Out Of Home News

Arun Murthy appointed as Vice President Business Development; Tanushri Roy appointed as Business Head Corporate Sales – West; Preeti Bagga appointed as Business Head Corporate Sales – North

exchange4media Staff May 18, 2018 8:49 AM

Ecosys boasts of some robust data and analytics capabilities and provides measurable ROI in the out of home and ambient media space

exchange4media Staff Apr 11, 2018 8:54 AM

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when it comes to ad spends

Ruhail Amin Mar 23, 2018 8:56 AM

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan Mar 23, 2018 8:53 AM

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

exchange4media Staff Mar 22, 2018 8:55 AM

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugram

Anam Khan Mar 14, 2018 8:54 AM

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa Mar 1, 2018 8:53 AM

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Aarti Pahwa Feb 28, 2018 1:49 PM

The brand rolled out an OOH campaign to unveil new offer

Aarti Pahwa Feb 28, 2018 12:51 AM

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa Feb 27, 2018 8:54 AM

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa Feb 26, 2018 10:29 AM

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade

exchange4media Staff Feb 23, 2018 8:55 AM

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveiled a new tag line - Bring Home A Better Tomorrow

exchange4media Staff Feb 23, 2018 8:51 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa Feb 22, 2018 8:52 AM

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

exchange4media Staff Feb 20, 2018 8:54 AM

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Aarti Pahwa Feb 20, 2018 8:53 AM

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa Feb 19, 2018 8:52 AM

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports

Aarti Pahwa Feb 15, 2018 8:52 AM