Out Of Home News

Titan has consolidated its outdoor media business with two agencies, one of them being the OOH agency from Dentsu Aegis Network

exchange4media Staff Jun 14, 2017 10:28 AM

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Alok Gupta Jun 10, 2017 7:51 AM

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more

Shriranga Sudhakara Jun 5, 2017 8:07 AM

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month

exchange4media Staff May 29, 2017 10:58 AM

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

exchange4media Staff May 16, 2017 7:49 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

exchange4media Staff May 3, 2017 5:33 PM

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Priyanka Mehra Apr 26, 2017 4:06 PM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

exchange4media Staff Mar 29, 2017 7:59 AM

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

exchange4media Staff Mar 27, 2017 8:40 AM

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead

Saif Ahmad Khan Mar 27, 2017 8:35 AM

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

exchange4media Staff Mar 25, 2017 9:53 PM

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

exchange4media Staff Mar 17, 2017 7:59 AM

As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Priyanka Mehra Feb 21, 2017 9:14 AM

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of products

exchange4media Staff Feb 11, 2017 9:03 AM

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Abhinna Shreshtha Jan 12, 2017 8:12 AM