Date-wise News

ITC Group has taken a decision on its media agency following a pitch that it completed in June this year. The blue-chip company will continue with the incumbent on the business, Interactions, headquartered in Bangalore. The work will not be limited only to ITC Foods, but will also expand to ITC’s other categories, including lifestyle and consumer goods. The estimated size of the business is in excess of Rs 100 crore.

exchange4media Staff Sep 5, 2005 4:12 PM

OMS has bagged the media duties of Spice Mobile, the mobile handset company of the B K Modi Group. The account size is in the region of Rs 12 crore plus. The creative business has been awarded to JWT, Delhi.

exchange4media Staff Sep 5, 2005 3:25 PM

Hewlett-Packard (HP) has chalked out aggressive plans for Asia Pacific with major thrust on emerging markets such as India and China. The company will bank upon different strategies for these two countries.

exchange4media Staff Sep 5, 2005 8:18 AM

Fans of video games were queueing in London for the midnight launch of Sony's PlayStation Portable games console, tipped as the must-have device of 2005 by Britain's Stuff magazine. But industry observers warn that Sony should make the most of its PSP heyday, as a challenge to handheld games consoles could be coming from the mobile phone industry within a few years.

exchange4media Staff Sep 5, 2005 8:17 AM

In order to enable curious souls find out what’s the latest in-wear and the next big trend in the fashion world, Globus has come up with an interactive fashion portal – GIX (Global Inter Exchange).

exchange4media Staff Sep 5, 2005 8:16 AM

Dishwashers can free a household from the tyranny of a dull chore and the unreliable, yet haughty ‘bai’, however, with the current annual sales of around 8,000 dishwashers, it’s not a big market by any measure. Now, there are factors that auger well for this not too interesting segment.

exchange4media Staff Sep 5, 2005 8:15 AM

The tourism industry in India is looking up, and in the process various players are concentrating on encashing on it. One of the more concerted efforts comes from South Africa Tourism (SAT). In a recent in-country familiarisation conference held by SAT in Goa, the board brought together members of the South African and Indian tourism related trade to work on measures that could help better establish South Africa as a tourist spot in India.

exchange4media Staff Sep 5, 2005 8:13 AM

If the reigning queen of Bollywood, Rani Mukherjee, could anchor a news bulletin on a news channel, then can the dimpled princess, Preity Zinta, be far behind? After tying up for exclusive music rights of the Yash Raj banner movie, ‘Salaam Namaste’, in August, Radio Mirchi has roped in Zinta to co-host its breakfast show as an RJ for five days starting September 5.

exchange4media Staff Sep 5, 2005 8:12 AM

For that to happen, the outdoor industry has to have relevant data and scientifically justify ROI. Till that happens, it would only mean a new site on some new road, says Soumitra S Bhattacharyya, CEO, Madison Outdoor Media Services (MOMS).

exchange4media Staff Sep 5, 2005 8:11 AM

Awaaz, the Hindi consumer channel from CNBC-TV 18, has introduced a host of innovative and interactive programmes aimed at keeping the audiences glued to the channel throughout the day, with attractive prizes being offered daily.

exchange4media Staff Sep 5, 2005 8:10 AM

There was sustained growth in print advertising since 2000 by the Pharma sector, and this trend continued through the first half of 2005. Within the sector, vitamins/tonics/health supplements took up a lion’s share of the ad spends.

exchange4media Staff Sep 5, 2005 8:09 AM

The International Newspaper Marketing Association Global Forum, or INMA, is scheduled to organise a two-day newspaper conference on November 10 and 11 in Mumbai, to highlight the recent developments in different parts of the publishing industry.

exchange4media Staff Sep 5, 2005 8:08 AM

JWT, Delhi Vice-President Alok Lal is joining Saatchi and Saatchi as General Manager. Lal has had a long stint with JWT and was primarily looking after brands like PepsiCo’s Frito-Lay and Reckitt Benckiser.

exchange4media Staff Sep 5, 2005 8:07 AM

Deccan Chronicle Holdings, owner of English dailies Deccan Chronicle and The Asian Age, is close to acquiring a retail chain of book stores. The value of the acquisition is estimated at Rs 50 crore.

exchange4media Staff Sep 5, 2005 8:05 AM

Much like Chief Minister Buddhadeb Bhattercharya and his Marxist government’s attitude towards industrialisation and foreign capital that has been so much in the news of late, the well established Bengali magazines from the ABP stable have also evolved with the times.

exchange4media Staff Sep 5, 2005 8:04 AM

In the three kinds of lies that Benjamin Disraeli enumerated, statistics remains the most talked about lie, at least in media circles. And the lie is receiving approvals from courts too. In a case filed by leading Oriya daily ‘Dharitri’ against MRUC (IRS), the Civil Judge Court (Junior Division), Bhubaneswar has ordered IRS not to use Dharitri’s masthead in its forthcoming IRS 2006 report.

exchange4media Staff Sep 5, 2005 8:03 AM