Date-wise News

Maxus has won the coveted IDBI media business in Mumbai worth Rs 20-25 crore. Confirming the development, CVL Srinivas, Managing Director, Maxus India and Asia Pacific, said the win comes on the back of several wins in the past three months. The incumbent agencies on the IDBI media account were Lodestar and Network. It may be added here that in June, Bates had bagged the creative duties of IDBI.

exchange4media Staff Aug 29, 2005 1:36 PM

After scouring the store shelves for bargains for the last couple of years, urban consumers are now willing to try out expensive FMCG products. Listed companies are taking the cue. Most product launches over the past two quarters have been of premium brands or exotic lifestyle products.

exchange4media Staff Aug 29, 2005 7:24 AM

Surf through the 80-odd channels you get on TV today and try finding a single image of rural India. If 70% of India lives in villages, we certainly do our best to keep it a secret. Especially, when it comes to Bollywood and the advertising that we see on TV.

exchange4media Staff Aug 29, 2005 7:23 AM

What does beer and diapers have in common? Or men's premium shirts and Barbie dolls? Why are they placed next to each other in some supermarkets

exchange4media Staff Aug 29, 2005 7:22 AM

Joanna McCrostie, Group Head of Commercial Production at GCap Media Plc, UK, feels that the creative opportunities of the medium have not been fully exploited. Radio can deliver messages in such close proximity to purchase that a consumer could just go out and buy a product. Television can’t get that close, she says.

exchange4media Staff Aug 29, 2005 7:21 AM

A day after exchange4media reported on the BSNL notice to Rediff for alleged violation of the terms and conditions of the mutual agreement by providing National Anthem as ringtone to its subscribers, it was found that several portals are actually providing ‘Jana Gana Mana’ as ringtones through their SMS services.

exchange4media Staff Aug 29, 2005 7:20 AM

D’zine Garage, a seven-year-old interactive agency based in Chennai, is on the verge of establishing its presence overseas. The agency is looking at a presence in London by November. Soon after, it will set its sights on Toronto and New York.

exchange4media Staff Aug 29, 2005 7:19 AM

Rural India is no longer steeped in poverty and illiteracy. With marketers increasingly recognising the buying clout, the challenge is to get the medium of message right. And what better way than ‘word of mouth’? But caution is needed while exploiting this medium.

exchange4media Staff Aug 29, 2005 7:18 AM

The clock category witnessed maximum advertising growth in Print in 2002. While Ajanta Quartz is the biggest advertiser, interestingly, only three advertisers constitute the entire advertising pie.

exchange4media Staff Aug 29, 2005 7:17 AM

For advertisers, the aviation sector is perhaps the most dynamic one. Frills, no-frills, it doesn’t really matter. It is up to the consumer if he wants to fly like a king or otherwise, and it is for the advertisers to do all the ‘right’ talking.

exchange4media Staff Aug 29, 2005 7:16 AM

Movie channels have strong competition from multiplexes during weekends as folks prefer going out to enjoy the complete movie viewing experience. Now, the channels are resorting to some really innovative ways to keep people glued to their small screens instead of the big one during weekends.

exchange4media Staff Aug 29, 2005 7:15 AM

Chintamani Rao, President, Universal McCann, is moving into a new role shortly. He will be joining Rajat Sharma-led India TV as CEO early next month. After 31 years in the ad industry, Chinta said he wanted to take on a fresh challenge.

exchange4media Staff Aug 29, 2005 7:14 AM