Media Radio News
The genre of game shows has been pioneered by Radio City with the famous Radio City 91FM Suno Aurr Lakhpati Bano, which generated an overwhelming response of over 12.3 million calls in just five weeks, says Ambar Basu, VP-Finance, Radio City.
Radio Mirchi listeners are in for a bonanza, as the radio channel has announced an exclusive tie-up with Ketan Mehta’s much-awaited film Mangal Pandey: The Rising as radio partner. Radio Mirchi has a host of goodies to dish out to its ardent listeners, including a chance to meet Aamir Khan.
<p align=justify>“The way the radio industry has grown in India is phenomenal. The amount of listeners that the radio industry has got is tremendous. We never expected that private radio FM in India would be so popular. The technique that we use is far superior than what is used in foreign radio stations.”
RED FM has created a differentiated morning space for itself. The new show, Morning No 1, will run between 7 am and 11 am and will feature popular songs to pep up the early hours. And adding spunk to it will be RJ Simran. But who is this Simran?
Red FM has struck a deal with T-Series and has acquired the music rights to play the latest popular songs from T-Series stable like <i>Dus, Paheli, Maine Pyar Kyo Kiya, Chanda Ki Doli, Yakeen</i>, and Lucky, among others.
The Government has notified the policy for the second phase of FM radio privatisation wherein it has prescribed a minimum net worth requirement of Rs 50 lakh to 10 crore for companies bidding for licences for different centres.
WorldSpace radio, which has been available as a service across India for the last two years, is now re-launching itself in Delhi, Mumbai and other cities with some amount of promotional exercise and lots of branding initiatives. Currently, the satellite radio claims to have 60,000 subscribers.
The government’s decision to allow foreign direct investment (FDI) in private FM radio is likely to trigger foreign investment inflows of Rs 200 crore in the next 18 months.
An important issue facing FM players is whether there is a need for a more effective tool to measure the popularity of radio stations. With the plethora of radio stations likely to come up in the near future, monitoring will be a nightmare.
The government has decided March 31, 2005 as the cut-off date for an end to the licence fee regime for FM players. From April 1, 2005, all FM players including existing ones will benefit from the new policy that allows 4 per cent revenue sharing and 20 per cent foreign investment. Interestingly, I&B Minister Jaipal Reddy had said at the exchange4emedia Conclave on May 31 this year that his ministry would formally announce these decisions “within a month”.
The government has decided March 31, 2005 as the cut-off date for an end to the licence fee regime for FM players. From April 1, 2005, all FM players including existing ones will benefit from the new policy that allows 4 per cent revenue sharing and 20 per cent foreign investment. Interestingly, I&B Minister Jaipal Reddy had said at the exchange4emedia Conclave on May 31 this year that his ministry would formally announce these decisions “within a month”.
According to Jaideep Banerjee, Programming Head, Radio City 91 FM, Delhi, currently FM stations are running on contemporary hit radio (CHR) format. He, however, said Radio City is the only channel right now in the market, which has dared to innovate. "Our programming is totally skewed towards listeners," said Banerjee.
The Telecom Regulatory Authority of India (TRAI) has recommended 100 per cent foreign ownership in satellite radio broadcasting with no entry fee for companies interested in this business.
<p align=justify>“I don’t think you need to be an actor on air. You need to be real. You need to be yourself. That’s why radio is called an intimate medium.”
It’s very important to get close to the listener, sell one thing well, use a very strong idea, etc, to make radio work for the marketer. This was the view of McCrostie, Group Head of Commercial Production, GCap Media, and Christopher James Taylor, Consultant, GCap Media, at a seminar ‘Radio Works 2005 - Creativity and Effectiveness in Radio Advertising.’
Mumbaikars can now say bye-bye to the hot waves, Radio City 91FM is here to shower a host of monsoon specials this season.
After the success of its ‘Kismat Khol De’ contest, Radio Mirchi is currently running a contest called ‘Mirchi Paisa Vasool’ for its Delhi listeners. The contest, which kicked off on June 6, will continue till June 11. It will give an opportunity to the listeners to win a cash prize of Rs 4,999 every hour.
RadioCity 91 FM, a private FM broadcaster promoted by Music Broadcast (MBPL), is gearing up for the second phase of radio licensing. The broadcaster plans to launch 20-25 radio stations across the country.
According to Chaitanya Hegde, Programme Director, Radio Sparsha and Radio Jhankaar, WorldSpace Satellite Radio, you don’t need to be an actor on air. You need to be real. In conversation Malini Menon of exchange4media, he says, “As a rule, at WorldSpace, we try and make sure there is always more music than talk.
<p align=justify>With three or four stations and 10 million plus listeners, of course we all sound the same. But with 20 stations, we would be forced to selectively target and that means an English station, a classical station, a talk station, a dance music remix station, a retro station and so on… But the licence fee issue is a brick wall that robs the sector of any chance to show the prolific growth it is capable of.
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