Date-wise News
Laqshya Media, a Mumbai-based independent outdoor media player, has embarked on a restructuring exercise. The eight-year-old outdoor media agency with billings of over Rs.45 crore in 2004-'05 plans to create specialised divisions for Media Planning and Buying, its media ownership business, events and promotions, and retail solutions.
exchange4media Staff May 16, 2005 8:12 AM
Bloomberg has drawn up plans to operate a television news programme agency in India. The proposed television software venture will produce and distribute business and financial news television programmes in English to local television channels.
exchange4media Staff May 16, 2005 8:11 AM
The only other time there was negative growth in this category was in 2004. Bharti Cellular was the top spender in print in the first quarter of 2005. While West zone publications got the maximum advertising, interestingly, most advertisers preferred the main issue of newspapers rather than the supplements.
exchange4media Staff May 16, 2005 8:10 AM
The city supplements of leading Hindi daily Dainik Jagran has been rechristened as "Jagran City"from May 15. The objective behind this is to maintain uniformity across 26 editions of Dainik Jagran.
exchange4media Staff May 16, 2005 8:08 AM
Triton Communications Pvt. Ltd. has been awarded the advertising duties for an upcoming shoe brand, Mochi - The Shoe Shoppe. Triton will handle both, media & creative for the brand.
exchange4media Staff May 16, 2005 8:06 AM
Endemol sure is the one content company that is gaining from the television boom in India. The production house has already two formats on Sony and a recently signed deal with STAR India for 'The Match.' It has now closed deals with STAR for 'Heartbeat' and Sony for 'Fear Factor'.
exchange4media Staff May 16, 2005 8:05 AM
JWT Delhi has acquired new business from two-wheeler major Hero Honda, according to informed sources. The sources aver that this business is for a new bike to be launched by Hero Honda and the account is pegged at more than Rs 15 crore.
exchange4media Staff May 16, 2005 8:04 AM
Siti Cable has acquired the RPG Enterprises firm Indian Cable Net Co Ltd, Kolkata's leading multi-system operator for cable television, after edging out Sun network owned by the Maran brothers of Chennai.
exchange4media Staff May 16, 2005 8:03 AM
Dentsu Communications Delhi, has bagged the advertising account of I-Mate PDA2K and JAM, the Smartphone. Dentsu will handle both the creative and media duties for the I-Mate brand in India. The account is pegged at Rs 4 crore.
exchange4media Staff May 16, 2005 8:02 AM
JWT is going to focus on the ABC of advertising -- Awards, Business and Creativity. Having lost the No. 1 spot to O&M, the long-time heavyweight of Indian advertising has reworked its focus to regain its pre-eminence in creative excellence, like introducing a 'health check' of the brands it works on.
exchange4media Staff May 16, 2005 8:02 AM
The 8.00 pm slot is changing for mass entertainment. With 'Tumhari Disha' slipping a little, 'Dekho Magar Pyaar Se' slipping considerably and 'Kaisa Ye Pyar Hai' doing well, the competitive scene is changing. However, with STAR bringing 'Le Jayenge Le Jayenge' in this slot next month, more changes can be expected.
exchange4media Staff May 16, 2005 8:01 AM
'KBC 2' marketing campaign breaks in style, where all STAR channels will air the property's teaser promo simultaneously at 8.59 pm. The big-ticket property has already tied in AirTel and Nokia as sponsors. Channel officials divulge that other deals will be closed soon.
exchange4media Staff May 16, 2005 8:00 AM
“Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. And it is continuously evolving. Today it is laser shows; tomorrow it will be something else. In the last 4-5 years, we have witnessed a steady growth in outdoor spends by clients across categories.”
exchange4media Staff May 16, 2005 12:00 AM
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