Out Of Home News

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.

exchange4media Staff Jan 10, 2017 4:33 PM

The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project

exchange4media Staff Dec 30, 2016 3:49 PM

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year

Atul Shrivastava Dec 29, 2016 8:04 AM

Colors Gujrati extended the media mandate to Ecosys OOH and just concluded a high decibel media campaign for the flagship soap opera “ Chutta Chedda” in the primary cities of Ahmedabad, Baroda, Surat and Rajkot

exchange4media Staff Dec 17, 2016 8:46 AM

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

exchange4media Staff Dec 2, 2016 11:08 AM

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG

exchange4media Staff Nov 26, 2016 8:39 AM

28 Asian media owners have signed on to the digital platform; OOH advertising in India poised to rise to US$545 million by 2020

exchange4media Staff Nov 7, 2016 8:10 AM

The Pehno apni pehchaan campaign is seen all over Dehli streets at various JCDecaux networks

exchange4media Staff Nov 1, 2016 8:18 AM

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Rashi Bisaria Sep 30, 2016 9:23 AM

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

exchange4media Staff Sep 30, 2016 12:00 AM

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata

Abhinn Shreshtha Sep 19, 2016 8:12 AM

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

exchange4media Staff Sep 5, 2016 8:02 AM

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG

exchange4media Staff Jul 16, 2016 8:18 AM

The agency put up an actual real size 3D model of the car on a hoarding in prime location in Mumbai

exchange4media Staff Jun 11, 2016 7:52 AM

To complement its sales in Mumbai, Dr. Oetker along with brand ambassador Sonali Bendre aims to reach out to consumers with a high decibel OOH campaign

exchange4media Staff May 14, 2016 8:09 AM

Street talk handles more than 60 clients across categories like Automobiles, FMCG, Consumer Durables, ecommerce, Finance, Aviation, Real Estate and Lifestyle

exchange4media Staff May 12, 2016 8:07 AM

The campaign had two phases with the first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car

exchange4media Staff Apr 30, 2016 6:55 AM

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

exchange4media Staff Apr 26, 2016 11:58 AM