Date-wise News

Salil Kapoor, who was redesignated as Head of Marketing Services & Brand, LG Electronics India Limited, a month ago, has resigned from the company. He put in his papers this morning. Kapoor was Head of Marketing and the official spokesperson of the Korean consumer electronics and white goods giant till the reorganization happened, when they brought in Girish Bapat as Vice President - Marketing for the company.

exchange4media Staff Sep 13, 2005 1:59 PM

After venturing into the Indian market with its online ticket booking operations, MakeMyTrip is all set to provide ticketing through mobile phones to Indian travellers.

exchange4media Staff Sep 13, 2005 8:17 AM

India may boast of having the lowest cellular tariffs in the world, but when it comes to international bandwidth tariff, it is just the opposite despite a 65 per cent drop in prices announced by the telecom regulator last week.

exchange4media Staff Sep 13, 2005 8:16 AM

With only 24 days to go for the Johnnie Walker Super Series in Australia, movies and special events channel MAX has kicked off a campaign with an exciting ‘How to beat Australia’ contest.

exchange4media Staff Sep 13, 2005 8:15 AM

A film on the life of the President of India, Dr APJ Abdul Kalam, being made by Coimbatore-based PR agency Masscom PR and production firm Min Veli Media, hopes to promote the importance of education. The one-hour long English film is scripted in the style of a story-within-story.

exchange4media Staff Sep 13, 2005 8:14 AM

In an era of promotions can the ubiquitous radio be far behind? After the overwhelming success of ‘City Bajao, Bike Le Jao’ contest, Radio City 91FM is back with a bigger prize this time with the ‘City Bajao, Car Le Jao’ contest.

exchange4media Staff Sep 13, 2005 8:13 AM

Private television channels have to pay a fee to Prasar Bharati for the use of the corporation's DTH (direct-to-home) platform from January 2006. at present the private channels were using the DTH platform free of cost. It costs Prasar Bharati Rs 1 crore per channel per year to host the channels.

exchange4media Staff Sep 13, 2005 8:12 AM

Hindustan Lever, across major TV genres, emerged as the largest advertiser in the first half of '05. HLL accounted for 12% of the ad revenue towards mass entertainment channels making it the largest advertiser in this genre. It was also No 1 in the kids channel space, contributing 12% of their revenue.

exchange4media Staff Sep 13, 2005 8:11 AM

Indiatimes has roped in Sukanto Dey as Director of Telecom. He was earlier Chief of Marketing at Idea Cellular. He would be handling the telecom and mobile-based business initiatives at Indiatimes.

exchange4media Staff Sep 13, 2005 8:10 AM

UTV India and Astro, Malaysia – a key DTH and pay TV operator in the region – have entered into a joint venture to launch two kids’ channels in South East Asia, which are on Astro’s DTH platform across Malaysia, Indonesia, Brunei, and later on in Singapore.

exchange4media Staff Sep 13, 2005 8:08 AM

This year’s edition of TV Pulse newsletter presents eight industry papers, including works from agencies like MediaCom, Lintas Media Group, ATG and Lodestar among others. The newsletter puts into scrutiny various aspects of TV viewing and TRPs.

exchange4media Staff Sep 13, 2005 8:07 AM

Pradeep Hejmadi, who had recently seen a change in his job profile at Nick, quit the organisation last week. He will be joining TAM Media Research shortly as Head of S-Group (Broadcast Management) team. To replace him, the Network has roped in ex-Disney Marketing Head, Hema Govindan, as General Manager and Head of Nick.

exchange4media Staff Sep 13, 2005 8:06 AM

Meenu Handa has been appointed as Ogilvy PR’s National President for India operations. Handa comes to Ogilvy PR from IPAN, where she had worked for the past 15 years.

exchange4media Staff Sep 13, 2005 8:04 AM

With hoardings being banned in Delhi, vehicles for out-of-home (OOH) communication in the National Capital are limited. However, the Delhi Metro’s advent has brought much cheer to advertisers. In a recent development, Times OOH has won ad space for the Connaught Place zone following a bidding that took place a fortnight ago.

exchange4media Staff Sep 13, 2005 8:02 AM

Bates, one of the major national ad agencies headquartered in Kolkata, has got the chance to be associated with major development plans for industry and infrastructure in West Bengal.

exchange4media Staff Sep 13, 2005 8:01 AM

RK Swamy/BBDO, which has been handling the creative duties for Mars chocolates since April this year, is currently working on four brands – Mars, Twix, Snickers and Bounty. A series of POP promotions are currently on for the Mars brands.

exchange4media Staff Sep 13, 2005 8:00 AM

Maharashtra Tourism Development Corporation has finally taken a decision on its agency. The corporation has signed on Mudra to handle the national campaign, while Goldmine has been roped in to execute local work. O&M will handle its international business. Industry sources peg the business in the range of Rs 5-6 crore.

exchange4media Staff Sep 13, 2005 7:59 AM