Date-wise News

Real estate major DLF has appointed Carat to handle its media account, which, until now, was looked after by Starcom. Furthermore, the group has decided to discontinue its relationship with Rediffusion DY&R and has taken on Percept H for the creative business. The consolidated account will be in the region of Rs 15-20 crore.

exchange4media Staff Aug 3, 2005 1:01 PM

For decades, it was a price tag that drew instant jokes, sarcastic comments and sometimes even arguments over consumer rights, but ending it all, Bata India has withdrawn its famous 95 paise pricing.

exchange4media Staff Aug 3, 2005 8:01 AM

Henkel Spic India (HSIL) has been merged with its 92% subsidiary Henkel India (HIL). The reverse merger is operationally effective from July 20 and the AGM of the merged entity would be held by September end, the company said.

exchange4media Staff Aug 3, 2005 8:00 AM

Air Deccan, India’s first low cost airline, has joined hands with Reliance WebWorld, to offer air tickets through the latter’s chain of 241 broadband centres across 104 cities in India.

exchange4media Staff Aug 3, 2005 7:59 AM

Discovery Networks Asia and Nokia are attempting to reinvent the concept of filmmaking by providing mobile phone users with access to knowledge and technology of a new genre – mobile filmmaking.

exchange4media Staff Aug 3, 2005 7:58 AM

Ramoji Film City, the 2,500-acre film studio complex from the Eenadu Group, has been declared the world’s largest film studio complex by the Guinness World Records. It replaces Hollywood’s Universal Studios from the position.

exchange4media Staff Aug 3, 2005 7:57 AM

Indiagames Ltd, one of the leading mobile content publishers, has announced the expansion of its European operations and the appointment of Steve Gordon as Director, Sales and Marketing - Europe.

exchange4media Staff Aug 3, 2005 7:56 AM

Having tasted great success with its ‘Kahani Mein Kurkure’ campaign, Pepsico is all set to woo snack eaters with its new commercial for Kurkure, now woven around tea-time.

exchange4media Staff Aug 3, 2005 7:55 AM

A new survey has ranked Amitabh Bachchan as the number one celebrity followed by Sachin Tendulkar and Shah Rukh Khan. Conducted by Hansa Research, the survey ranked celebrities on the basis of their recognisability and likeability. The findings of the survey come at a time when Bollywood is seen to be on a roll having delivered hits such as Bunty Aur Bubly and Parineeta this year.

exchange4media Staff Aug 3, 2005 7:54 AM

Public broadcaster All India Radio hopes to increase its business from small advertising agencies through a new credit scheme, which it will try out in Tamil Nadu shortly. If the Tamil Nadu experiment succeeds, AIR is expected to launch the scheme throughout the country.

exchange4media Staff Aug 3, 2005 7:53 AM

Ashit Desai, former Group Creative Director of Lowe, has decided to give the agencies a go by and begin his own venture instead. After completing almost a decade with Lowe, Desai has started a production company, Doctor Films.

exchange4media Staff Aug 3, 2005 7:51 AM

English movie channels have so far seen decent amount of action in terms of experiments with non-movie formats like drama series and events. A substantial amount of these are seen on HBO, but now STAR Movies, too, is jumping into the fray.

exchange4media Staff Aug 3, 2005 7:51 AM

After a brief stint of six months at Hyundai Motor India, Pradeep Saxena, who was General Manager Marketing, has quit the organisation to join LML as Head of Marketing. At LML, Saxena will report to A K Chaddha, Chief Operating Officer.

exchange4media Staff Aug 3, 2005 7:50 AM

In an interesting turn of events, Sandipan Deb, Managing Editor of Outlook, and second in command to Editor-in-Chief Vinod Mehta, has put in his papers, putting an end to a decade-long stint with the publishing house. He will be joining the Indian Express Group in September to start a magazine division there.

exchange4media Staff Aug 3, 2005 7:49 AM

Madison Creative has bagged the advertising accounts of Rustomjee, leading Mumbai real estate developers; Teddy and Friends baby pads and diapers and adult incontinence products of Nobel Hygiene; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.

exchange4media Staff Aug 3, 2005 7:47 AM

Rajdeep Sardesai’s dream run for his ‘journalist-driven channel’ has entered the last phase as key people are now on board. Express hands Sagarika Ghose and Diptosh Majumdar, NDTV’s Arijit Barman and Anubha Bhosle, and ‘Jassi’ director Rohit Khanna, among others, have joined the channel.

exchange4media Staff Aug 3, 2005 7:47 AM