel of industry experts for a commercial for CNBC Storyboard. The result of the pitch presentations is likely to be announced in a couple of days.

exchange4media Staff May 24, 2005 7:58 AM

Deccan Chronicle Holdings, publisher and owner of Deccan Chronicle, has acquired 67 per cent in Asian Age Holdings, which owns The Asian Age, for Rs 17.10 crore, scaling up its stake to 90 per cent.

exchange4media Staff May 24, 2005 7:58 AM

Grasim Industries has consolidated its entire grey cement business with Starcom. Prior to this, Starcom was handling only UltraTech from the Grasim stable. With this win, Starcom gets Birla Super and Birla Plus also in its supervision. The additional business moves from MX Advertising and the spends are estimated at Rs 10-12 crore. The creative side of the business, however, continues to be with MX Advertising.

exchange4media Staff May 24, 2005 7:56 AM

Initiative, the media arm of Lintas Media Services, has added three new businesses in the last week. The agency has added Classic polo shirts in the Bangalore office and PC Chandra Jewellers in the Kolkata office. Including the media part of the business that comes with the full business win of Indian Institute of Hardware Technology (IIHT), the agency has added a total business of Rs 25 crore in the last month.

exchange4media Staff May 24, 2005 7:55 AM

rmg david has won a bronze, its first Clio ever, in the public service category for its WWF India-'Nests' outdoor campaign at the 46th annual Clio Awards held in Miami, late last night.

exchange4media Staff May 24, 2005 7:54 AM

Tribune, the leading English daily of North India, is preparing to launch its edition from Jalandhar. Tribune's Editor-in Chief H K Dua told exchange4media that the Jalandhar edition will be launched from July1.

exchange4media Staff May 24, 2005 7:53 AM

<p align=justify>With three or four stations and 10 million plus listeners, of course we all sound the same. But with 20 stations, we would be forced to selectively target and that means an English station, a classical station, a talk station, a dance music remix station, a retro station and so on… But the licence fee issue is a brick wall that robs the sector of any chance to show the prolific growth it is capable of.

exchange4media Staff May 24, 2005 12:00 AM