Out Of Home News

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

Aarti Pahwa Feb 13, 2018 8:55 AM

To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the world of Jumanji

exchange4media Staff Jan 23, 2018 6:19 PM

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

exchange4media Staff Jan 10, 2018 12:00 AM

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi

exchange4media Staff Jan 8, 2018 8:54 AM

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena Nov 9, 2017 8:57 AM

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standard operating procedures (SOP) for stakeholders of the OOH industry, to bring in some order in business processes

Samarpita Banerjee Nov 3, 2017 8:51 AM

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee Oct 16, 2017 7:33 AM

The campaign highlights the brand’s new bold, chic look

exchange4media Staff Oct 6, 2017 2:48 PM

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

exchange4media Staff Oct 6, 2017 2:39 PM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched M.A.C collection on Myntra

exchange4media Staff Sep 8, 2017 10:48 AM

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

exchange4media Staff Aug 30, 2017 3:15 PM

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

exchange4media Staff Aug 3, 2017 4:52 PM

Times OOH will be seeing a change in hierarchy come September

exchange4media Staff Jul 29, 2017 8:03 AM

With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury

exchange4media Staff Jul 28, 2017 1:28 PM

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

exchange4media Staff Jun 30, 2017 4:08 PM

Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world

exchange4media Staff Jun 30, 2017 4:01 PM

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

exchange4media Staff Jun 30, 2017 1:39 PM

The unit focuses on Events, Activations, Exhibitions and Field Marketing

exchange4media Staff Jun 20, 2017 12:34 PM

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

exchange4media Staff Jun 16, 2017 12:09 PM