Date-wise News

LML Limited has appointed Vyas Giannetti Creative to handle their corporate identity account. The assignment is for adding value to the LML corporate brand and the account is worth around Rs 10 crore.

exchange4media Staff Jun 15, 2005 6:23 PM

The Ministry of Tourism (MoT) has finalised 15 agencies to take care of its Rs 70-crore advertising responsibilities. The agencies are O&M, Grey Worldwide, Lintas IMAG, Leo Burnett, R K Swamy BBDO, Crayons Advertising, India Tourism Development Corporation - Ashok Creative Division, F.S Advertising, BAG, Square Communication, Vivid India, Pamm Advertising, Opal Advertising, Span Communications and Centum Advertising.

exchange4media Staff Jun 15, 2005 4:29 PM

The big position at DNA might finally see an incumbent. It has made a concrete offer to The Times of India’s Gautam Adhikari to join as Chief Editor. While Adhikari is yet to say yes to the DNA offer, it is reliably learnt that the Jains have made a “serious and matching counter-offer” to retain him.

exchange4media Staff Jun 15, 2005 2:11 PM

FMCG major Dabur India, after the acquisition of Balsara, is looking at growing its share in the Rs 1,900 crore oral care market to 15 per cent in two to three years, besides tapping the US and western European markets in the private label business.

exchange4media Staff Jun 15, 2005 7:32 AM

Companies that have made substantial investment in expanding their product portfolio and distribution dominate the list of top ten fastest growing companies in the fast moving consumer goods (FMCG) industry.

exchange4media Staff Jun 15, 2005 7:32 AM

As India is going through a major retail boom and with over 300 shopping malls coming up over the next three years, retail brands have come together to strengthen the Brand Owners Forum (BOF). It is aimed to make sure that the composition of these malls results in a win-win situation to both the mall developers and the brand owners.

exchange4media Staff Jun 15, 2005 7:30 AM

Freescale Semiconductor, a global leader in automotive, network and wireless semiconductor markets, has appointed Sanjeev Keskar as Country Sales Manager for India. Prior to this, Keskar headed sales operations for AMD.

exchange4media Staff Jun 15, 2005 7:30 AM

Over the last few months many TV channels have integrated brands into their entertainment shows. And, increasingly, they’re moving away from just placing products in programmes to creating the kind of content that advertisers want.

exchange4media Staff Jun 15, 2005 7:29 AM

Ace director Manirathnam will direct ‘Netru Indru Nalai 2005,’ Star Vijay TV’s tenth event this year. The musical event will attempt to take the audiences through the different ages of Tamil cinema. A part of the revenue from the show will go in aid of The Banyan, a Chennai-based NGO.

exchange4media Staff Jun 15, 2005 7:28 AM

Sahara Mutual Fund has announced the launch of ‘Sahara Wealth Plus Fund’ – an open-ended growth scheme based on ‘Variable Fee Structure.’ The occasion also marked the unveiling of a new corporate identity with a new logo that says – Sach Mein Mutual.

exchange4media Staff Jun 15, 2005 7:27 AM

After authoring books and directing films, management guru Arindam Chaudhari is all set to launch a magazine, Business & Economy (B&E). According to him, it will be positioned as the most influential business and economy magazine.

exchange4media Staff Jun 15, 2005 7:26 AM

One of the leading international broadcaster, Zone Vision Networks, has recently signed an agreement with CBNSat (Communiq Broadband Network) to launch its Reality TV channel in Sri Lanka.

exchange4media Staff Jun 15, 2005 7:25 AM

So smoking is not being forbidden on screen after all. I&B ministry has finally written to health ministry, pleading its inability to enforce the proposed tobacco ban in films and on TV on the ground that it is neither feasible nor entirely desirable.

exchange4media Staff Jun 15, 2005 7:24 AM

Rajnath Kamath, Head-Ad Sales, NDTV Media, is moving to TV18 Network as Director-Sales. Based in Delhi, he will report directly to B Saikumar, Vice-President, Sales & Marketing, TV18.

exchange4media Staff Jun 15, 2005 7:23 AM

It has been little over a year since his yoga entrepreneur avatar, and it is time for Muktesh “Micky” Pant to move on. The ex-chief marketing officer of Reebok International is now set to join Yum! Restaurants International, owner of leading restaurant brands like KFC, Pizza Hut, Taco Bell and Long John Silver's. In his new role as worldwide chief marketing officer, Pant will work out of the company's Dallas headquarters.

exchange4media Staff Jun 15, 2005 7:22 AM

Audience Measurement and Analytics (P) Ltd (aMap), the alternate ratings system that gives out yesterday’s ratings today, is finally seeing some developments. Not only has the television measurement agency added four more markets to its survey but has also signed on its first client – Zee Network.

exchange4media Staff Jun 15, 2005 7:18 AM

“Print and TV are much more expensive mediums than outdoors. Another advantage that OOH enjoys is the higher brand recall. It is also a more cost-effective media in today’s scenario.”

exchange4media Staff Jun 15, 2005 12:00 AM

“Outdoor advertising is growing and will continue to grow over the next few years. But given a more concerted effort from everybody in the industry, the medium can really come into its own.”

exchange4media Staff Jun 15, 2005 12:00 AM