Out Of Home News

Objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss

exchange4media Staff Sep 24, 2018 4:19 PM

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan Sep 10, 2018 8:59 AM

Arora on the OOH medium, measures companies should take to promote programmatic digital OOH across markets and growth of DOOH in the near future

Dolly Mahayan Sep 7, 2018 8:56 AM

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan Sep 6, 2018 8:56 AM

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff Aug 28, 2018 4:54 PM

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff Aug 20, 2018 8:55 AM

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

exchange4media Staff Aug 17, 2018 8:55 AM

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

They replace Suresh Balakrishna who resigned earlier this month

exchange4media Staff Jul 25, 2018 6:14 PM

Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

exchange4media Staff Jul 23, 2018 5:06 PM

His last day at the agency is July 13. He plans to take a break for a few months now.

Sonam Saini Jul 10, 2018 11:37 AM

Netflix India is believed to be spending approximately Rs 5-6 crores on Out Of Home(OOH) advertising for the web series.

exchange4media Staff Jul 4, 2018 8:57 AM

Rajendra Kumar anticipates that the DOOH market will grow exponentially over the years to come

exchange4media Staff Jul 2, 2018 8:55 AM

Sharma has over 20 years of experience in financial services and business development

exchange4media Staff Jun 30, 2018 8:52 AM

The media firm has acquired four screens-- two at Connaught Place and one each at Khan Market and Palika Kendra-- for a period of three years

Dolly Mahayan Jun 27, 2018 8:50 AM

The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

He has worked with WPP, IPG and Aegis Group and across brands such as Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyoti Labs, Xrbia amongst others

exchange4media Staff May 30, 2018 11:31 AM

OMI undertook the campaign using large format impactful billboards to help create buzz about Titan’s extensive wedding range of products

exchange4media Staff May 23, 2018 2:24 PM