Media Radio News
In an era of promotions can the ubiquitous radio be far behind? After the overwhelming success of ‘City Bajao, Bike Le Jao’ contest, Radio City 91FM is back with a bigger prize this time with the ‘City Bajao, Car Le Jao’ contest.
Maharashtra’s favourite deity has come to town, and adding to the joy and devotion associated with Ganesh Utsav are the various marketing exercises planned around the annual festival.
DC Interactive is venturing into the FM segment from October 1 with ‘Radio Biryani’, in a tie-up with AIR Hyderabad. The division has taken up the 5 pm to 7 pm slot on AIR’s FM station. A five-hour slot in a similar arrangement is being planned with an FM station in Dubai, which will go on air from December.
If the reigning queen of Bollywood, Rani Mukherjee, could anchor a news bulletin on a news channel, then can the dimpled princess, Preity Zinta, be far behind? After tying up for exclusive music rights of the Yash Raj banner movie, ‘Salaam Namaste’, in August, Radio Mirchi has roped in Zinta to co-host its breakfast show as an RJ for five days starting September 5.
Radio City is out to tickle the grey cells of advertising professionals via a contents exclusively open to anyone working in advertising, media planning, buying agency as well as brand managers and marketing managers of Delhi.
Red FM is managing to generate more than its share of news of late. After putting its communication partners in place and signing exclusive deals with entities like T-Series, the station is on a complete revamp mode.
Joanna McCrostie, Group Head of Commercial Production at GCap Media Plc, UK, feels that the creative opportunities of the medium have not been fully exploited. Radio can deliver messages in such close proximity to purchase that a consumer could just go out and buy a product. Television can’t get that close, she says.
Bollywood is increasingly exploiting the good old radio to promote its offerings. The latest in the fray is the comedy ‘Ramji Londonwaley’. In a strategic tie-up, Radio Mirchi will be promoting the movie through contests and airing songs from the movie exclusively on the channel.
BBC Tamizhosai, the Tamil Service of BBC World Service, is sharing its programming in support of education with community radio stations in India. As a pilot, Anna FM, India’s first community radio station, has been treated to an eight-part series on nuclear science.
The second round of bidding for FM radio licences due to commence with availability of tender documents by month end, could bring big names to the table. With prospective candidates required to get their act together shortly, fund raising exercises have also got under way at select players.
To ease operations of private FM radio channels, FICCI has suggested removal of anomalies and glitches in the policy for radio broadcasting by private channels. The suggestions include modifications in eligibility criteria, norms for revenue collection, time frame for transfer of shares and co-location of transmission facilities.
The single largest shareholder in a private FM radio company in India will have to own at least 50 per cent of the paid-up equity. The shareholder will also have to be an Indian entity for bringing in foreign equity. This has been incorporated in the bid document, yet to be released, to make sure Indian entities control FM radio companies.
Radio City started off the month of August with an explosive coverage on the Tri-Nation Cricket Tournament being played in Sri Lanka. And now, the FM station has grand plans to make the month more fun and exciting.
After ‘Hum Tum’, and more recently, ‘Mangal Pandey-The Rising’, Radio Mirchi is all set to greet the world with ‘Salaam Namaste’. The station has got the rights to promote the flick for a period of 15 days.
Even as the beleagured Sourav Ganguly is unsure of his immediate future, what with the ICC verdict on his six-match ban still pending, Power FM, one of the popular FM stations in his home city, has come out with a ‘Sourav, we are with you’ campaign.
Public broadcaster All India Radio hopes to increase its business from small advertising agencies through a new credit scheme, which it will try out in Tamil Nadu shortly. If the Tamil Nadu experiment succeeds, AIR is expected to launch the scheme throughout the country.
Radio channels help take brands closer to the consumers through on the ground events designed in such a manner in which both the brand and the radio channel gets mileage through interactive programmes.
To buttress its offering in the vital 7 am to 11 am slot in the Mumbai market, Red FM has roped in popular radio jockey Malishka to host its prime time breakfast show, ‘Morning No1’, on weekdays.
I&B Minister Jaipal Reddy has announced that the bidding process for 336 private FM radio stations would start from next week. Addressing the Indian Magazine Summit organised by the Indian Newspaper Society in the Capital on July 29, the Minister said that expansion of radio was going to be an exciting phenomenon.
FM radio proved its worth when everything else seemed to be drowning. It provided a vital link - offering information, relaying messages, providing live status reports and generally comforting people.
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