Date-wise News

The study on the most popular tele-stars conducted by market research agency, Hansa Research, throws up a few surprises amidst predictable findings. Covering over 2,000 respondents in 50 cities, the study ranks TV actors on their recognisability and likeability.

exchange4media Staff Sep 7, 2005 9:06 AM

For a country riding high on the wave of new age economy, Rai and Mirza have helped redefine the way the world looks at India. As the world becomes a global village, boundaries of space and distance get dissolved. Barriers in trade, information and politics have been lowered and a new order has come into effect, as India takes the hot seat in the globalisation scenario.

exchange4media Staff Sep 7, 2005 9:05 AM

It's boom time again for the Indian hardware industry after suffering from some confusion owing to the change in the duty structure for IT products and the subsequent introduction of VAT.

exchange4media Staff Sep 7, 2005 9:03 AM

Horlicks has launched two new products targeting the ‘health conscious adults’ and ‘diabetics’ segments – Horlicks Lite, a health food drink variant, and Horlicks Lite Bite biscuits. The company is expecting the Horlicks Lite category to contribute 15 per cent of total sales of Horlicks in India.

exchange4media Staff Sep 7, 2005 9:02 AM

Maharashtra’s favourite deity has come to town, and adding to the joy and devotion associated with Ganesh Utsav are the various marketing exercises planned around the annual festival.

exchange4media Staff Sep 7, 2005 9:01 AM

The Internet has had an unintended, yet welcome, fallout. Reading, which has been on the decline for some years now, is gaining popularity again, thanks to online shopping. Well, we can probably add J K Rowling’s Harry Potter and Indian writers in English like Salman Rushdie, V S Naipaul, Arundhati Roy and Hari Kunzru to that ‘thank you’ list.

exchange4media Staff Sep 7, 2005 9:00 AM

The Sakal Group is launching A2Z, the new age Yellow Pages, on Wednesday. The eight-page tabloid will be distributed free of cost every Wednesday with Sakal Pune edition and The Maharashtra Herald in Pune.

exchange4media Staff Sep 7, 2005 8:58 AM

With the onslaught of reality shows on television these days, what better than one based on cricket, considering the immense popularity of the sport in India. IMG and Channel 7 have joined hands to hunt for India’s fastest bowlers through Scorpio Speedster 2005.

exchange4media Staff Sep 7, 2005 8:58 AM

Two more Malayalam satellite channels have come on board the Dishtv DTH platform, taking the total number of Malayalam channels on offer to eight. Youth-focused Asianet Plus and Asianet News will be made available to Dishtv at no extra cost.

exchange4media Staff Sep 7, 2005 8:57 AM

With the Government trying to clamp down on surrogate advertising, liquor companies seem keen to bat out the ban. In fact, the latter half of the current year will see liquor brands as the title sponsors of two major cricketing events featuring India.

exchange4media Staff Sep 7, 2005 8:56 AM

MakeMyTrip, a leading online travel booking company, is bullish about its operations. It is setting up shop in India by offering the lowest airline fares in the country along with several innovative feature on its website.

exchange4media Staff Sep 7, 2005 8:54 AM

LG Electronics India is planning to make inroads into the rural market of eastern India with direct-to-home (DTH) ready television called Digidirect. The model, a first-of-its-kind in India, is targeted at rural and semi urban households without cable connections.

exchange4media Staff Sep 7, 2005 8:53 AM

Brand managers and brand custodians often feel that one of the best ways to sell their brand is to get a celebrity to endorse the same. But how far will a brand go riding only on the celebrity-quotient? A look at brand and celebrity fit.

exchange4media Staff Sep 7, 2005 8:52 AM