Date-wise News

In a major development in its marketing set-up, LG Electronics has appointed Girish Bapat as Vice President - Marketing. He will be responsible for the overall marketing functions of the consumer durables major. Salil Kapoor, who is the Marketing Head and official spokesperson for the company, has been re-designated as Head of Marketing Services and Brand and will report to Bapat.

exchange4media Staff Aug 11, 2005 3:17 PM

ITC Limited Foods Division launched two new biscuit ranges, Sunfeast Golden Bakes and Sunfeast Snacky. The new products would be supported by a multi-media advertisement campaign including two fresh television commercials for its new sub-brands.

exchange4media Staff Aug 11, 2005 7:56 AM

If you thought that shopping decisions in India were made by a woman, think again. The latest report from A C Nielsen on Shopper Trends reveals just the opposite.

exchange4media Staff Aug 11, 2005 7:55 AM

Along with AC Nielsen, ET undertook an exhaustive study to find what the consumer feels about the mobile phone's various applications. It posed one question: If you had a mobile phone that could replace all your other personal durables like the camera/TV/laptop/ watch/PDA/calculator/CD-man/radio, which durable would you still like to buy?

exchange4media Staff Aug 11, 2005 7:54 AM

LG continued to hold onto its numero uno position in the television, refrigerator and washing machine segments , as per the latest ORG-Marg data for the first quarter of the current fiscal.

exchange4media Staff Aug 11, 2005 7:53 AM

LML Ltd has launched the entry-level bike, CRD 100, styled by Ugolini of Italy and designed by Bastro of Germany. The CRD 100 will be available in two versions – base model priced at Rs 31,430 (ex-showroom UP) and the higher model at Rs 32,430 (ex-showroom UP).

exchange4media Staff Aug 11, 2005 7:53 AM

Noticing a synergy with particular events, Arpan Publishing Pvt Ltd, the publishing house behind ‘Marwar’ magazine, is all set to host the ‘Marwar Mega Wedding Show’ in Mumbai from August 26 to 28.

exchange4media Staff Aug 11, 2005 7:52 AM

BBC World is conducting a detailed research project on the attitude, behaviour and media consumption patterns of the ‘global’ Indian, which will be accessible to media planners, account supervisors and MNCs planning to set up shop in India.

exchange4media Staff Aug 11, 2005 7:51 AM

Radio City started off the month of August with an explosive coverage on the Tri-Nation Cricket Tournament being played in Sri Lanka. And now, the FM station has grand plans to make the month more fun and exciting.

exchange4media Staff Aug 11, 2005 7:50 AM

Sonny Deenadayalan, Vice-President (South), Wunderman India, and Branch Manager, Rediffusion DYR, Chennai, has put in his papers. He is yet to decide on his next assignment.

exchange4media Staff Aug 11, 2005 7:49 AM

A ‘not-so-fun’ category like insurance has undergone a shift in its communication stance – from sadness and death to positive aspects of life, which will help you live longer and let’s say stronger.

exchange4media Staff Aug 11, 2005 7:48 AM

MPG has made some senior level additions to its Mumbai and Delhi operations. The newcomers include Jyoti Bansal, who will head MPG Mumbai, while Satish Murthy and Sudarshan Banerjee will be at the helm of affairs at the Delhi office.

exchange4media Staff Aug 11, 2005 7:47 AM

Sandip Ghosh, who joined HT Media Ltd as Vice-President, Media Marketing, in June this year, has been designated as chief executive for the newspaper’s Mumbai operations. He replaces Ranganathan Thota, who will move to Delhi as Head of Expansion Plan for New Editions.

exchange4media Staff Aug 11, 2005 7:46 AM

Bennett, Coleman & Co, which publishes the Times of India, is all set to invest nearly Rs 100 crore in Videocon Industries. The consumer electronics company has proposed to offer preferential shares to the media firm at a premium. Videocon will place a resolution to this effect at its extra-ordinary general meeting on August 28.

exchange4media Staff Aug 11, 2005 7:45 AM

After serving for nine years at the helm at ESPN STAR Sports, Rik Dovey will be succeeded by Jamie Davis. Davis is currently serving as President of STAR China. The changes will be effective from September 1, 2005.

exchange4media Staff Aug 11, 2005 7:44 AM

STAR Gold is one of the key areas of focus for STAR India in 2005-06. The network’s COO, Sameer Nair, has said that with Plus’ settling, all channels are getting more focus, and in the process, Gold, too, has been earmarked to see a lot of action in the coming months.

exchange4media Staff Aug 11, 2005 7:43 AM

Kolkata-based National Insurance Company Ltd, the second largest non-life insurance company in India, is reportedly scouting for a new panel of agencies.

exchange4media Staff Aug 11, 2005 7:42 AM